According to the brand’s Japanese distributor, the story of Noi Watdan 24 is closely connected to NOI, a motorcycle-seat craftsman who worked in Bangkok’s seat-making industry for many years before establishing his own motorcycle-seat brand. The resulting company became known as NOI WATDAN 24.[1]

The company was established around the idea that the motorcycle seat is more than simply a component for sitting; it is an important interface between the rider and motorcycle. This philosophy is reflected in the brand’s emphasis on fitment, riding position, appearance, materials, and comfort.[1]

The brand’s products have subsequently appeared in multiple motorcycle markets outside Thailand. The official Japanese site describes the brand as having customers in countries including the United States, South Korea, Malaysia, Indonesia, and Japan, in addition to Thailand.[1]

Noi Watdan 24 is primarily a motorcycle-seat manufacturer and customizer rather than a general motorcycle-parts brand. Its catalog includes several major categories:

• Flat seats: A signature style frequently seen on scooters and underbone motorcycles.
• Lowdown seats: Seats designed to lower the rider’s seating position and improve ground reach.
• Sport seats: More aggressively styled seats, including carbon-look and performance-oriented designs.
• Custom seats: Visually customized seats using different upholstery, stitching, and patterns.
• Comfort seats: Designs incorporating higher-resilience foam for improved riding comfort.
• Passenger/backrest-oriented seats: Designs intended to provide additional support for riders or passengers.
• Model-specific replacement seats: Seats designed around particular motorcycle models rather than being universal products.

The Japanese catalog, for example, includes products for models such as the Honda PCX, Honda Rebel, Honda Cross Cub, Honda Super Cub, Honda Forza, and Yamaha NMAX.[1]

One of the brand’s most distinctive characteristics is its approach to lowdown seat design. A conventional method to lower a motorcycle seat is simply to remove or reduce the thickness of the foam, which can significantly reduce cushioning and make the seat uncomfortable.

Noi Watdan 24 instead develops model-specific seat bases so that the overall seat can be lowered without forcing the rider to sit directly on a very thin layer of foam. This allows the company to pursue both a lower riding position and reasonable cushioning.[1] This approach is particularly useful for scooters and motorcycles where seat height and foot reach are critical considerations. For example, one NMAX seat introduced by the Japanese operation lowers the seat by approximately 3 cm while using a narrower profile to improve foot reach.[1]

Noi Watdan 24 emphasizes craftsmanship over purely automated mass production. Processes ranging from product planning and design to urethane-foam molding and upholstery sewing are performed by local craftsmen by hand. Materials are selected based on durability and quality, drawing on NOI’s experience in motorcycle-seat manufacturing.[1]

Rather than producing a single generic seat, the company develops products around specific motorcycle models. This allows the shape, seat base, foam arrangement, upholstery, and styling to be tailored to individual motorcycles.

Durability and finishes

The brand places considerable emphasis on durability. According to its Japanese distributor, Noi Watdan 24 seats are designed for demanding conditions, including high temperatures, humidity, and strong sunlight. The company specifically highlights properties such as resistance to light, hydrolysis, and abrasion.[1]

Seats utilize various upholstery finishes and patterns depending on the model, including:

• Carbon-look materials
• Perforated leather-style materials
• Matte black
• Brown upholstery
• Diamond stitching
• Tack-roll patterns
• Sport-oriented designs
• Contrasting stitching

For instance, the NMAX lowdown tack-roll seat combines a narrow profile with a tack-roll design and perforated upholstery intended to provide grip.[1]

Noi Watdan 24 produces dedicated seats for a wide breadth of motorcycles. Examples found in its catalog and international listings include:

Honda

• PCX 125 / 150 / 160
• Click 125 / 150
• Rebel 250 / 500
• Giorno
• Forza
• ADV
• Cross Cub
• Super Cub
• GTR 150

Yamaha

• NMAX
• Aerox
• Mio i125
• Mio Gear
• Mio Sporty
• Fazzio

Suzuki

• Raider 150
• Other underbone applications

Philippines

Noi Watdan 24 has a significant presence in the Philippine motorcycle customization market. Local marketplace listings show numerous products, including flat seats for the Yamaha Aerox, Honda Click, Yamaha NMAX, Mio models, Suzuki Raider, and Honda Giorno.

