History

The history of HAVAASIA is closely linked to Prosperity Hardware, a family-owned business that began operations in the Philippines in 1969. According to company records, its first showroom and office were located in the Santa Cruz district of Manila, focusing on the wholesale and importation of hardware products.

The business eventually evolved into SCT Prosperity Hardware Inc., which was formally incorporated in December 2014. HAVAASIA subsequently became the primary consumer-facing brand associated with the corporation. Records from the Intellectual Property Office of the Philippines (IPOPHIL) confirm that the HAVAASIA trademark was recorded under SCT Prosperity Hardware Inc. following a 2018 recordal. 2

Consequently, 1969 and 2014 represent distinct milestones: 1969 marks the founding of the original hardware business, whereas 2014 refers to the incorporation of the current operating entity. 3

HAVAASIA maintains an extensive product catalogue. The official listing currently includes more than 2,000 individual items spanning numerous home-improvement categories. 4

Major product lines include:

Furniture fixtures and hardware

Furniture hardware constitutes one of HAVAASIA’s core offerings. This category encompasses: 5

• Hinges
• Drawer guides
• Cabinet fittings
• Brackets
• Catches
• Door closers
• Door stoppers
• Hooks
• Shelf supports
• Furniture hardware
• Screws and fasteners
• Cabinet hardware
• House numbers and letters
• Rubber footings
• Glass holders

Locks and security hardware

The brand supplies security hardware for doors, cabinets, and general household use, including: 6

• Door locks
• Door knobs
• Deadbolts
• Padlocks
• Barrel bolts
• Door guards
• Drawer locks
• Glass locks
• Hasps
• Mailbox locks
• Flash bolts
• Locksets

Plumbing and bathroom accessories

Bathroom and plumbing supplies form a significant portion of the HAVAASIA range. Catalogued items include: 7

• Faucets
• Bidets
• Showers
• Angle valves
• Floor drains
• Strainers
• Shower caddies
• Towel racks
• Towel bars
• Towel hooks
• Soap dishes
• Soap baskets
• Shampoo holders
• Tissue holders
• Grab bars
• Glass shelves
• Bathroom storage

The brand also retails stainless-steel bathroom products, specifically SUS304/304 stainless-steel grab bars, towel racks, and other accessories. 8

Cabinet pulls and knobs

HAVAASIA offers a substantial selection of decorative and functional cabinet hardware. These include pulls and knobs available in various designs, sizes, and finishes such as black, gold, satin, and stainless steel. 9 This category positions the brand as a supplier of interior detailing and furniture hardware rather than solely traditional construction materials.

Sinks and kitchen hardware

Kitchen-related products in the HAVAASIA line include stainless-steel sinks and kitchen faucets. The online catalogue categorises these under both sink and kitchen stainless sink classifications. 10

Vanity cabinets and mirrors

Storage and vanity solutions for bathrooms include: 11

• Vanity cabinets
• Medicine cabinets
• Mirror cabinets
• Bathroom mirrors
• Storage cabinets

Marketplace listings feature stainless-steel and glass medicine cabinets alongside ceramic and aluminium vanity cabinets. 12

Bedding accessories

Although less conventional for a hardware brand, bedding forms a notable part of the HAVAASIA portfolio. The official catalogue lists: 13

• Bed sheets
• Pillowcases
• Pillows
• Mattress protectors

HAVAASIA operates primarily as a hardware and home-improvement product supplier and brand rather than a specialist manufacturer of a single product category.

Its commercial strategy centres on providing a wide assortment of products at accessible price points. The company describes its value proposition as delivering “affordable home and office hardware solutions”, emphasising that quality hardware need not be prohibitively expensive. 14

This results in a broad market positioning defined as:

Affordable, practical hardware and home-improvement products for everyday residential and commercial use.

A key strength of HAVAASIA is its established distribution network within the Philippines.

The company states that its products are available through more than 250 retailer and outlet partners nationwide. Listed retail partners have included major Philippine home-improvement and hardware retailers such as ACE Hardware, ACE Express, Handyman, True Value, Wilcon Depot, AllHome, Builders Warehouse, Robinsons Builders, CW Home Depot, and various other outlets. 15

This creates a distribution model combining:

Brand → distributor/company → hardware & home-improvement retailers → consumers

alongside a growing direct-to-consumer online component.

HAVAASIA manages its own digital product catalogue via its official website. The platform details product categories, specifications, and pricing, while also directing users to the brand’s presence on major Philippine e-commerce platforms. 16

The company maintains an official HavaAsia Online Store on Shopee, featuring bathroom accessories, faucets, sinks, vanity cabinets, medicine cabinets, towel racks, locks, and other home-improvement items. 17

This online marketplace presence serves consumers seeking to purchase individual hardware items without engaging traditional bulk distributors.

The market positioning of HAVAASIA is characterised by four primary attributes:

Affordability

The company explicitly frames its identity around affordable hardware and home solutions. Corporate messaging stresses that customers should have access to quality products without excessive cost. 18

Breadth of selection

Rather than specialising exclusively in one hardware type, HAVAASIA maintains a comprehensive assortment ranging from small screws and cabinet knobs to bathroom fixtures, sinks, vanity cabinets, and storage products. Corporate profiles describe the business as selling over 6,000 products, with the current website displaying thousands of active listings. 19

Practical home improvement

The majority of HAVAASIA products are functional rather than purely decorative. Items such as door hardware, hinges, locks, faucets, towel racks, cabinet fittings, and bathroom accessories are designed to address everyday household and construction requirements. 20

Accessibility

Availability across physical retailers and online marketplaces ensures the brand remains accessible to both professional tradespeople and ordinary consumers undertaking repairs, renovations, or improvements. 21

The operating company behind the brand is SCT Prosperity Hardware Inc., a privately owned Philippine enterprise. The organisation identifies as a family business, stating that its corporate culture is deeply connected to concepts of family and home. 22

Corporate profiles place the company within the consumer-goods sector. LinkedIn data indicates a workforce of 201–500 employees, while the company website has separately stated it employs more than 300 people. 23

The intellectual property history of HAVAASIA reveals changes in ownership over time.

