Shenzhen GUB Bike Trading Co., Ltd. was founded in 1996 as a bicycle parts trading and manufacturing company. In 2002, the company introduced its own consumer brand, GUB. [1]

Over the years, GUB expanded from manufacturing bicycle helmets into a broader range of cycling products, including:

• Bicycle phone holders

• Helmets

• Saddles

• Pedals

• Cycling glasses

• Gloves

• Bike bags

• Bottle cages

• Computer mounts

• CNC-machined bicycle components

• Wheelsets and other accessories [2]

GUB manufactures both rider equipment and bicycle components.

Rider Equipment

• Cycling helmets

• Cycling glasses

• Cycling gloves

• Protective gear

Bicycle Accessories

• CNC aluminum phone holders

• Bicycle saddles

• Pedals

• Bottle cages

• Bike bags

• Computer mounts

• Mirrors

• Water bottles

Bicycle Components

• Handlebars

• Wheelsets

• Hubs

• Seatposts

• Small CNC-machined parts [2]

GUB operates its own manufacturing facility in Shenzhen, China. According to the company, the factory:

• Covers approximately 4,500 m²

• Employs over 120 workers

• Uses CNC machining equipment

• Provides OEM and ODM manufacturing services for international brands

• Is certified under IATF 16949 quality management standards for manufacturing operations. [2]

GUB states that it has invested heavily in product design and engineering, particularly for bicycle phone mounts.

Company-reported figures include:

• More than 100 product models

• 108 patents (including invention and utility patents)

• Products exported to 60+ countries

• More than 15 million bicycle phone holders sold worldwide. [2]

GUB products are distributed worldwide through dealers, distributors, and online retailers. The company regularly exhibits at international cycling trade shows, including EUROBIKE, where it showcases new helmets, saddles, phone mounts, and cycling accessories. [1]

According to the manufacturer, GUB products are produced using materials that comply with:

• EU REACH

• RoHS environmental standards

The company also states that products undergo safety, durability, and stability testing before shipment. [2]

GUB owns registered trademarks covering bicycles, bicycle components, cycling gloves, helmets, mobile phone holders, and related accessories in multiple jurisdictions, including the United States and other international markets. Trademark registrations identify Shenzhen GUB Bike Trading Co., Ltd. as the owner. [3]

GUB is particularly recognized among cyclists for offering products that balance affordability with functionality. The brand has become especially well known for:

• Aluminum CNC bicycle phone mounts

• Entry- to mid-range cycling helmets

• Lightweight saddles

• Budget-friendly cycling accessories

Its products are commonly used by recreational cyclists, commuters, and mountain bike riders, especially in Asian markets, while also maintaining an international distributor network. [2]

• Cycling equipment

• Bicycle helmet

• Bicycle phone mount

• Bicycle components

Summary: GUB is a Chinese cycling brand established in 2002 by Shenzhen GUB Bike Trading Co., Ltd., a company founded in 1996. It manufactures a wide range of cycling equipment and accessories, with particular recognition for its bicycle phone mounts, helmets, saddles, and CNC bicycle components. The company reports exports to more than 60 countries, maintains in-house manufacturing capabilities, and provides OEM/ODM services for global cycling brands. [1]

1. Shenzhen Gub Bike Trading Co., Ltd. | Exhibitor EUROBIKE 2026

2. Premium Bicycle Accessories Manufacturer

3. GUB Trademark of SHENZHEN GUB BIKE TRADING CO., LTD – Registration Number 4136633 – Serial Number 85239529 :: Justia Trademarks