Herah was launched in 2021 as a homegrown Filipino brand under Brand Collective Inc. The company was founded after identifying a gap in the local market for comfortable, well-fitting innerwear designed specifically for Filipina body types rather than relying solely on imported sizing standards. According to company statements, CEO Ryan Uy was inspired to develop the brand after observing the sizing and comfort challenges experienced by his sisters and many Filipino women. Since its launch, Herah has expanded rapidly through e-commerce platforms and its own online store. [2]

The name “Herah” is derived from the word “hurrah,” replacing the first part with “her.” The company describes the name as a celebration of women. According to the brand: “To say Herah is to celebrate the beauty, strength and diversity of women.” This reflects the company’s emphasis on women’s empowerment, inclusivity, and self-confidence. [1]

Herah’s mission is to create innerwear that helps women feel comfortable and confident regardless of body type, skin tone, or background. The brand emphasizes:

• Body positivity

• Inclusive sizing

• Everyday comfort

• Seamless construction

• High-quality materials

• Confidence through fit rather than unrealistic beauty standards

Herah states that its collections are designed for “every body” and aim to celebrate diversity rather than conform to traditional fashion ideals. [1]

Herah offers a wide range of women’s essentials, including:

Bras

• Wireless bras

• Seamless bras

• Front-closure bras

• Nursing bras

• Bandeau bras

• Vest bras

• T-shirt bras

Panties

• Hipsters

• High-waist panties

• Thongs

• Boyleg styles

• Bikini cuts

Shapewear

• Compression underwear

• High-waist shaping garments

• Cycling shorts

Accessories

• Silicone nipple covers

• Bra extenders

Apparel

• Seamless T-shirts

• Cotton T-shirts

• Casual basics

• Socks

Many products are available in multiple colors and extended size ranges. [1]

Herah emphasizes:

• Seamless construction to minimize visible lines under clothing.

• Soft microfiber fabrics intended for all-day comfort.

• A “Second Skin” fabric concept designed to provide a smooth, lightweight feel.

• Functional everyday essentials rather than fashion-oriented lingerie.

The company highlights durability, breathability, and practicality as key aspects of its product design. [1]

Herah identifies several core values:

• Inclusivity

• Diversity

• Women’s empowerment

• Comfort

• Quality craftsmanship

• Self-confidence

• Community building

The company describes itself as more than an innerwear brand, aiming to foster a community that embraces self-love and body positivity. [1]

Since its launch, Herah has experienced significant growth in the Philippine e-commerce market. According to published reports, the brand achieved 167% growth during 2025 and received the Shopee Partner of the Year for Fashion award at the Shopee Brands Summit, recognizing its performance and contribution within the platform’s fashion category. [2]

Herah primarily sells through its official website, major Philippine e-commerce marketplaces, and online retail channels. The company focuses heavily on direct-to-consumer online sales. [1]

Herah operates under Brand Collective Inc., which is based in Taguig City, Metro Manila, Philippines. [3]

Herah has been recognized for:

• Rapid growth in the Philippine fashion e-commerce sector

• Body-positive marketing

• Inclusive sizing

• Seamless innerwear designed for Filipina consumers

• Shopee’s Partner of the Year for Fashion award in 2026, reflecting its marketplace performance [2]

1. Herah

2. FIT FOR EVERY FILIPINA | Homegrown innerwear brand Herah reaches new heights with Shopee | BusinessMirror

3. Herah | Brand Collective Inc