About Domino
Domino is an Italian manufacturer of premium motorcycle control components and accessories. Established in 1951 in Cassago Brianza, Italy, the company is recognized worldwide for designing and manufacturing high-quality motorcycle grips, throttle controls, handlebars, levers, switches, electronic ride-by-wire systems, and racing components. Domino products are widely used by motorcycle manufacturers (OEMs), racing teams, and aftermarket enthusiasts across road, off-road, motocross, enduro, scooter, and racing segments. [1]
Today, Domino products are commonly sold through global motorcycle parts distributors and online marketplaces, including Lazada Philippines, where the brand is especially known for its motorcycle handle grips and throttle accessories. However, buyers should note that marketplace listings include both genuine Italian Domino products and imitation products marketed under the “Domino” style or design. [2]
History
Domino was founded in 1951 by Gaspare “Rino” Bertini and Alma Cazzaniga as a manufacturer of clutch and brake cable systems. The company’s early focus was on mechanical motorcycle controls. By 1955, Domino had expanded into producing:
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Motorcycle throttle controls
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Handlebar grips
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Three-speed shifters
Over the following decades, the company continuously expanded its product range and became one of Europe’s best-known suppliers of motorcycle control systems. Major milestones include:
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1951 – Company founded
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1955 – First throttle controls and grips introduced
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2014 – Launch of Domino DQS Quick Shifter
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2019 – Racing Ride-by-Wire Hall sensor throttle system
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2020 – OEM Ride-by-Wire systems for production motorcycles
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2021–2024 – Expansion into CAN BUS electronics, electronic switches, advanced racing controls, and second-generation Ride-by-Wire technology
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2025 – Strategic technology licensing agreement with India’s Pricol Limited to expand motorcycle product development for international markets. [3]
Headquarters
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Country: Italy
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Founded: 1951
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Industry: Motorcycle Components
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Specialization: Motorcycle control systems and accessories
Domino continues to design, engineer, manufacture, and test its products in Italy, emphasizing vertically integrated production and “Made in Italy” manufacturing. [4]
Products
Domino manufactures a broad range of motorcycle components, including:
Motorcycle Grips
The company’s best-known product line. Available in numerous compounds and styles:
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Road grips
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Racing grips
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Touring grips
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Off-road grips
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Motocross grips
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Enduro grips
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Heated grips
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Dual-compound grips
Domino pioneered bi-component grips, combining materials of different hardness to improve grip, comfort, and durability. [5]
Throttle Controls
Domino produces:
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Standard throttle assemblies
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Quick-action throttles
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Racing throttle kits
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Electronic Ride-by-Wire throttle controls
These are widely used by motorcycle manufacturers and racing teams. [6]
Brake & Clutch Levers
Including:
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Adjustable levers
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Folding levers
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CNC components
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OEM replacement controls
Handlebars
Available for:
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Road motorcycles
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Motocross
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Enduro
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Supermoto
Electronics
Modern Domino electronic systems include:
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Ride-by-Wire controls
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Hall-effect sensors
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CAN BUS switches
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Electronic throttle modules
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Quick Shifters
Racing Components
Designed specifically for competition motorcycles, including:
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MotoGP-style grips
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Racing throttle assemblies
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Racing switchgear
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Professional control systems [7]
Manufacturing
One of Domino’s distinguishing characteristics is that nearly every production stage is managed internally, including:
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Engineering
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Mold design
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Plastic molding
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Metal machining
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Assembly
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Electronic testing
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Quality inspection
The company states that its products are conceived, designed, manufactured, and tested entirely in Italy. [8]
OEM Business
Beyond aftermarket accessories, Domino is a major OEM supplier, producing components for motorcycle manufacturers. Its expertise includes:
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Mechanical control systems
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Electronic throttle systems
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Ride-by-Wire technology
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Handlebar controls
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Switch assemblies
The company’s 2025 partnership with Pricol Limited aims to strengthen its presence in the Indian and Southeast Asian motorcycle markets. [9]
Motorsport
Racing has long been a core part of Domino’s product development. Its racing lineup includes:
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MotoGP-style grips
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Racing throttles
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Quick shifters
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Folding levers
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Ride-by-Wire systems
According to the company, many products are developed with input from professional riders and refined through track testing before commercial release. [10]
Reputation
Domino is generally regarded as one of the premium motorcycle control brands, alongside names such as ProGrip, Renthal, Ariete, ODI, and Daytona. Riders often praise genuine Domino grips for their grip feel, comfort, and racing heritage, though softer compounds can wear more quickly than harder touring compounds. Community discussions also caution that counterfeit “Domino” grips are common on large online marketplaces, making authorized dealers or trusted retailers preferable when authenticity matters. [11]
Domino on Lazada Philippines
Within Lazada Philippines’ Automotive category, the Domino name most frequently appears on:
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Universal motorcycle handle grips
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Racing grips
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Alloy bar-end grip sets
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Throttle grip assemblies
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Motorcycle accessories
Because Lazada hosts many third-party sellers, listings may include both authentic Italian Domino products and lower-cost replicas marketed with similar branding or designs. Buyers interested in genuine Domino components should verify seller reputation, product origin, and manufacturer details before purchasing. [12]
Summary
Domino has been producing motorcycle control components for more than seven decades and is widely recognized for its Italian engineering, OEM manufacturing expertise, and motorsport involvement. While the brand is especially famous for motorcycle grips, its portfolio extends to throttle controls, handlebars, electronic Ride-by-Wire systems, quick shifters, and professional racing equipment. Its products are distributed globally and are commonly found in the aftermarket, including on Lazada Philippines, where buyers should distinguish genuine Italian-made Domino products from imitation offerings. [13]





