About Hegen
History
Hegen was incorporated in Singapore in 2014 and officially launched its first products in 2015. The company was founded by Yvon Bock, a mother of four who breastfed her children for nearly a decade. Drawing from her own experiences balancing motherhood and work, Bock sought to redesign conventional baby feeding systems to make expressing, storing, and feeding breast milk more convenient and intuitive. [2]
Before the commercial launch, Hegen reportedly went through years of research and development, producing hundreds of prototypes before finalizing its signature bottle design and patented closure system. The company’s innovations quickly gained recognition among parents seeking practical, aesthetically designed feeding products. [3]
Name and Philosophy
The name Hegen is derived from the German phrase “hegen und pflegen,” meaning “to cherish and nurture with care.” The brand uses this concept as the foundation of its mission to support mothers, nurture children, and celebrate new life. [4]
Its design philosophy centers on three principles:
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Simplicity
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Practicality
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Innovation
The company emphasizes that every product should save parents time while improving the breastfeeding experience and encouraging stronger parent-child bonding. [4]
Products
Hegen develops a comprehensive ecosystem of maternal and infant feeding products, including:
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Baby feeding bottles
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Breast milk storage containers
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Manual and wearable breast pumps
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Bottle teats and feeding accessories
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Milk storage lids and adapters
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Sterilization and cleaning accessories
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Drinking cups and toddler accessories
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Feeding gift sets
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Lactation and breastfeeding support products
Rather than designing standalone products, Hegen focuses on creating an integrated feeding system in which containers can transition between expressing, storing, warming, and feeding without unnecessary transfers. [5]
Signature Innovation
Hegen is particularly known for its patented Press-to-Close, Twist-to-Open (PCTO™) closure system.
Unlike traditional baby bottles that require screw-thread caps, Hegen bottles use a one-handed push-and-twist mechanism designed to:
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reduce spills
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improve sealing
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simplify bottle assembly
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make feeding easier while holding a baby
Another distinctive feature is the brand’s Sqround® bottle design—a combination of square and round shapes that improves grip, stacking, and storage efficiency while maintaining ergonomic comfort. [6]
Materials
Hegen products are manufactured using premium materials such as:
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PPSU (Polyphenylsulfone)
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Medical-grade silicone
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BPA-free plastics
PPSU is widely recognized for:
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high heat resistance
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durability
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repeated sterilization capability
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resistance to impact and discoloration
The company promotes reusable, modular products intended to extend product life beyond infancy. [7]
Sustainability
Sustainability is an important aspect of Hegen’s product strategy. Instead of encouraging replacement as children grow, many Hegen containers are designed to be repurposed into:
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snack containers
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drinking cups
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food storage containers
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toddler feeding accessories
This modular approach aims to reduce waste by extending the usable lifespan of each product. [8]
Lactation Support
Beyond manufacturing products, Hegen has expanded into maternal education and breastfeeding support.
The company operates Flegen (formerly the Hegen Lactation Centre), which offers:
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professional lactation consultations
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breastfeeding education
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prenatal classes
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postnatal support
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parental workshops
These services reflect the company’s broader mission of supporting families beyond product sales. [9]
Global Presence
Since its launch, Hegen has expanded internationally and is available across Asia, the Middle East, Europe, North America, and Oceania. According to the company, its products are sold in 26 international markets, including:
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Singapore
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Malaysia
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Indonesia
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Philippines
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Thailand
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Japan
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South Korea
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China
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Australia
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Canada
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United States
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United Arab Emirates
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Saudi Arabia
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Qatar
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Netherlands
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Belgium
among others. [10]
Recognition
Hegen has received numerous design and business accolades for its innovation in baby feeding products. Highlights include:
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Recognition as one of Singapore’s fastest-growing companies.
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Multiple international design awards, including recent iF Design Award recognition for its wearable breast pump.
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Recognition by the company as the world’s best-selling PPSU feeding bottle brand. [11]
Corporate Social Responsibility
Hegen operates the Hegen Foundation, focusing on three primary areas:
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Accessible education
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Supporting children
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Empowering women
The company also partners with educational institutions and community organizations, providing scholarships, bursaries, volunteer initiatives, and maternal health programs. In Singapore, Hegen has been recognized as a Champion of Good for its social impact initiatives. [12]
Mission
Hegen’s mission is to improve and simplify the breastfeeding journey by combining thoughtful design, functional innovation, and community support. The company aims to empower mothers through products and services that make expressing, storing, and feeding breast milk more convenient while promoting breastfeeding as a positive and sustainable choice for families. [13]
