Glad2Glow was established in 2022 under PT Suntone Wisdom Indonesia, an Indonesian cosmetics company headquartered in Jakarta. The brand initially launched through online marketplaces rather than traditional retail stores, allowing it to quickly reach younger consumers interested in affordable skincare.

Within a short period, Glad2Glow gained popularity on platforms such as TikTok, Shopee, Lazada, and Instagram through viral product launches, influencer campaigns, and skincare-focused content. The company later expanded its portfolio beyond skincare into makeup products including cushions, powders, lip serums, and skin tints. [2]

• Brand: Glad2Glow

• Founded: 2022

• Headquarters: Jakarta, Indonesia

• Parent company: PT Suntone Wisdom Indonesia

• Industry: Cosmetics and Personal Care

• Products: Skincare and Makeup

• Market: Southeast Asia and selected international markets [2]

Glad2Glow promotes skincare that is:

• Based on natural and botanical ingredients

• Gentle enough for various skin types, including sensitive skin

• Affordable without sacrificing product quality

• Designed to support healthy skin barrier function

The company emphasizes formulations free from harsh ingredients such as parabens and highlights dermatological testing and cruelty-free practices for many of its products. [1]

Glad2Glow’s product lineup includes:

Skincare

• Facial cleansers

• Toners

• Serums

• Moisturizers

• Sunscreens

• Eye creams

• Face masks

• Exfoliators

Makeup

• Cushion foundations

• Loose powders

• Skin tints

• Lip serums

• Setting sprays

Many products feature ingredients such as:

• Niacinamide

• Hyaluronic Acid

• Centella Asiatica

• Retinol

• Mugwort extract

• Pomegranate extract

• Salicylic Acid

• Vitamin C derivatives [1]

Some of Glad2Glow’s well-known products include:

• Pomegranate 5% Niacinamide Brightening Moisturizer

• Peach Retinol Moisturizer

• Brightening Lip Serum

• Centella Salicylic Acid Acne Gel Cleanser

• Brightening Day Cream

• Perfect Cover Cushion

• Perfect Blur & Cover Loose Powder [1]

Glad2Glow is an Indonesian-owned brand. According to publicly available information and cosmetic registrations, many of its products are manufactured in Guangzhou, China, while being registered and marketed by PT Suntone Wisdom Indonesia in Indonesia. [3]

Glad2Glow products are sold through:

• Official online store

• Shopee

• Lazada

• TikTok Shop

• Selected beauty retailers in Southeast Asia

The brand has also entered markets including the Philippines, where multiple products have been notified with the Philippine Food and Drug Administration through its local distributor. [4]

Glad2Glow’s growth has been driven largely by digital marketing. The brand collaborates extensively with beauty influencers and content creators, particularly on TikTok and Instagram, where product demonstrations, before-and-after videos, and skincare routines have contributed to its popularity among Gen Z and young adult consumers. [2]

Glad2Glow has become one of the fastest-growing affordable skincare brands in Indonesia and has built a strong following across Southeast Asia.

Consumer feedback is mixed but generally positive:

• Many users praise the brand for its affordable pricing and hydrating or brightening formulations.

• Some users report good results with products such as moisturizers and serums.

• Others note that individual products may not suit every skin type, emphasizing the importance of patch testing before regular use. [5]

Glad2Glow states that its mission is to make skincare accessible by combining natural ingredients with modern cosmetic science to create products that are gentle, effective, and suitable for a wide range of skin types. [1]

• Indonesian skincare industry

• Affordable skincare brands

• Cosmetic dermatology

• Clean beauty movement

1. About Glad2Glow

2. Glad2Glow | LinkedIn

3. Our Story – Glad2Glow

4. Registration Number | NN-1000014981758

5. Thoughts on Glad2Glow brand?