About Condura
Condura is a Filipino home appliance brand best known for its refrigerators, freezers, air conditioners, washing machines, kitchen appliances, and commercial cooling solutions. The brand is owned by Concepcion Durables, Inc. (CDI), a wholly owned subsidiary of Concepcion Industrial Corporation, one of the Philippines’ largest manufacturers and distributors of appliances and climate-control products. Condura is recognized for offering reliable, energy-efficient appliances designed to suit the needs and climate of Filipino households and businesses. [1]
History
Condura was established in 1987 as a homegrown Filipino brand under Concepcion Industries (now Concepcion Industrial Corporation). It was created with the vision of producing world-class appliances that showcase Filipino engineering, craftsmanship, and innovation. [2]
Throughout the 1990s, the company expanded its manufacturing capabilities by building modern factories and investing in research and development to compete with international appliance brands. In 2006, Concepcion Durables, Inc. was established to further strengthen and grow the Condura brand. [3]
Today, Condura is one of the flagship brands within Concepcion Industrial Corporation’s portfolio, alongside brands such as Carrier, Kelvinator, Midea, Toshiba, and Otis. [4]
Products
Condura offers a broad range of appliances for residential and commercial use, including:
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Refrigerators
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Chest and upright freezers
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Air conditioners (window-type and split-type)
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Washing machines
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Kitchen appliances
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Water dispensers
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Air treatment products
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Commercial refrigeration equipment
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Beverage chillers and display coolers
Many of its newer appliances incorporate inverter technology, energy-saving features, and environmentally friendly refrigerants. [5]
Brand Philosophy
Condura positions itself as a brand that helps Filipinos improve their homes and businesses through dependable and practical appliances. Its current brand message, “Kasama Mo Kami Sa Pag-Asenso” (“We’re with you in your progress”), emphasizes affordability, durability, and long-term value for Filipino consumers. [6]
The company highlights several key values:
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Value for money
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Energy efficiency
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Durable construction
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Stylish product designs
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Extensive after-sales support
According to the company, Condura has more than 35 years of legacy, over 1,000 retail partners, and more than 250 service centers nationwide. [7]
Manufacturing and Operations
Condura products are developed through Concepcion Durables, Inc., which operates under Concepcion Industrial Corporation. The group has manufacturing facilities, research capabilities, and nationwide service and distribution networks in the Philippines. It also collaborates with several international appliance manufacturers through strategic partnerships across the Concepcion group. [8]
Market Position
Condura is considered one of the leading local appliance brands in the Philippines. It competes with international brands such as LG, Samsung, Panasonic, Haier, Sharp, and Midea, while distinguishing itself through products tailored to Philippine conditions and local customer support. [9]
The brand has also received recognition in consumer trust surveys, including being named among the Reader’s Digest Most Trusted Brands in the Philippines in recent years. [10]
After-Sales Service
Condura maintains a nationwide service network that provides:
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Product installation
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Warranty services
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Maintenance
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Repair services
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Spare parts support
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Customer assistance through authorized service centers
The company emphasizes after-sales support as one of its major strengths for both residential and commercial customers. [11]
Parent Company
Condura is owned by Concepcion Durables, Inc., which is part of Concepcion Industrial Corporation (CIC). Founded in 1962, CIC has grown into one of the Philippines’ leading industrial companies specializing in consumer appliances, commercial refrigeration, air conditioning, elevators, and related technologies. [12]
Overview
Condura has evolved from a locally established appliance brand into one of the Philippines’ most recognizable names in home and commercial appliances. With decades of experience, nationwide service coverage, and a focus on energy-efficient and practical products, the brand continues to serve millions of Filipino households and businesses while maintaining its identity as a proudly Filipino brand.
