Official documentation for the HABELYI name is anchored by its United States trademark registration. The mark was filed with the U.S. Patent and Trademark Office on November 14, 2019, under the name Wu Min, and was subsequently registered on June 16, 2020, as U.S. Trademark Registration No. 6,079,332. 1

The registration covers goods in International Class 14, specifically items such as alarm clocks, watch-strap buckles, jewelry charms, key chains, key rings, pocket watches, retractable key chains or rings, and watch chains. According to the trademark record, the wording “Habelyi” has no meaning in a foreign language. The logo is described as a stylized design incorporating the word Habelyi within an oval shape around the initial letter area. 2

The official record also states a first use anywhere and first use in commerce date of September 11, 2019. 2

The range of products sold under the HABELYI name on online marketplaces is considerably broader than the specific goods listed in the U.S. trademark registration. Items appearing under the brand include:

• Personal accessories: Key rings, straps, hair accessories, fashion accessories, and similar small goods.
• Jewelry and watch-related accessories: Goods consistent with the brand’s registered Class 14 classification. 3
• Electronic accessories: Marketplace listings have included replacement headset ear hooks and earbuds. 4
• Children’s toys and novelty products: LED flying toys and other novelty items listed under the Habelyi name.
• Household and practical accessories: Protective and organizational products for home use.
• Fashion accessories: Listings in categories such as women’s accessories and headwear.
• Small utility products: Items such as colorful elastic coil keychains and tethers marketed for home, office, workshop, and outdoor use. 4

This diverse catalog positions HABELYI as a general-purpose marketplace brand rather than a traditional single-category fashion, electronics, or luxury label.

Product descriptions associated with Habelyi typically emphasize affordability, practicality, and everyday utility. Some listings refer to a “Habelyi Group” focused on providing reliable consumer goods at accessible price points while prioritizing customer satisfaction.

Based on available marketplace evidence, the brand’s positioning can be summarized as offering affordable everyday products with an emphasis on practicality, variety, and accessibility. This characterization is derived from observed product listings rather than an officially published corporate mission statement.

HABELYI maintains a presence on multiple international and regional e-commerce platforms.

Shopee

On Shopee, HABELYI-branded listings are available in the Philippines and other Southeast Asian markets. In the Philippines, products are often sold under the “HABELYI MALL” storefront name, covering categories such as charging cables, hijab and headwear products, and household safety accessories.

Similarly, Vietnamese Shopee listings identify “HABELYI MALL” with a substantial assortment of goods, suggesting the name functions as a marketplace storefront identity rather than merely a single product label.

Amazon

Habelyi products have also been documented on Amazon. Third-party catalogs describe a selection of Habelyi items that includes children’s toys and replacement Bluetooth headset accessories. 5

Publicly accessible ownership information is primarily derived from the U.S. trademark record, which identifies Wu Min as the original applicant and registrant of the HABELYI trademark. 5

However, this registration does not necessarily establish that every product currently sold under the HABELYI name is manufactured personally by Wu Min. Marketplace brands frequently utilize third-party manufacturers, distributors, fulfillment companies, and various sellers. Third-party marketplace research has associated some Habelyi products with manufacturers including Agawo Battery Industry Co., Ltd. and Happyi.

Consequently, HABELYI is best understood as a brand, trademark, and e-commerce product identity rather than a single vertically integrated manufacturer.

The registered U.S. mark is written as HABELYI. The trademark description specifies that the stylized logo incorporates the letters of the name within an oval-like design. 3

This registration serves to distinguish the established HABELYI trademark from similarly named marketplace listings, particularly given the name’s appearance across numerous unrelated product categories online.

Based on its marketplace footprint, HABELYI appears to operate under an online-first, multi-category consumer-goods model characterized by the following elements:

1. Products are sourced or manufactured for relatively broad consumer categories.
2. Items are sold primarily through online marketplaces.
3. The HABELYI or HABELYI MALL name is applied across multiple product types.
4. Products generally compete based on practical functionality and accessible pricing.
5. Individual products may be manufactured by third-party suppliers rather than a single Habelyi factory.

This model is common among marketplace-oriented consumer brands and accounts for the unusually diverse nature of the HABELYI catalog.

Publicly documented information regarding HABELYI is less extensive than that available for major international consumer brands. Third-party marketplace research has described the brand as legitimate, identifying a relatively small number of products with an overall average rating of approximately 4.0/5 based on analyzed Amazon review data.

It should be noted that this figure does not represent an official company-wide customer satisfaction rating but rather reflects the specific products and reviews examined by the third-party source.

A potential source of confusion exists regarding the scope of the HABELYI name. The 2019 U.S. trademark registration specifically covers watches, jewelry-related articles, and key-chain products, whereas modern marketplace listings utilize the HABELYI name across a much wider range of consumer goods.

Therefore, not every product found online bearing the “HABELYI” label can automatically be assumed to be part of the exact same corporate operation without additional documentation linking the seller, manufacturer, and trademark owner.

1. Habelyi Top 3 Products from Headphone Earpads Brand – FindThisBest
2. HABELYI Trademark of WU Min – Registration Number 6079332 – Serial Number 88691923 :: Justia Trademarks
3. Browse Trademarks by Serial Number from 88691900 to 88691999 :: Justia Trademarks
4. November 14, 2019 Trademark Trademarks :: Trademark Resources :: Justia Trademarks
5. Wu Min Trademarks | Page 2 | USPTO Trademark Owner Search