An IPOPHIL publication records a HAVAASIA trademark application filed on 23 October 2012. The original applicant listed was Best Quality Metal Industries, Inc., covering goods such as door locks, hinges, drawer locks, hooks, screws, bolts, cabinet handles, knobs, faucets, shower enclosures, bidets, mirrors, and vanity cabinets. 24

A subsequent IPOPHIL recordal published in 2018 shows the HAVAASIA mark associated with SCT Prosperity Hardware Inc. 25

Additionally, a newer IPOPHIL filing for HAVA ASIA by SCT Prosperity Hardware Inc. was submitted in December 2022, covering a broad selection of hardware-related goods. 26

Historically, the HAVAASIA name predates the current SCT Prosperity Hardware corporate structure and has undergone changes in trademark ownership and recordal.

HAVAASIA operates within the highly competitive Philippine home-improvement sector. Its competitive landscape includes:

• Traditional independent hardware stores
• Large hardware chains
• Home-improvement retailers
• Furniture and cabinetry suppliers
• Plumbing and bathroom specialists
• E-commerce sellers
• International hardware brands

Rather than competing solely as a premium specialist, HAVAASIA targets the mass and mid-market home-improvement segment, prioritising assortment, functionality, availability, and affordability.

Based on its product portfolio and distribution strategy, HAVAASIA functions as a general-purpose home hardware brand.

Its most recognisable product areas follow this progression:

Cabinet hardware → locks → hinges → bathroom accessories → faucets → plumbing → sinks → vanity/mirror products → furniture fittings → household hardware

This makes the brand particularly relevant to:

• Homeowners
• DIY users
• Contractors
• Carpenters
• Cabinet makers
• Interior designers
• Property developers
• Hardware retailers
• Renovation projects
• Office and commercial spaces

Corporate messaging links the HAVAASIA business to the concept of home and family. The company asserts that family is the foundation of a good home, presenting its hardware products as essential components in creating functional and comfortable living spaces.

This philosophy is reflected in the combination of utilitarian hardware with interior-focused products such as bathroom accessories, vanity cabinets, mirrors, cabinet handles, and bedding.

HAVAASIA is a Philippine-origin home hardware and improvement brand with roots dating back to 1969. Operating under SCT Prosperity Hardware Inc., it has transitioned from a traditional wholesale and import business into a comprehensive consumer-facing brand.

Its defining characteristic is range; instead of concentrating on a single specialty, HAVAASIA covers many of the smaller and medium-sized components required to build, furnish, repair, or upgrade a home or office.

The brand’s overall proposition can be summarised as:

A Philippine home-improvement brand offering a broad range of affordable hardware, fixtures, bathroom products, furniture fittings and household accessories through nationwide retail and online distribution.

As of 2026, its official catalogue demonstrates a particularly extensive assortment, while the stated retail network of more than 250 outlets provides substantial physical distribution across the Philippine market.

1. About – HavaAsia – Affordable home and office hardware solutions.
2. Microsoft Word – as of Aug 2018
3. Products – HavaAsia – Affordable home and office hardware solutions.
4. Furniture Fixtures – HavaAsia – Affordable home and office hardware solutions.
5. Bath Accessories | HavaAsia – Affordable home and office hardware solutions.
6. Pulls and Knobs | HavaAsia – Affordable home and office hardware solutions.
7. Drawer and Cabinet door handle – HavaAsia – Affordable home and office hardware solutions.
8. Home – HavaAsia – Affordable home and office hardware solutions.
9. SCT Prosperity Hardware Inc. | LinkedIn
10. Intellectual Property Center, 28 Upper McKinley Rd.
11. Terms and Conditions – HavaAsia – Affordable home and office hardware solutions.
12. Contact | HavaAsia – Affordable home and office hardware solutions.
13. 2032 – HavaAsia – Affordable home and office hardware solutions.
14. Plumbing and Bath Accessories | HavaAsia – Affordable home and office hardware solutions.
15. Bath Accessories | HavaAsia – Affordable home and office hardware solutions.
16. 2970 – HavaAsia – Affordable home and office hardware solutions.
17. Track My Order | HavaAsia – Affordable home and office hardware solutions.
18. Towel Bar – HavaAsia – Affordable home and office hardware solutions.
19. Furniture Fixtures and Locks – HavaAsia – Affordable home and office hardware solutions.
20. Cabinet Pull/Knob Handle – HavaAsia – Affordable home and office hardware solutions.
21. HavaAsia | 0917 811 6137 | Maynila
22. Havaasia | (02) 8706 4663 | Pasig City
23. SCT Prosperity Hardware Inc. (HAVA Asia) | (02) 7577 7711 | Pasig City
24. SCT Prosperity Hardware Inc. | LinkedIn
25. SCT PROSPERITY HARDWARE INC. – Profile, contacts and insights | The Grid
26. Driving directions to SCT Prosperity Hardware Inc. (HAVA Asia), F. Ortigas Jr. Rd, Pasig – Waze