Publicly available information about DSLONG’s corporate history is limited compared to established international cosmetics companies. The brand appears primarily through e-commerce product listings rather than a standalone corporate website or extensively documented company history.

Historical evidence indicates that the DSLONG name has been used in U.S. trademark registrations since 2018–2019, although these registrations do not necessarily represent the same business currently selling eyelashes. For example, one U.S. registration filed in 2018 and registered in 2019 identifies Wenlong Liu as the owner and covers jewelry-related goods.3

A separate U.S. DSLONG registration, also filed in 2018 and registered in 2019, was associated with Shanghai Yipin Trading Co., Ltd. and covered bags, luggage, and related leather goods. That registration was accepted under Section 8 in 2025.7

Consequently, these trademark records should not automatically be interpreted as the corporate history of the current DSLONG eyelash business.

DSLONG products currently visible online are considerably more consistent around eyelash cosmetics. The product range includes:

• Strip false eyelashes
• Manga eyelashes
• Anime-style eyelashes
• Individual lash clusters
• DIY eyelash extension clusters
• Cat-eye lashes
• Wispy lashes
• 3D multilayer lashes
• Wet-look and spiky lashes
• Self-adhesive eyelashes
• Cosplay and theatrical lashes

A third-party catalog tracking DSLONG products reported 42 products under the brand in early 2025, with false eyelashes comprising the overwhelming focus of the catalogue.4

DSLONG product descriptions repeatedly emphasise several key characteristics.

Manga and anime aesthetics

One of the clearest characteristics of the brand is its use of manga and anime-inspired styling. Many products feature distinct pointed lash spikes, alternating lash lengths, doll-eye effects, dramatic volume, cat-eye silhouettes, and wispy textures. These designs aim to make the eyes appear larger, more defined, and more expressive.9

This positions DSLONG somewhat differently from traditional false-lash brands that concentrate primarily on conventional natural, volume, or salon styles.

DIY application

DSLONG places considerable emphasis on at-home application. Cluster-lash products are designed so consumers can individually position lash clusters to create their preferred density and shape. Some listings describe sets containing 60 individual clusters, allowing users to customise the final appearance.5

The concept serves as a middle ground between traditional strip lashes, DIY clusters, and professional-style extensions without requiring a salon visit.

Reusability

Reusability is a recurring selling point. Depending on the specific product, listings claim lashes can be reused multiple times when properly cleaned and maintained. Some DSLONG listings advertise reuse of approximately five times, while others claim considerably more.5 These claims should be considered product-specific rather than a universal DSLONG specification.

Lightweight materials

DSLONG listings describe products made from materials including synthetic fibres, PBT fibre, faux mink fibre, and other lightweight artificial lash materials. The objective is generally to create a lash light enough for DIY application while retaining a three-dimensional appearance.14

Manga lashes

Manga lashes are arguably DSLONG’s most recognisable category. They generally use separated, pointed sections rather than a completely uniform lash line. The result resembles the exaggerated eyelashes frequently associated with Japanese manga, anime, and contemporary “doll-eye” makeup.8

Cat-eye lashes

DSLONG also produces cat-eye designs where the lash becomes longer toward the outer corner of the eye. This creates a visual lifting effect intended to give the wearer a more elongated eye shape. Some models use a transparent or very thin lash band to make the false lashes less noticeable.15

Cluster lashes

Cluster lashes consist of small groups of lashes rather than one continuous strip. This allows users to choose where to place the clusters, how much volume to create, how dramatic the outer corners should be, and whether to achieve a natural or anime-inspired look. This makes cluster products particularly suitable for DIY makeup users and cosplay.10

Wet-look lashes

Another distinctive style is the wet-look lash. These lashes use pointed or grouped fibres to create the appearance of lashes that have been deliberately clustered together, producing a glossy, textured, or “wet” visual effect. Product descriptions clarify that “wet look” refers to the appearance, not necessarily waterproof performance.11

Cosplay lashes

DSLONG’s more exaggerated styles are marketed toward anime cosplay, Halloween, stage makeup, costume makeup, themed photography, and dramatic makeup. Listings include white and unusually shaped lashes intended for cosplay and theatrical applications.16

DSLONG targets a relatively broad but digitally oriented beauty audience.

