Greenika was founded by Gesika Baylon, who previously worked in digital marketing for international e-commerce businesses. Inspired by the rapid growth of online retail and her passion for skincare, she left her corporate career to establish her own beauty brand.

The name Greenika is derived from two elements:

• “Green” – representing nature, botanical ingredients, and clean skincare.

• “Ika” – taken from the last three letters of founder Gesika Baylon’s first name.

The company officially entered the Philippine e-commerce market in 2018, launching its online stores and quickly expanding its customer base through marketplaces and digital channels. According to Lazada, Greenika grew to more than 100,000 followers within its first few years on the platform. [2]

Greenika positions itself as a provider of skincare that is:

• Affordable

• Effective

• Suitable for Filipino skin

• Formulated with carefully selected natural ingredients

The company states that its goal is to make premium skincare more accessible while offering products that address common skin concerns such as acne, hyperpigmentation, sun protection, aging, dryness, and uneven skin tone. [3]

Greenika offers a wide variety of beauty and personal care products, including:

Facial Skincare

• Cleansers

• Toners

• Serums

• Moisturizers

• Day creams

• Night creams

• Sunscreens

• Acne treatment products

Body Care

• Whitening soaps

• Bleaching soaps

• Lotion

• Body creams

• Aloe vera gels

• Scar care products

Underarm Care

One of Greenika’s strongest product categories includes:

• Underarm whitening creams

• Whitening soaps

• Deodorant sprays

• Glutathione deodorants

The brand markets itself as one of the leading deodorant whitening brands in the Philippines. [4]

Hair Care

Greenika also produces:

• Hair shampoos

• Hair conditioners

• Hair growth products

Several hair care products are listed under Greenika Enterprises in Philippine FDA cosmetic notifications. [5]

Personal Care

Additional products include:

• Feminine wash

• Foot sprays

• Cologne

• Pet care items

• Home essentials

• Accessories

[6]

Some of Greenika’s notable products include:

• Deo Ultra Underarm Spray

• DeoWhite Glutathione Deodorant

• Kojic Acid Soap

• Organic Glutamansi Soap

• Bleaching Soap

• Aloe Vera Relief Gel

• Face Sunblock Gel SPF 45

• Cell Renewal Cream

• Tea Tree Acne Set

• Tomato Glass Skin Set

• MelaPro Set

These products focus on concerns such as:

• Acne

• Dark spots

• Hyperpigmentation

• Sun protection

• Whitening

• Moisturizing

• Anti-aging

[7]

Greenika frequently highlights ingredients commonly used in cosmetic formulations, including:

• Aloe vera

• Tea tree

• Niacinamide

• Retinol

• Kojic acid

• Glutathione

• Vitamin E

• Cucumber extract

The brand emphasizes formulations intended to suit different skin types, including oily, dry, combination, acne-prone, and sensitive skin. [8]

Greenika products are marketed under Greenika Enterprises. Numerous cosmetic products sold by the brand have corresponding cosmetic notifications listed in the Philippine Food and Drug Administration (FDA) database, including skincare, hair care, and personal care products. FDA cosmetic notification indicates that products have been notified in accordance with applicable cosmetic regulations; it is not the same as FDA approval. [9]

Greenika primarily sells through:

• Its official e-commerce website

• Major Philippine online marketplaces

• Social media channels

The brand offers nationwide shipping within the Philippines and frequently promotes value bundles and skincare sets. [10]

Greenika is positioned as an affordable local skincare brand that competes in the Philippine beauty market by offering:

• Ingredient-driven formulations

• Accessible pricing

• Products tailored to local skin concerns

• Strong online availability

• Digital-first marketing through social media and e-commerce

The brand has gained visibility through online beauty communities and social commerce platforms, particularly TikTok and Lazada. [11]

1. Greenika – Natural & Affordable Skincare – greenika.ph

2. On its 9th year this March, Lazada fetes everyday heroes and sellers

3. Greenika Face Sunblock Gel Facial Sunscreen with SPF 45 – greenika.ph

4. Registration Number | NN-1000014339081

5. Registration Number | NN-1000014860532

6. Greenika Aloe Vera Gel Whitening & Moisturizer for Face and Body – greenika.ph

7. Greenika Cell Renewal Cream – greenika.ph

8. Registration Number | NN-1000010036829

9. Registration Number | NN-1000013780178

10. Registration Number | NN-1000010014007

11. An enduring vision: Generika Drugstore delivers promise of ginhawa for 20 years – Generika Drugstore