FLEETMAX is an automotive aftermarket filter brand associated with the Philippine automotive-parts distributor All-Inclusive Sales, Inc. (AIS). The brand focuses on replacement filtration products for cars, SUVs, vans, trucks, and other vehicles, covering engine air, oil, fuel, cabin/A/C, and related applications.

Note: “FleetMax” or “FLEETMAX” is not a unique global name. Unrelated businesses exist under similar names, including fleet-management software in Portugal and vehicle speed-control products by JMS. This article concerns specifically FLEETMAX automotive filters marketed in the Philippines. 1

The Philippine Intellectual Property Office’s published trademark record identifies FLEETMAX under All-Inclusive Sales, Inc., with goods described as filters for automotive and industrial combustion engines, including oil, air, fuel, cabin, A/C, and transmission filters.

The publicly documented history of FLEETMAX is limited compared to major international automotive-filter manufacturers. The clearest official record comes from the Philippine trademark system. All-Inclusive Sales, Inc. filed the FLEETMAX trademark application on September 27, 2013, covering automotive and industrial combustion-engine filters. 2

This places FLEETMAX’s documented Philippine brand presence in the early 2010s. FLEETMAX subsequently became part of AIS’s broader automotive-parts portfolio. AIS currently lists Fleetmax Airfilters among its popular products and brands.

Trade-data records indicate continuing commercial activity, showing FLEETMAX-branded automotive filters imported into the Philippines in 2024–2025, including air and oil filters.

All-Inclusive Sales, Inc.

All-Inclusive Sales, Inc. (AIS) is a Philippine automotive-parts distributor with roots dating back to 1978. According to AIS’s company history, it grew out of William Auto Supply, a family automotive-parts business established in 1953.

AIS expanded from retail automotive parts into wholesale importing and distribution, supplying components to wholesalers, distributors, retail shops, and service centers across the Philippines. Its portfolio includes products from numerous international automotive brands as well as private-label brands such as FLEETMAX. AIS describes itself as a distributor covering engine, suspension, clutch, brake, and other automotive components.

FLEETMAX is principally an automotive filtration brand. Its documented product scope includes:

Engine Air Filters

These filters clean incoming air before it reaches the engine. Examples sold in the Philippine aftermarket include FLEETMAX air filters for vehicles such as:

• Toyota Vios
• Toyota Yaris
• Toyota Corolla Altis
• Toyota Avanza
• Toyota Rush
• Mitsubishi Mirage
• Chevrolet Optra
• Mitsubishi Lancer
• Toyota Land Cruiser
• Various other passenger and commercial vehicles. 3

Cabin / A/C Filters

FLEETMAX offers cabin filters designed for vehicle ventilation and air-conditioning systems. Applications include models from:

• Toyota (Vios, Yaris, Innova, Fortuner, Veloz, Raize, Hilux, HiAce, Alphard)
• Lexus
• Mitsubishi 4

Some FLEETMAX cabin filters are available with activated charcoal. 5

Oil Filters

FLEETMAX appears in oil-filter applications. Trade records document FLEETMAX-branded oil filters imported into the Philippines. Retail listings include applications for vehicles such as Mercedes-Benz and SsangYong.

Fuel Filters

FLEETMAX fuel filters are available in the Philippine aftermarket, with listings including applications for Nissan vehicles such as the Navara and Terra.

Other Filtration Categories

The original Philippine trademark filing describes FLEETMAX’s scope as including oil, air, fuel, automotive cabin, A/C, and transmission filters for automotive and industrial combustion engines.

FLEETMAX products generally use model or part numbers rather than consumer-oriented names. The prefixes appear to distinguish different filter categories, although the exact internal coding system is not publicly documented by AIS.

Examples include:

• FAS-8578 — air filter
• FAS-8951 — air filter
• FCS-9578 — cabin filter
• FCS-9530 — A/C/cabin filter
• FCS-9531 — cabin filter with charcoal
• FES-5039 — oil filter
• FFS-series — fuel-filter applications

For example, one current Philippine retailer lists FAS-8951 for several Toyota and Mitsubishi applications and FCS-9578 for multiple Toyota cabin-filter applications.

One of FLEETMAX’s notable characteristics is its wide application coverage. Current Philippine listings show products for Japanese, Korean, American, and European vehicle applications, including brands such as:

• Toyota
• Mitsubishi
• Nissan
• Honda
• Isuzu
• Chevrolet
• Kia
• Mercedes-Benz
• SsangYong
• Lexus

This positions FLEETMAX primarily as an aftermarket replacement-parts brand, rather than a vehicle-specific OEM parts brand. For instance, one FLEETMAX cabin filter is listed for Toyota Hilux, Fortuner, Innova, HiAce, Alphard, and Corolla applications, while another covers Isuzu D-Max and Alterra applications.

