• Brand Name: Dove

• Founded: 1956

• Parent Company: Unilever

• Industry: Personal Care

• Headquarters (Parent Company): London, United Kingdom

• Product Categories: Beauty bars, body wash, soap, shampoo, conditioner, deodorants, lotions, skincare, baby care, and men’s grooming

• Availability: 150+ countries worldwide

Dove was introduced in 1956 with the launch of the iconic Dove Beauty Bar, which was developed to provide a milder alternative to traditional soap. The product became known for its moisturizing formula containing cleansing agents and moisturizing ingredients, helping distinguish it from conventional soaps.

Throughout the following decades, Dove expanded its product range beyond cleansing bars to include:

• Body wash

• Body lotions

• Shampoo and conditioner

• Hair treatments

• Antiperspirants and deodorants

• Facial cleansers

• Baby care products

• Men’s grooming products under Dove Men+Care

Its reputation for gentle skincare helped the brand establish a strong presence in households around the world.

Dove is owned by Unilever plc, a British multinational consumer goods company founded in 1929. Unilever owns hundreds of brands across beauty, personal care, home care, nutrition, and wellbeing.

Some well-known Unilever brands include:

• Dove

• Vaseline

• Rexona (Sure/Degree)

• Axe (Lynx)

• Sunsilk

• Lifebuoy

• Lux

• Pond’s

• TRESemmé

• Hellmann’s

• Knorr

Dove offers a broad portfolio of personal care products.

Skin Care

• Beauty Bars

• Body Wash

• Body Scrubs

• Body Lotions

• Hand Creams

• Facial Cleansers

Hair Care

• Shampoo

• Conditioner

• Hair Masks

• Hair Oils

• Leave-in Treatments

• Styling Products

Deodorants

• Roll-ons

• Stick Deodorants

• Spray Antiperspirants

• Aluminum-free options (selected markets)

Baby Care

The Baby Dove line includes:

• Baby Wash

• Shampoo

• Lotion

• Cream

• Baby Wipes

Men’s Grooming

The Dove Men+Care range includes:

• Body Wash

• Face Wash

• Shampoo

• Deodorants

• Bar Soap

• Skincare Products

Dove positions itself as a brand that combines effective personal care with a broader message about self-confidence and inclusive beauty. Rather than focusing solely on appearance, Dove emphasizes healthy skin, confidence, and everyday care.

Its mission is centered around helping people feel comfortable and confident in their own skin while promoting more inclusive representations of beauty.

One of Dove’s most influential initiatives is the Campaign for Real Beauty, launched in 2004.

The campaign sought to challenge narrow beauty standards by featuring people of different ages, body types, skin tones, and backgrounds instead of traditional fashion models. It became one of the most recognized marketing campaigns in the beauty industry and helped shape conversations around representation and body image.

Dove also operates the Dove Self-Esteem Project, a long-running educational initiative aimed at helping young people develop positive body confidence and self-esteem.

The program works with educators, parents, and organizations worldwide to provide resources addressing body image and media literacy. According to Dove, it has reached millions of young people globally.

Dove invests in research focused on:

• Skin hydration

• Hair repair

• Gentle cleansing technologies

• Dermatological testing

• Inclusive product development

The brand emphasizes creating products that are suitable for a wide variety of skin and hair types while maintaining mild formulations.

As part of Unilever, Dove has announced sustainability initiatives that include:

• Increasing the use of recycled and recyclable packaging

• Reducing virgin plastic use

• Supporting responsible ingredient sourcing

• Working toward lower greenhouse gas emissions across its operations

These efforts form part of Unilever’s broader sustainability strategy.

Dove products are available in:

• North America

• South America

• Europe

• Asia

• Africa

• Australia

• Middle East

The brand adapts some product formulations and product lines to local consumer preferences while maintaining a consistent global identity.

The Dove logo features a gold dove bird, symbolizing softness, peace, and care. The brand is widely associated with:

• Gentle cleansing

• Moisturizing care

• Dermatologist-tested products

• Inclusive beauty messaging

• Confidence and self-esteem initiatives

Dove has evolved from a single moisturizing beauty bar into one of the world’s leading personal care brands. Its product range spans skincare, haircare, deodorants, baby care, and men’s grooming, while its branding has become closely associated with inclusive beauty and confidence-building initiatives such as the Campaign for Real Beauty and the Dove Self-Esteem Project. Alongside its commercial products, the brand continues to promote education around body confidence and sustainable business practices as part of Unilever’s broader corporate strategy.