Happy Skin was launched in October 2013 by entrepreneur and beauty editor Rissa Mananquil Trillo together with her business partners under Allure Asia Inc. The brand entered the Philippine cosmetics market with the goal of bridging the gap between makeup and skincare, emphasizing nourishing formulas rather than traditional color cosmetics alone. [1]

From its launch, Happy Skin differentiated itself through products enriched with skincare ingredients such as hyaluronic acid, peptides, vitamins, botanical extracts, and moisturizing oils. Its early lip products and complexion makeup quickly gained popularity, helping establish the brand as one of the country’s fastest-growing local cosmetics companies. [1]

In 2021, co-founder Rissa Mananquil Trillo announced her departure from the company after eight years of helping build the brand. The company has continued operating and expanding its product offerings since then. [2]

Happy Skin’s brand philosophy centers on the idea that makeup should improve the appearance of the skin while also helping care for it. Its products are formulated to combine cosmetic performance with skincare benefits, making them suitable for everyday use. The company emphasizes:

• Skin-caring makeup

• Cruelty-free formulations

• Inclusive beauty for different skin tones

• Products inspired by Asian beauty innovation

• Comfortable, easy-to-use formulas for daily wear [1]

Happy Skin offers a wide range of cosmetics and skincare products, including:

Makeup

• Lipsticks

• Lip tints

• Lip oils

• Foundations

• Skin tints

• Concealers

• Cushions

• Powders

• Blushes

• Bronzers

• Highlighters

• Eyeshadow palettes

• Eyeliners

• Mascaras

• Brow products

Skincare

• Cleansers

• Moisturizers

• Serums

• Sunscreens

• Facial mists

• Treatment creams

Many formulas incorporate skincare ingredients such as:

• Hyaluronic acid

• Niacinamide (Vitamin B3)

• Vitamin C

• Peptides

• Ceramides

• Botanical extracts

• Antioxidants [1]

Although Happy Skin is a Filipino brand, many of its products are manufactured in South Korea, Japan, and Taiwan, which the company refers to as the “beauty capitals of the world.” The brand collaborates with manufacturers in these countries to develop its formulations. [1]

According to the company:

• Products are cruelty-free

• Most products are vegan

• Cosmetic products are FDA-notified in the Philippines

• SPF claims are supported by laboratory testing conducted by partner manufacturers

• Products are formulated for various skin types, including sensitive skin [1]

Happy Skin is widely recognized as one of the leading local beauty brands in the Philippines. It competes with both international cosmetics companies and other Filipino brands, particularly in the premium mass-market segment. The brand has built a strong presence through:

• Department stores

• Beauty specialty retailers

• Brand boutiques

• E-commerce platforms

• Social media marketing

• Collaborations with celebrities and influencers [1]

Happy Skin is known for:

• Makeup infused with skincare ingredients

• Lightweight formulas designed for humid climates

• Natural, everyday makeup looks

• Modern, minimalist packaging

• Frequent limited-edition collaborations

• Products developed with Asian skin types in mind [1]

The HAPPY SKIN trademark is registered by Allure Asia Inc., a Philippine company based in Quezon City. Trademark filings date back to 2013, shortly before the brand’s commercial launch. [3]

• Philippine cosmetics industry

• Filipino beauty brands

• K-beauty

• J-beauty

• Official Happy Skin website

• Happy Skin FAQs

1. About us – Happy Skin

2. Manila Bulletin – Rissa Mananquil Trillo, who built the brand from scratch, leaves Happy Skin

3. Intellectual Property Center, 28 Upper McKinley Rd.