FLEETMAX occupies the aftermarket replacement-filter segment. Its value proposition centers on replacement filtration, broad vehicle coverage, aftermarket availability, and accessible pricing.

Philippine retail listings show FLEETMAX filters commonly priced in the low hundreds of pesos, depending on the application and filter type. For example, current listings include air filters around ₱220–₱360 and cabin filters around ₱320–₱370, although prices vary by seller and application. 6

This positioning makes the brand relevant to independent repair shops, automotive parts stores, routine vehicle maintenance providers, fleet operators, DIY vehicle owners, and price-conscious replacement-parts buyers.

Retail descriptions for FLEETMAX state that the filters are designed to meet or exceed original-equipment requirements, emphasizing filter-media quality and sturdy construction. They also claim benefits such as protection against particle contamination and maintaining engine, fuel, and air-conditioning performance.

It is important to note that “meets or exceeds OE requirements” is a product/marketing claim found in retailer descriptions; it should not be interpreted as evidence that FLEETMAX is an OEM supplier to Toyota, Mitsubishi, Nissan, etc. FLEETMAX is understood as an aftermarket replacement brand, not as an OEM vehicle manufacturer’s genuine-parts brand.

Public information does not clearly identify a single FLEETMAX manufacturing plant or a single global manufacturer. Available trade information indicates that at least some FLEETMAX filters supplied to the Philippine market have been sourced from China. Trade records identify FLEETMAX automotive air filters imported into the Philippines from China, while other records identify Chinese suppliers for FLEETMAX oil filters.

A more accurate description is: FLEETMAX is a Philippine-market automotive aftermarket brand associated with All-Inclusive Sales, Inc., with publicly available trade records showing Chinese sourcing for at least some products.

FLEETMAX has an established presence in the Philippine automotive aftermarket. AIS lists Fleetmax Airfilters among its popular products and operates as an automotive-parts distributor serving wholesalers, retailers, and service centers nationwide.

The brand can also be found through Philippine automotive-parts retailers and online marketplaces. Current listings show FLEETMAX products being sold for common Toyota, Mitsubishi, Nissan, Isuzu, and other applications. 7 This suggests that FLEETMAX’s strongest market identity is within the Philippine replacement-parts ecosystem.

FLEETMAX competes in a crowded automotive-filter market. Depending on vehicle and product category, buyers may compare it with:

• OEM/genuine vehicle filters
• VIC
• Sakura
• Baldwin
• Donaldson
• Bosch
• Fleetguard
• Fram
• Denso
• Other local and imported aftermarket brands

These brands do not necessarily occupy exactly the same market segment. OEM filters emphasize vehicle-manufacturer specifications and authorized distribution. Premium global aftermarket brands emphasize extensive engineering, testing, certifications, and international distribution. FLEETMAX appears oriented toward replacement availability and broad Philippine aftermarket coverage.

Based on available information, FLEETMAX’s major strengths include:

Broad Application Range

Numerous catalogued applications exist for common Philippine vehicles.

Strong Philippine Distribution

Its association with AIS provides access to an established automotive-parts distribution network.

Multiple Filter Categories

The brand is not limited to one product type; air, oil, fuel, and cabin/A/C filtration are represented.

Accessible Aftermarket Positioning

Retail pricing for many applications is positioned below the cost of some premium/OEM alternatives.

Long-running Local Presence

The trademark record dates the Philippine FLEETMAX application to 2013, indicating over a decade of documented local brand presence.

• 1953 — William Auto Supply, the business from which AIS ultimately developed, was established.
• 1978 — All-Inclusive Sales, Inc. (AIS) was founded.
• 2013 — AIS filed the FLEETMAX trademark application in the Philippines. The filing covered automotive and industrial combustion-engine filters.
• 2010s–2020s — FLEETMAX developed a broad range of aftermarket air, oil, fuel, and cabin/A/C filter applications.
• 2024–2025 — Trade records continue to show FLEETMAX automotive-filter imports into the Philippines.
• 2026 — FLEETMAX remains listed within AIS’s automotive-parts portfolio and is available through Philippine automotive-parts retailers.

1. Intellectual Property Center, 28 Upper McKinley Rd.
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3. fleetmax air filter Price & Voucher Jun 2025
4. FLEETMAX FCS 9530 A/C Filter – Pieza Automotive PH
5. FLEETMAX FCS 9531 A/C Filter with Charcoal – Pieza Automotive PH
6. FleetMax – Apps on Google Play
7. FLEETMAX Trademark Application of Christopher Johnson – Serial Number 99759123 :: Justia Trademarks