About deli
Deli (officially Deli Group Co., Ltd.) is a Chinese multinational manufacturer of stationery, office supplies, office equipment, educational products, tools, and office furniture. Founded in 1981, the company has grown from a small manufacturing business into one of the world’s largest stationery brands and the largest stationery manufacturer in Asia by production volume. Today, Deli products are sold in more than 130 countries and regions, serving schools, offices, businesses, and consumers worldwide. [1]
History
Deli was established in 1981 in Ningbo, Zhejiang Province, China, by Fujun Lou. The company initially focused on manufacturing metal parts before transitioning into the stationery industry and launching the Deli brand. During the 1990s, Deli expanded rapidly across China by developing a nationwide sales network.
Key milestones include:
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1981 – Company founded.
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1995 – Official launch of the Deli stationery brand.
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1998 – Expansion into international markets.
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2011 – Strategic cooperation with major Chinese e-commerce platforms.
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2015 – Entry into the printer and office equipment industry.
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2018 – Opened its first overseas manufacturing facility in Vietnam.
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2020s – Continued expansion into Europe, Southeast Asia, the Middle East, Africa, and Latin America. [2]
Headquarters
Deli Group is headquartered in Ningbo, Zhejiang, China, one of the country’s major manufacturing and export hubs. The company operates multiple manufacturing parks, research centers, and logistics facilities across China and overseas. [3]
Business
Deli is known for providing one-stop office and educational solutions. Its business covers several major sectors:
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Office stationery
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School stationery
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Writing instruments
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Office equipment
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Printers
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Paper shredders
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Laminators
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Barcode scanners
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Office furniture
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Adhesive products
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Educational toys
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Sports equipment
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Hand tools and power tools
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Art supplies
The company manufactures thousands of products across numerous categories and serves both retail consumers and business customers. [4]
Brand Portfolio
Deli operates several specialized brands:
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Deli Office – Office supplies and workplace solutions.
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Deli School – School stationery and educational products.
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Nusign – Premium stationery and lifestyle office products.
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Deli Plus – Office furniture.
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Deli Tools – Hand tools and power tools.
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Agnite – Sports equipment.
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Deli Genius – Educational toys and learning products.
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Dmast – Professional art materials.
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JISHI – Business procurement platform. [5]
Global Presence
Deli has built an extensive international distribution network with:
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Products available in 130+ countries
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Overseas sales centers and regional branches
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Manufacturing facilities in China and Vietnam
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Operations across Asia, Europe, Africa, the Middle East, and the Americas
The company continues expanding through local partnerships, subsidiaries, and regional offices. [6]
Manufacturing and Innovation
Deli invests heavily in automated manufacturing and product development. According to the company, it operates:
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Multiple smart factories
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Hundreds of automated production lines
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Research and development centers in China and abroad
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Quality control systems covering product design, testing, and manufacturing
Its manufacturing capabilities support large-scale production while maintaining competitive pricing. [7]
Products
Deli manufactures a broad range of products, including:
Office Supplies
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Staplers
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Hole punches
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Files and folders
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Clips
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Scissors
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Tape dispensers
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Adhesives
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Desk organizers
Writing Instruments
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Ballpoint pens
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Gel pens
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Fountain pens
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Highlighters
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Markers
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Mechanical pencils
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Permanent markers
School Supplies
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Notebooks
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Rulers
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Pencil cases
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Erasers
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Calculators
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Art materials
Office Equipment
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Printers
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Laminators
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Paper shredders
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Binding machines
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Barcode scanners
Tools
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Screwdrivers
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Wrenches
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Power drills
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Measuring tools
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Tool kits
Office Furniture
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Office chairs
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Desks
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Storage cabinets
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Meeting room furniture [8]
Market Position
Deli is widely recognized as:
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One of the world’s largest stationery manufacturers
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The largest stationery manufacturer in Asia by production volume
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A leading supplier of office and school products in China
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A major global exporter of stationery and office equipment [9]
Corporate Philosophy
Deli emphasizes:
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Innovation
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Quality manufacturing
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Affordability
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User-focused product design
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Sustainable long-term growth
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Global accessibility of office and educational products [10]
Sustainability
Deli publishes Environmental, Social, and Governance (ESG) reports outlining initiatives in environmental management, responsible manufacturing, employee welfare, community support, and corporate governance as part of its long-term sustainability strategy. [11]
Quick Facts
| Item | Details |
|---|---|
| Company Name | Deli Group Co., Ltd. |
| Founded | 1981 |
| Founder | Fujun Lou |
| Headquarters | Ningbo, Zhejiang, China |
| Industry | Stationery, office supplies, office equipment |
| Products | Stationery, office equipment, furniture, tools, educational products |
| Markets | 130+ countries and regions |
| Employees | Approximately 18,000–20,000 (company-reported figures vary by year) |
| Website | www.deliworld.com |
Reputation
Deli has established itself as a globally recognized brand by combining large-scale manufacturing, competitive pricing, and a broad product portfolio. Its products are commonly used in schools, offices, government organizations, and businesses around the world, and the company continues to expand through innovation, international partnerships, and investment in manufacturing capacity. [12]
References
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Deliworld – Best Bulk Office Stationery Supplier/Company | Deli Group
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List Of Best Customised Office Stationery Supplies & Items | Deli Group
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アジア最大級の総合文具メーカーdeli(デリ)が日本市場に本格参入。株式会社エム・エス・シーと合弁会社「DELIジャパン」を設立 | DELIジャパン
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DELI GROUP: Global Cultural And Technological Industry Group
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Deliworld – Best Bulk Office Stationery Supplier/Company | Deli Group




