CUYI is a trademarked commercial brand associated with a broad range of consumer products and industrial equipment. The best-documented public records identify the brand as being owned by Zhejiang Shangtu Technology Co., Ltd., a Chinese company that has registered the CUYI trademark in multiple product classes, particularly in the United States. Public information about the company’s corporate history, leadership, or operations is limited, and no comprehensive official company profile or Wikipedia article currently exists. [1][2]

CUYI first became publicly documented through trademark filings submitted in the United States in July 2020. These registrations cover several categories of goods, indicating that the company intended to market products across multiple industries rather than focusing on a single product line.

The trademark records state:

• Filing Date: July 3, 2020

• Registration Date: February 9, 2021

• Owner: Zhejiang Shangtu Technology Co., Ltd.

The trademark itself consists of the word “CUYI” combined with a decorative emblem featuring leaf-like shapes surrounding a swirl. According to the official filing, the word CUYI has no meaning in a foreign language. [1][2]

Public trademark registrations show that CUYI covers a wide range of products.

Household & Kitchen

Registered products include:

• Cups

• Mugs

• Dishware

• Bowls

• Serving trays

• Saucepans

• Tea sets

• Drinking glasses

• Glass carafes

• Insulated flasks

• Oven mitts

• Ceramic decorations

• Glass artwork

• Porcelain artwork

These registrations place CUYI within the household and kitchenware market. [1]

Printing & Industrial Equipment

Another trademark registration includes machinery such as:

• Printing presses

• Heat transfer presses

• Sublimation machines

• Laminating machines

• Engraving machines

• Printing plates

• Mixing machines

• Wrapping machines

• Paper-making equipment

• Industrial shredders

• Typesetting machines

This suggests the brand also serves commercial printing and manufacturing sectors. [1]

Office & Paper Products

CUYI has also registered trademarks covering:

• Printing paper

• Thermal paper

• Laminating machines

• Stickers

• Vinyl lettering

• Heat-transfer paper

• Office stationery

• Paper cutters

• Decorative decals

• Photo paper

These products target office, educational, and craft markets. [1]

The trademark design incorporates:

• Stylized “CUYI” lettering

• Two leaf-shaped decorative elements

• A spiral motif positioned between the words

The trademark registration explicitly notes that color is not claimed as a feature of the mark, meaning protection applies regardless of color variations. [1][2]

CUYI products are commonly found through international online marketplaces and e-commerce platforms, particularly for:

• Kitchen accessories

• Drinkware

• Printing consumables

• Heat-transfer equipment

• Craft supplies

• Office products

Despite its commercial availability, the company maintains a relatively low public profile, with limited published information about its corporate structure or manufacturing operations. [2]

Separate from Zhejiang Shangtu Technology Co., Ltd., recent U.S. trademark applications filed in 2025 by CUYI (HK) LIMITED cover categories such as:

• Clothing

• Footwear

• Jewelry

• Watches

These applications appear to represent a different legal entity using the CUYI name for fashion and accessories, rather than an extension of the earlier Chinese registrations. Public records do not establish a relationship between the two entities. [1][2]

Unlike many major international brands, CUYI does not currently have:

• A Wikipedia article

• Extensive published company history

• Public annual reports

• Widely available information about founders or executives

Most verified public information comes from trademark registrations rather than company publications or independent business profiles. [1][2]

CUYI is a trademarked brand best known through official intellectual property registrations. The brand is associated with Zhejiang Shangtu Technology Co., Ltd. and spans household goods, industrial printing equipment, and office products. While its trademarks are well documented, detailed information about the company’s history, leadership, manufacturing, and business operations remains limited in publicly available sources. [1][2]

1. CUYI Trademark of Zhejiang Shangtu Technology CO., LTD – Registration Number 6265063 – Serial Number 90034364 :: Justia Trademarks

2. CUYI.COM