A key distinction in the brand’s corporate history is that while the ECOODA brand was created in 2011, the operating entity, Weihai Ecooda Outdoor Products Co., Ltd., was formally established later in 2017.3

2011: Creation of ECOODA

The brand traces its origins to 2011 when its parent organization launched ECOODA as a dedicated sea-fishing label. From its inception, it was positioned as a professional manufacturer of marine fishing products intended to serve global anglers.4

2012–2013: Domestic and International Expansion

Ecooda products officially entered the Chinese domestic market in 2012.5 By 2013, the company had begun actively exploring international markets to expand its reach beyond mainland China.6

2014–2015: Entry into Japan and South Korea

In 2014, ECOODA made its debut at the Japan Fishing Show and established an office in Japan, marking a significant step in its overseas development.7 This expansion continued in 2015 with the establishment of a Korean branch.8

2016–2017: Corporate Formalization and New Brands

During the 2016–2017 period, Weihai Ecooda Outdoor Products Co., Ltd. was officially established, with English-language corporate records specifically citing 2017 as the formal incorporation date. The company also adopted “FEEL YOUR BEST” as its official brand philosophy during this time.8 In 2017, Ecooda registered PROTOLURE, a brand focused on freshwater lure fishing, signaling an expansion beyond its traditional saltwater specialization.9

2018–2020: E-commerce and Anniversary Milestones

Hangzhou Ecooda Electronic Commerce Co., Ltd. was established in 2018 to support the group’s online commercial activities.10 In 2019, marking its tenth anniversary, the company organized training courses for sea-fishing coaches associated with the China Fishing Association.11 The corporate footprint expanded further in 2020 with the establishment of Ecooda (Zhuhai) Outdoor Equipment Co., Ltd.12

Ecooda manufactures a wide range of fishing and outdoor equipment tailored largely to marine environments.

Fishing Reels

The current reel catalog encompasses electric reels, line-counter reels, drum reels, spinning reels, baitcasting reels, and specialized offshore reels designed for GT fishing. Products are organized into series such as GT-Fisher, SHADOW SEEKING, BLACK THUNDER, and AVANZATO.13

Fishing Rods

Rod offerings include models for jigging, slow-pitch jigging, popping, boat fishing, surf casting, ice fishing, raft fishing, lure fishing, and deep-sea bottom fishing. Specialized rod series include PANDA, CYAN BLUE, BLACK THUNDER, STAR FLAME, GT-Fisher, and SHADOW SEEKING.14

Lures, Hooks, and Accessories

The company produces artificial lures and hooks, with the PROTOLURE sub-brand specifically targeting freshwater lure fishing.9 The catalog also includes various fishing tools and accessories matched to specific product series and applications.13

Outdoor Products

Beyond fishing tackle, Ecooda identifies as an outdoor-equipment enterprise, offering outdoor clothing and related gear alongside its core marine products.15

Ecooda distinguishes itself through a primary focus on saltwater and sea-fishing orientation rather than general freshwater angling. The company specializes in the research, development, production, and marketing of marine fishing products.16 This specialization is evident in equipment designed for offshore boat fishing, jigging, slow-pitch jigging, popping, GT fishing, tuna fishing, surf casting, and deep-sea bottom fishing. Current catalogs feature gear specifically rated for large migratory fish and demanding offshore applications.17

Development Philosophy

Ecooda’s product development system integrates R&D personnel, designers, market researchers, sea-fishing advisers, professional anglers, and testers. The process follows a cycle of market research, design, angler consultation, prototype testing, fishing trials, mass production, and quality control. Emphasis is placed on trial fishing using professional equipment and dedicated testing teams to evaluate performance before mass production, a critical step for saltwater tackle subjected to harsh marine environments.18

Manufacturing Capabilities

The company maintains specialized production capabilities for reels, rods, lures, and outdoor products. It utilizes dedicated workshops, technical personnel, and internal quality-control procedures, emphasizing mature manufacturing processes over pure outsourcing.18

OEM and ODM Services

In addition to its consumer brand, the wider Weihai-based organization provides OEM and ODM manufacturing services. Supplier profiles indicate the group operates multiple enterprises covering reels, rods, lures, and tools, serving both as a consumer brand and a manufacturing supplier for other entities.11

Ecooda reports distribution in more than 20 countries and regions, including Japan, South Korea, Australia, Canada, the United States, Brazil, and South Africa.14 Early international expansion efforts specifically targeted Japanese and Korean markets.7 The brand has secured trademark registrations in international markets, including the United States, where ECOODA is registered for goods such as artificial fishing bait, tackle, reels, rods, and hooks.12

Ecooda is part of a broader portfolio that includes PROTOLURE, registered in 2017 for freshwater lure fishing.9 Other names associated with the organization include CYAN BLUE, GT-FISHER, and STAR FLAME, though these may function as separate brands or specialized product lines rather than direct Ecooda sub-brands.14

Ecooda is positioned as a China-based specialist fishing tackle brand with a strong emphasis on technically demanding sea-fishing equipment. While the company describes itself as a high-end outdoor enterprise, this reflects its stated market positioning regarding specialized offshore gear for jigging, popping, and boat fishing rather than a universal price point assessment.17 Unlike major Japanese manufacturers with broad global consumer recognition, Ecooda’s identity is closely tied to the specialist sea-fishing niche and the Asian manufacturing sector.14

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1. Development_Weihai Ecooda Outdoor Products Co.,Ltd.
2. About_Weihai Ecooda Outdoor Products Co.,Ltd.
3. Brand strength_Weihai Ecooda Outdoor Products Co.,Ltd.
4. In 2011, the company created its own sea fishing brand “ECOODA”, positioning itself as a professional manufacturer of sea fishing products and focusing on serving global anglers;_Weihai Ecooda Outdoor Products Co.,Ltd.
5. Brand development_Weihai Ecooda Outdoor Products Co.,Ltd.
6. Online-e_Weihai Ecooda Outdoor Products Co.,Ltd.
7. PANDA_Weihai Ecooda Outdoor Products Co.,Ltd.
8. Weihai Ecooda Outdoor Products Co.,Ltd.
9. Ecooda company profile 2018 version_Weihai Ecooda Outdoor Products Co.,Ltd.
10. About Us – WEIHAI ECOODA OUTDOOR PRODUCTS CO., LTD. – MadeinChina.com
11. WEIHAI ECOODA OUTDOOR PRODUCTS CO., LTD. – MadeinChina.com
12. ECOODA Trademark of Weihai Langbao Fishing Tackle Co., Ltd. – Registration Number 4233844 – Serial Number 85579393 :: Justia Trademarks
13. 伊酷达品牌介绍-伊酷达鱼具_鱼竿-买购APP
14. News – Ecooda Global Fishing Gear Company
15. Exairetika_Weihai Ecooda Outdoor Products Co.,Ltd.
16. ecooda.com
17. 伊酷达简介-伊酷达渔具-十大品牌网CNPP
18. Ecooda – Fishing Reels for Freshwater & Saltwater