Primary customers

Likely core customers include:

• Everyday makeup users: Individuals seeking inexpensive false eyelashes to enhance eye definition.
• DIY beauty enthusiasts: Consumers who prefer applying lashes at home rather than paying for professional extensions.
• Younger makeup consumers: Users interested in trendy, social-media-driven makeup styles.
• Anime and cosplay communities: Manga-inspired designs make DSLONG particularly relevant to cosplay and Japanese-inspired makeup.12
• Beginners: Several product descriptions specifically emphasise relatively simple application and home use.6

Based on its visible product assortment and pricing, DSLONG occupies the mass-market and affordable segment rather than the luxury cosmetics sector. A 2025 third-party catalogue placed tracked products at approximately US$2.99–$16.99, with an average price of roughly US$9.72 at the time of analysis.13

This pricing places the brand closer to affordable DIY beauty, trend-focused lashes, and specialty/cosplay lashes rather than premium salon-extension brands.

DSLONG relies heavily on online retail. Products are available through Amazon-related listings and international marketplace distribution services. DSLONG products have been listed for customers in markets including the Philippines and the UAE.5

This suggests an e-commerce-first distribution model, although publicly available sources do not provide sufficient evidence to definitively describe its complete international distribution network.

DSLONG’s observable brand identity can be summarised as affordable, DIY, dramatic, anime-inspired, and customisable. Rather than focusing solely on conventional beauty, the brand frequently combines traditional false-lash categories with styles influenced by Japanese anime, manga, cosplay, doll-eye makeup, K-beauty and J-beauty aesthetics, and social-media makeup trends. This gives DSLONG a recognisable niche within the online false-eyelash market.

Third-party product aggregators indicate mixed but generally usable consumer reception. One catalogue reported an overall DSLONG rating of approximately 3.9/5 based on analysed customer-review data.13

Individual reviews vary substantially by product. Some customers praise the appearance, comfort, and suitability for stage or dramatic makeup, while others criticise particular models for being too long, heavy, or uncomfortable.7 Therefore, it would be inaccurate to characterise DSLONG’s entire range as having a single consistent quality level; the experience appears to depend heavily on the specific lash model and the user’s desired style.

Apparent strengths of DSLONG include:

• Strong niche identity in manga and anime-style lashes
• Large variety of lash designs
• Affordable pricing
• DIY-friendly products
• Reusable options
• Cluster-lash customisation
• Styles ranging from natural to highly dramatic
• Accessibility through online marketplaces

The brand has several limitations from a consumer-information perspective:

• Relatively little publicly documented corporate history
• Limited publicly available information about leadership and manufacturing operations
• Product specifications can vary significantly between listings
• Quality and comfort appear to vary by individual product
• Some product descriptions use highly promotional language that is not independently verified
• DSLONG is a name used in multiple trademark contexts, making corporate attribution complicated7

The most distinctive characteristic of DSLONG is likely its combination of conventional false eyelashes with manga and anime aesthetics. While many false-lash companies concentrate on a spectrum ranging from natural to wispy to volume to dramatic, DSLONG adds another dimension: natural, manga, spiky, doll-eye, and cosplay. This makes the brand particularly relevant for consumers seeking an intentionally stylised appearance rather than simply trying to make false eyelashes look indistinguishable from natural lashes.

It is necessary to distinguish the DSLONG brand seen in the beauty market from the broader trademark name. Public U.S. records show at least two different DSLONG trademark registrations associated with different owners and product categories. One concerns jewellery and is associated with Wenlong Liu; another concerns luggage and leather goods and was assigned to Shanghai Yipin Trading Co., Ltd.7

There is not enough evidence to state that either trademark owner founded or owns the current eyelash brand. Likewise, describing DSLONG definitively as “a Chinese cosmetics company” is unsupported without stronger primary-source documentation. Available marketplace evidence suggests an internationally sold online beauty brand, but its precise corporate structure and manufacturing origin are not sufficiently documented in available sources.

DSLONG is an affordable, e-commerce-oriented beauty brand primarily associated with false eyelashes and DIY lash products. Its strongest identity lies in manga, anime, spiky, cat-eye, wispy, and cluster-lash designs, with products aimed at everyday makeup users as well as cosplay and dramatic-makeup enthusiasts.8

The brand competes through variety, distinctive styling, DIY convenience, and relatively low prices rather than luxury positioning or a highly publicised corporate identity. Its public-facing corporate history is comparatively sparse, preventing a truly authoritative company history from being reconstructed from available sources without assumption.

In reference-work terms, DSLONG is best described as an online beauty brand specialising in false eyelashes, particularly manga and anime-inspired and DIY lash products, with an internationally accessible e-commerce presence.

1. DSLONG Top 20 Products from False Eyelashes Brand – FindThisBest
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3. DSLONG Trademark of WENLONG LIU – Registration Number 5691854 – Serial Number 88130958 :: Justia Trademarks
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6. September 25, 2018 Jewelry Trademarks :: Trademark Resources :: Justia Trademarks
7. SHANGHAI YIPIN TRADING CO.,LTD. Trademarks & Logos
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