The product is sold through major Philippine drugstores, supermarkets, and online retailers.[1]

GynePro sits within UL Skin Sciences, whose portfolio also includes established personal-care brands such as pH Care, Celeteque, and Myra. ULSSI describes itself as the personal-care business unit of UL Health Group, a subsidiary under United Laboratories.[1]

Unilab has described GynePro as one of UL Skin Sciences’ established personal-care brands and characterizes the brand as focused on intimate care.

Rather than positioning itself simply as an everyday feminine cleanser, GynePro has built its identity around menstrual hygiene. Its central marketing idea is that menstruation can make the external intimate area more susceptible to odor and discomfort, creating a need for a product with antiseptic properties.[1]

GynePro Ultra Protection Feminine Wash

The flagship product is GynePro Ultra Protection Feminine Wash.

According to the manufacturer and retailer descriptions, it is formulated with chlorhexidine digluconate, which the brand describes as providing antibacterial and antiseptic protection against bacteria associated with feminine-area odor, itch, and irritation.[1]

The product is marketed around three major propositions:

• Period-focused protection — particularly during menstruation.
• Antiseptic/antibacterial action — through chlorhexidine digluconate.
• Long-hour protection — the brand states it helps protect against period odor and discomfort.[1]

The GynePro website currently describes the product as providing “up to 2X better protection” against bacteria that can cause period odor and discomfort compared with other feminine washes. This is presented as a brand claim rather than a general medical conclusion.[1]

Some ULSSI pages have used a “50X” bacteria-killing-action claim, while the current GynePro consumer website and Watsons product pages use “up to 2X”. These are distinct claims; the 2X figure is the more consistently presented current consumer-facing claim on the official GynePro website.[1]

The defining ingredient in GynePro Ultra Protection Feminine Wash is chlorhexidine digluconate.

The published ingredient list includes:

• Purified water
• Cocoamine oxide
• Glycerin
• Chlorhexidine digluconate
• Poloxamer 407
• Dexpanthenol
• Ethylene glycol monostearate
• Fragrance
• Alpha-bisabolol
• Chamomile (Chamomilla recutita) extract
• Edetate disodium
• dL-alpha-tocopheryl acetate
• Citric acid[3]

The formulation combines the antiseptic active ingredient with cleansing, moisturizing, conditioning, and cosmetic components.

Current instructions for GynePro Ultra Protection Feminine Wash advise users to:

1. Shake well before use.
2. Pour approximately one palmful (5 mL).
3. Use as an external feminine wash.[1]

The brand recommends using the product particularly during menstruation. The official website suggests usage twice daily, morning and night, during red days, while the FAQ provides different guidance for regular days.[2]

GynePro is labeled for external use only.[3]

“Red days” is GynePro’s branding term for menstrual days or period days.

A key aspect of the brand’s differentiation is the argument that ordinary daily feminine-wash products and a menstrual-focused wash serve different purposes. GynePro marketing emphasizes increased moisture, friction, and exposure to menstrual blood and sanitary products during menstruation as factors associated with odor and discomfort.[1]

Consequently, advertising revolves around the concept: “The feminine wash for red days.”

The broader brand slogan is “Be Unstoppable with the Pro in Period Protection.”

GynePro occupies a space between personal care and antiseptic intimate care.

The company states the product has been clinically tested and is recommended or prescribed by OB-GYNs. The website displays an OB-GYN prescribing claim based on PMDI/IQVIA Solutions Philippines data.

Retailer information similarly describes the product as clinically tested by obstetricians and gynecologists.[3]

However, GynePro is not presented as a treatment for every vaginal infection or gynecological condition. The brand advises users experiencing severe burning or stinging, local irritation, persistent symptoms, or suspected pregnancy to consult a physician.

GynePro marketing is oriented toward confidence, empowerment, and productivity during menstruation.

Advertising language frequently uses terms such as:

• “girl boss”
• “unstoppable”
• “conquer red days”
• “protection”
• “armor”
• “red days”

The underlying message is that menstruation should not prevent women from working, exercising, socializing, or pursuing normal activities.[1]

This gives GynePro a distinct identity from conventional feminine washes; instead of primarily selling freshness or cleanliness, it emphasizes period protection and confidence.

GynePro operates an educational content platform called “Red Talk.”

Articles cover topics including:

• Menstrual hygiene
• Period exercise
• PMS
• Dysmenorrhea
• Menstrual-cycle tracking
• Period stigma
• Feminine hygiene
• Period-related infections
• Period pain and irregular cycles

This content supports the brand’s broader positioning around period education and period positivity, extending communication beyond product advertising.

GynePro is currently offered primarily in two bottle sizes:

• 60 mL
• 150 mL[1]

The official site lists suggested retail prices of approximately ₱95 for 60 mL and ₱199 for 150 mL, although prices vary by retailer.

For example, Watsons lists the products at retail prices that may differ from suggested prices, demonstrating that actual selling prices fluctuate based on retailer and promotion.[3]

GynePro has broad distribution in the Philippine retail market.

The FAQ lists availability through major drugstore chains and supermarkets, while the official website states the brand is available through leading supermarkets, drugstores, and official online stores.[1]

Retail partners include:

• Mercury Drug
• Watsons
• South Star Drug
• Puregold
• Savemore
• SM supermarkets
• Robinsons
• Alfamart
• Other regional pharmacies and retailers

It is also sold online through retailers such as Watsons and the UL Skin Sciences shop.[4]

The primary target market is women seeking intimate-care products, particularly during menstruation.

GynePro communications appear designed for consumers who:

• Experience concern about period-related odor or discomfort.
• Want an antiseptic component in an intimate cleanser.
• Seek a product specifically associated with menstrual days.
• Prefer products recommended by or associated with OB-GYNs.
• Wish to maintain their normal lifestyle while menstruating.

The brand’s “girl boss” language also suggests a deliberate focus on young, active, modern Filipino women.

GynePro’s position is best understood by comparing its proposition with an ordinary daily feminine wash.

This period-specific positioning is arguably GynePro’s most significant brand differentiator.[1]

The corporate structure is as follows:

United Laboratories (Unilab)
↓
UL Health Group
↓
UL Skin Sciences, Inc. (ULSSI)
↓
GynePro

UL Skin Sciences identifies GynePro as one of its brands and describes ULSSI as the personal-care business unit within the broader Unilab group.[1]

GynePro is a Philippine intimate-care brand specializing in antiseptic feminine hygiene products, with its flagship product specifically positioned around menstrual (“red day”) protection.

Its core proposition combines chlorhexidine-based antibacterial protection, feminine cleansing, period-focused positioning, and female empowerment marketing.

The brand’s strongest point of differentiation is that it has built its identity around the concept of a dedicated feminine wash for menstruation. Its communications, educational content, product claims, and branding consistently reinforce this niche.

1. GynePro – UL Skin Sciences
2. Frequently Asked Questions
3. GYNEPRO, Ultra Protection Feminine Wash 150ml | Watsons Philippines
4. GynePro – UL Skin Sciences, Inc.