The corporate history of EISANSUN(忆丝芸) involves multiple entities rather than a single continuous company. Secondary sources describe the brand as originating in Chengdu around 2010, while other references claim an establishment date of 2004; neither date can be definitively verified by primary documentation.[2] By the early 2020s, the brand was associated with Chengdu Yisi’yun Trading Co., Ltd., which appeared as a defendant alongside Unilever Services (Hefei) Co., Ltd. in a 2021 Sichuan court case concerning unfair competition and trademark usage.

A significant transition occurred with the establishment of Chengdu Nogo Brand Management Co., Ltd. on December 31, 2021. This entity identifies internet operations and brand management as its principal activities and lists EISANSUN(忆丝芸) among its brands.[2] Recent Chinese cosmetics registration records identify Chengdu Nogo Brand Management as the registrant for numerous EISANSUN(忆丝芸) hair-color products, including the D-series and B-series dye lines. However, older registrations continue to list Chengdu Yisi’yun Trading Co., Ltd. as the registrant for certain items, indicating a multi-company transition rather than a simple ownership transfer. Additional third-party directories have also referenced Chengdu Yiran Cosmetics Co., Ltd. in connection with the brand, suggesting further evolution in its corporate structure.

EISANSUN(忆丝芸) positions itself as a specialist hair-beauty brand rather than a general cosmetics manufacturer. Its offerings are categorized into five main areas:

• Hair coloring: Includes hyaluronic acid-infused dyes, plant-oriented coloring products, and fashion color series such as Yingcai and Xuancai.
• Hair care: Comprises hair oils, masks, repair conditioners, leave-in sprays, and treatment sets designed to maintain chemically treated hair.
• Straightening and perming: Features straightening creams, perm solutions, and related restructuring treatments.
• Styling: Offers curl-enhancing products, gels, sprays, waxes, and gray/silver styling colors.
• Tools: Includes heated caps, straightening irons, and styling combs.[1]

This structure reflects a “color plus care” model, where coloring is integrated with maintenance products rather than sold as an isolated procedure.[1]

Hair coloring and formulation

Hair dye is the brand’s most prominent category, supported by extensive special-use cosmetics registrations in China. Registered products include the EISANSUN(忆丝芸) Yingcai Hair Dye Cream (D-4, D-5, D-7), Fantasy Platinum Bleaching Cream, and Xuancai Hair Dye Cream (B-2, B-3). These registrations confirm that hair coloring is a core business activity rather than a peripheral line.

Marketing materials emphasize fashionable, expressive colors such as black tea, deep brown, chestnut, and raspberry red, alongside traditional gray coverage. In the Philippine market, listings describe specific products as plant-based and designed for direct application without pre-lightening.[3] The brand frequently uses terms such as “botanical extracts,” “essential oils,” and “gentle” in its positioning. However, these descriptors apply to specific formulations and do not indicate that all EISANSUN(忆丝芸) products are free from conventional hair-dye chemicals or allergens.

Domestic and international distribution

EISANSUN(忆丝芸) maintains a comprehensive retail presence in China through its official JD.com flagship store, which covers the full spectrum of its hair-care ecosystem.[1] Internationally, the brand utilizes cross-border e-commerce to reach Southeast Asian consumers. On Lazada Philippines, EISANSUN(忆丝芸) products are listed with both English and Chinese branding, targeting local buyers looking for at-home hair color solutions.[3] Current evidence suggests the brand operates as an emerging exporter with online distribution, rather than as a multinational corporation with physical retail infrastructure outside China.

Consumer positioning

The brand occupies a niche between professional salon supplies and mass-market DIY beauty products. Its portfolio serves two overlapping demographics: home users seeking affordable fashion colors, gray coverage, and at-home straightening; and hair professionals requiring bleaching, perming, and coloring agents. Content on Chinese social platforms like Xiaohongshu reinforces this dual positioning, featuring user-generated tutorials on DIY coloring and hair-care routines. Third-party analytics have described EISANSUN(忆丝芸) as a brand focused on “plant-oriented coloring and perming” that aims to make hair transformation accessible.[2]

The Chinese name “忆丝芸” incorporates characters evoking silk or thread (“丝”) and botanical or artistic qualities (“芸”), aligning with the brand’s focus on hair texture and plant-derived ingredients. The Latin name is standardized as EISANSUN, though historical trademark records show variants including “EI SAN SUN” and “iSYUn.” Recent regulatory filings sometimes use “iSYUn 忆丝芸,” indicating an evolution in the brand’s international visual identity.

EISANSUN(忆丝芸) holds multiple special-use cosmetics registrations in China, primarily under Chengdu Nogo Brand Management Co., Ltd. Public records list registration numbers such as 国妆特字20231389 for the Yingcai D-4 dye and 国妆特字20231540 for the Xuancai B-2 dye. More recent 2026 records associate additional D-series variants (D-9 through D-16) with the same registrant.

The brand has also been involved in intellectual property litigation. A 2021 Sichuan court case involving Chengdu Yisi’yun Trading Co., Ltd. addressed unfair competition claims related to the “EI SAN SUN 忆丝芸” and “忆丝芸 EISANSUN E” trademarks. This legal history pertains to commercial disputes and does not constitute a finding of product safety issues.

1. 忆丝芸 EISANSUN旗舰店 – 京东
2. 忆丝芸Eisansun – 成都本土高端美发护理品牌
3. EISANSUN(忆丝芸) | Non-Peroxy Plant-Based Black Hair Dye