P Philippines Brand Wiki

About Hansung

Hansung (Korean: 한성) is a South Korean food brand best known internationally for its canned luncheon meats, traditional Korean teas, processed foods, and pantry products. In the Philippines, Hansung products are commonly sold through online marketplaces such as Lazada, Shopee, Korean grocery stores, and selected supermarkets. The brand has become popular as a more affordable Korean alternative to brands like Spam, particularly for its luncheon meat. [1]

Overview

  • Brand name: Hansung (한성)

  • Country of origin: South Korea

  • Industry: Food manufacturing

  • Product categories: Luncheon meat, processed meat, Korean teas, pantry products, beverages

  • Availability in the Philippines: Lazada, Shopee, Korean grocery stores, selected supermarkets

  • Primary market: South Korea, with exports to Asia, North America, Europe, and other international markets [2]

Company Background

The Hansung food products found internationally are associated with Hansung Food & Farming Cooperative Corporation, a South Korean food manufacturer headquartered in Goheung County, Jeollanam-do, South Korea.

The company specializes in producing fruit-based Korean teas, processed foods, and export-oriented food products. It operates one of Korea’s largest dedicated liquid tea production facilities, featuring automated production lines, patented processing equipment, cold-storage logistics, and internationally recognized food safety systems. [3]

History

Hansung Food has steadily expanded through product innovation and export growth.

Notable milestones include:

  • 2005 – Patent obtained for a yuzu tea manufacturing process.

  • 2008 – Patent acquired for a fruit processing system.

  • 2009 – Received Korea’s “10 Million Dollar Export Tower” award.

  • 2010 – Won the Agricultural Food Power Brand Gold Award.

  • 2011 – Received the Prime Minister’s Award for agricultural food exports.

  • 2014 – Achieved ISO 9001 and ISO 22000 certifications.

  • Continued expansion into overseas markets with additional food safety certifications and export recognition. [4]

Products

Hansung produces a broad range of food products.

Luncheon Meat

The best-known Hansung product in the Philippines is its canned luncheon meat, often marketed as a Korean-style alternative to Spam.

Characteristics include:

  • Chicken or mixed-meat formulations (depending on product variant)

  • Mild seasoning compared with traditional American luncheon meat

  • Suitable for frying, sandwiches, musubi, fried rice, and Korean recipes

The product is registered with the Philippine FDA through a local importer for legal distribution in the country. [5]

Korean Fruit Teas

Hansung is particularly recognized in Korea for its preserved fruit teas, including:

  • Citron (Yuzu) Tea

  • Lemon Tea

  • Grapefruit Tea

  • Hallabong Tea

  • Ginger Tea

  • Apple Tea

  • Aloe Tea

  • Quince Tea

  • Bellflower Root Tea

  • Passion Fruit Tea

These are typically mixed with hot or cold water to prepare beverages. [6]

Manufacturing

Hansung emphasizes:

  • Automated production facilities

  • Large-scale food processing

  • Patented manufacturing technology

  • Cold-chain storage

  • Quality control throughout production

The company also highlights strict hygiene management and export-oriented manufacturing standards. [7]

Certifications

Hansung Food states that it maintains several internationally recognized certifications, including:

  • HACCP (Hazard Analysis and Critical Control Points)

  • FSSC 22000

  • ISO 22000

  • ISO 9001

  • Halal Certification

  • Kosher Certification

These certifications support exports to a variety of international markets. [8]

International Presence

Hansung exports products to multiple countries and regions, including:

  • Southeast Asia

  • North America

  • Europe

  • Middle East

  • Oceania

Its business focuses on both branded consumer products and OEM/private-label manufacturing for overseas partners. [9]

Presence in the Philippines

Hansung products have become increasingly visible in the Philippine market through:

  • Lazada Philippines

  • Shopee Philippines

  • Korean grocery stores

  • Specialty Asian supermarkets

Among Filipino consumers, Hansung luncheon meat is often discussed as a budget-friendly Korean substitute for Spam. Community feedback commonly describes it as less salty than Spam, though opinions on flavor vary. [10]

Brand Philosophy

Hansung Food promotes a philosophy centered on:

  • Nature-inspired ingredients

  • Traditional Korean flavors

  • Safe food production

  • Continuous quality improvement

  • Customer-focused manufacturing

Its corporate messaging emphasizes delivering “a cup of tea that resembles nature” and preserving the flavors of traditional Korean foods while meeting global quality standards. [11]

Reputation

Hansung is well established within Korea’s processed food and tea industry, particularly in the fruit tea segment. Internationally, the brand has gained recognition through exports and e-commerce, especially in markets with strong interest in Korean foods. In the Philippines, its luncheon meat has developed a niche following among consumers looking for Korean-style canned meat at a lower price point than premium Western brands. [12]

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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