hoco. was founded in 2009 in Shenzhen, Guangdong, China, a major global hub for electronics manufacturing. The company initially focused on premium mobile phone accessories, including protective cases and charging cables. Over time, it broadened its portfolio from basic accessories into a comprehensive lifestyle electronics brand. According to the company, its strategy shifted towards a multi-brand, multi-category business model, enabling it to compete across several consumer electronics segments while serving both retail and OEM/ODM customers worldwide.2

Development timeline

• 2009 – hoco. brand officially established.
• 2010–2012 – Rapid brand recognition and sales growth.
• 2013–2014 – Brand redesign featuring colourful packaging and expansion into additional product categories.
• 2015–2017 – Transformation from a traditional accessories manufacturer into a full-category retail brand.
• 2018–Present – International expansion, development of multiple product lines, and presence in over 150 countries and regions.3

• Company name: Shenzhen Hoco Technology Development Co., Ltd.
• Founded: 2009
• Headquarters: Longhua District, Shenzhen, Guangdong, China
• Industry: Consumer Electronics
• Products: Mobile accessories, charging devices, audio equipment, smart devices, automotive accessories
• Business model: Manufacturing, branding, wholesale distribution, OEM/ODM services4

The company operates modern office facilities and warehouse logistics centres in Shenzhen and Guangzhou. It develops over 1,500 new SKUs annually and works with distributors, retailers, and regional partners worldwide.

hoco. manufactures a broad range of digital accessories and consumer electronics.

Charging

• USB charging cables
• Fast wall chargers
• GaN chargers
• Wireless chargers
• Power banks
• Car chargers
• Charging docks

Audio

• True Wireless Stereo (TWS) earbuds
• Bluetooth headphones
• Wired earphones
• Portable Bluetooth speakers
• Karaoke microphones

Mobile Accessories

• Phone cases
• Screen protectors
• Camera lens protectors
• Phone holders
• Selfie sticks
• Tablet accessories

Computer Accessories

• USB hubs
• Adapters
• Keyboards
• Mice
• Laptop accessories

Car Accessories

• Phone mounts
• Bluetooth receivers
• Dashboard accessories
• Car charging solutions

Smart Devices

• Smart watches
• Smart trackers
• Smart home accessories
• Creator and photography accessories

hoco. operates several brands under its corporate structure:

• hoco. – Main consumer electronics and accessories brand.
• hoco. Selected – Premium product line emphasising upgraded design and materials.
• BOROFONE – Sister brand focused on value-oriented digital accessories.5

The company describes its design language as simple, colourful, modern, functional, and youth-oriented. hoco. emphasises balancing aesthetics with practicality while keeping products affordable for everyday consumers.

Mission

“Create more value for everyone.”

Vision

To provide consumers around the world with high-quality, practical technology accessories that combine good design, functionality, and affordability.6

hoco. products are distributed across Southeast Asia, the Middle East, Europe, Africa, South America, and North America. The company states that its products are available in more than 150 countries and regions, supported by distributors, retailers, and online marketplaces.

In addition to selling products under its own brands, hoco. offers OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services. These services allow distributors and businesses to customise products with their own branding, packaging, and specifications.7

hoco. competes in the mid-range consumer electronics accessories market. It is recognised for offering wide product variety, competitive pricing, frequent product releases, modern industrial design, and extensive global distribution. Its products are commonly sold through electronics retailers, mobile phone accessory stores, online marketplaces, and authorised distributors.

Like many global accessories brands, hoco. operates in a highly competitive market with rivals including major smartphone accessory manufacturers and regional brands. Product quality may vary across different models and price ranges, and the company also faces challenges from counterfeit products sold through unauthorised channels. Buyers are generally encouraged to purchase from authorised distributors to ensure authenticity.

1. About – HOCO | The Premium Lifestyle Accessories
2. HOCO – The Premium Lifestyle Accessories
3. Contact us – HOCO | The Premium Lifestyle Accessories
4. HOCO Official | About Us – Smart Tech Accessories Brand – Hoco Official
5. Contact information – Hoco Official
6. 浩酷hoco品牌页面 – HOCO | The Premium Lifestyle Accessories
7. About HOCO – Official site representative office in Great Britain