Bragg is an American health and wellness food brand best known for its Organic Apple Cider Vinegar (ACV). Founded in 1912, the company is regarded as one of the pioneers of the natural health food movement in the United States. Over more than a century, Bragg has expanded from a small wellness business into a globally recognized producer of organic condiments, supplements, beverages, and pantry staples. The brand’s philosophy emphasizes whole foods, natural ingredients, and healthy living. [1]

• Founded: 1912
• Founder: Paul Chappius Bragg
• Headquarters: Santa Barbara
• Industry: Food and Beverage / Health & Wellness
• Products: Apple cider vinegar, liquid aminos, nutritional yeast, seasonings, beverages, supplements, dressings, olive oil, and wellness products
• Market: Worldwide
• Ownership: Majority-owned by Swander Pace Capital, with entertainer Katy Perry among the investors. [2]

Bragg was established in 1912 by Paul Chappius Bragg, an early advocate of nutrition, physical fitness, and preventive health. During the early 20th century, he promoted ideas such as natural foods, regular exercise, fasting, and healthy lifestyles—concepts that were considered unconventional at the time. Through public lectures, books, and health stores, Paul Bragg helped popularize wellness long before it became mainstream. [3]

In the 1920s, Bragg published his first health books and expanded his influence through lectures across the United States. The company later introduced natural food products inspired by Paul Bragg’s nutritional philosophy. [4]

During the 1940s and 1960s, Patricia Bragg joined the business and helped transform Bragg into an internationally recognized wellness brand by expanding its product portfolio and educational outreach. After Paul Bragg’s death in 1976, Patricia became CEO and continued leading the company for decades. [5]

In 2019, Bragg partnered with investment firm Swander Pace Capital to accelerate international growth while maintaining its emphasis on natural wellness products. [6]

Bragg’s mission is centered on encouraging healthier lifestyles through:

• Natural and minimally processed foods
• Organic ingredients whenever possible
• Plant-based nutrition
• Sustainable sourcing
• Nutrition education
• Wellness supported by both traditional practices and modern scientific research

The company summarizes its approach with the slogan:

“Guided by Nature. Grounded in Science.” [7]

Bragg manufactures a wide variety of health-focused foods and beverages, including:

Apple Cider Vinegar

The company’s flagship product is Bragg Organic Apple Cider Vinegar, made from organically grown apples through natural fermentation. It is sold unfiltered and contains the naturally occurring “mother,” a mixture of beneficial bacteria and enzymes formed during fermentation. It remains one of the world’s best-known apple cider vinegar products. [8]

Liquid Aminos

Bragg Liquid Aminos is a soy-based seasoning commonly used as an alternative to soy sauce. It contains naturally occurring amino acids and is popular among vegetarian and health-conscious consumers. [9]

Nutritional Yeast

Bragg Nutritional Yeast is a fortified seasoning rich in B vitamins and widely used in vegan cooking for its savory, cheese-like flavor. [10]

Other Products

The company also produces:

• Apple cider vinegar drinks
• Salad dressings
• Olive oil
• Sprinkle seasonings
• Supplements
• Wellness shots
• Beverages
• Coconut aminos
• Herbs and spices
• Health-focused pantry ingredients [11]

Bragg’s packaging is easily recognized by its:

• Bright yellow labels
• Red accents
• Portraits of Paul and Patricia Bragg
• Vintage-style typography

The company markets itself as a heritage wellness brand with more than 100 years of history. [12]

Bragg products are widely associated with natural health. Scientific research supports some potential benefits of apple cider vinegar—such as modest effects on blood sugar management and digestion—but many broader wellness claims commonly associated with vinegar have limited or mixed scientific evidence. Bragg now emphasizes that its products are science-backed while continuing its traditional wellness philosophy. [13]

Bragg states that it is committed to:

• Organic ingredient sourcing
• Responsible manufacturing
• Sustainable agriculture
• Environmental stewardship
• Diverse dietary needs

The company is also certified as a B Corporation, reflecting its stated commitments to social and environmental responsibility. [14]

Today, Bragg products are sold in:

• North America
• Europe
• Asia
• Australia
• Numerous international markets

Its products are available through supermarkets, natural food retailers, pharmacies, and online marketplaces. [15]

Bragg is widely regarded as one of the earliest commercial advocates of natural nutrition in the United States. Although some of Paul Bragg’s personal biographical claims have been questioned by historians, the company remains influential in the wellness industry, particularly through its iconic apple cider vinegar, which has become one of the most recognizable products in the health food market. [16]

1. The Legacy of Paul Bragg – Apple Cider Vinegar & Bragg® Live Food Products
2. Bragg Live Foods | Apple Cider Vinegar, ACV Supplements & Wellness
3. FAQ – Answers to Common Questions and Concerns | Bragg
4. The Mysterious Hippie Food Brand That’s Never Let Me Down
5. The History of Bragg
6. sec.gov
7. About Us – Bragg Arabia
8. Why Bragg – Bragg Companies
9. Bragg Companies – Built to Last.
10. Our Story
11. About Us – Promise & Values – Bragg
12. Bragg Live Foods | Apple Cider Vinegar, ACV Supplements & Wellness
13. Rumor vs Raw Truth