Prices vary considerably according to the motorcycle, construction, and design. Philippine listings currently show basic flat-seat products in the ₱1,499–₱3,000 range, while more elaborate carbon or sport seats can be listed at approximately ₱7,000–₱8,500+. These figures represent marketplace prices rather than an official universal MSRP and can vary by seller and model. This popularity aligns with the local context, where scooters and underbone motorcycles are prominent in everyday transportation and customization—particularly of seats, suspension, wheels, and body styling—is a major part of the motorcycle scene.

Japan

Noi Watdan 24 maintains an official distribution operation in Japan. Media Partner Co., Ltd. serves as the authorized Japanese distributor, handling products through its GMP PartsShop operation.[1] Media Partner became the Japanese distributor in June 2021, subsequently establishing NOI WATDAN JAPAN and beginning online sales. The official Japanese website launched in 2023.

The Japanese operation does not simply import every Thai-market product unchanged. Some products are adapted specifically for the Japanese market, while others are developed as Japanese-original models in cooperation with Noi Watdan 24’s Thai staff.[1]

The brand continues to add model-specific designs rather than maintaining a static catalog. Recent examples include:

• 2023: Lowdown seats for Cross Cub and Super Cub.[1]
• 2023: Two lowdown-seat designs for Honda Forza.[1]
• 2024: New NMAX 155/125 lowdown tack-roll seat with approximately 3 cm of lowering.[1]
• 2024: Additional Cross Cub/Super Cub lowdown custom-seat design.[1]
• 2025: High-resilience-foam seats and an updated PCX lowdown comfort-seat range.[1]

This ongoing development demonstrates that the company continues to expand beyond the traditional flat-seat market.

Noi Watdan 24 is a Thai motorcycle-seat specialist built around customization, craftsmanship, and model-specific design. Its identity bridges the gap between a motorcycle upholstery shop, a custom accessory manufacturer, and an international aftermarket seat brand. It operates primarily in the aftermarket sector, catering to riders seeking to alter the appearance, riding position, comfort, or ergonomics of their motorcycles rather than competing directly with OEM manufacturers.

Riders typically choose the brand for four key reasons:

1. Style: Flat, sport, diamond-stitch, tack-roll, and carbon-style seats can dramatically change the appearance of a scooter.
2. Ergonomics: Lowdown designs facilitate easier ground reach for riders.
3. Comfort: The use of varied foam constructions, including high-resilience foam in newer products, enhances ride quality.
4. Customization: Model-specific designs offer alternatives to factory seats without requiring completely custom one-off upholstery work.

Noi Watdan 24 occupies a distinctive position in the Asian aftermarket motorcycle scene. It is particularly recognizable among scooter and underbone enthusiasts, where its flat and customized seats have become visually associated with Thai-style motorcycle customization.

The brand also demonstrates international recognition, with its Japanese distributor reporting sales in several overseas markets and Philippine marketplace listings showing a substantial selection of products with consistently high seller ratings. However, marketplace ratings should be treated as seller- or listing-specific evidence rather than proof of an overall brand-wide quality rating.[1]

The brand is generally written NOI WATDAN 24. In Japanese, the name is rendered as ノイワットダン24, pronounced approximately “Noi Watdan 24.” The “Noi” portion refers to the founder and craftsman known as NOI in the brand’s history.[1]

1. Noi Watdan 24 | PCXやダックス125などのカスタム・ローダウンシート正規販売店 – あなたの愛車をより快適に、より美しく。Noi Watdan 24 のローダウンシート