Human Nature was officially launched in November 2008 after extensive research into natural formulations. The founders envisioned a company that would promote Philippine agriculture by sourcing ingredients such as coconut oil, citronella, lemongrass, and other locally grown botanicals directly from farming communities. The company also aimed to provide sustainable livelihoods by purchasing raw materials at above-market prices and investing in farmer training and equipment. [1]

As the brand expanded, it introduced a wide range of products across skincare, haircare, cosmetics, wellness, baby care, and household cleaning. Human Nature later established its own manufacturing facility in Canlubang, Laguna, enabling greater control over product quality and production standards. [1]

Human Nature operates on three guiding principles:

• Pro-Philippines – Supporting local industries, Filipino talent, and locally sourced ingredients.

• Pro-Poor – Creating sustainable livelihoods for marginalized communities through fair trade and employment.

• Pro-Environment – Developing products that minimize environmental impact through natural ingredients and responsible manufacturing. [1]

Rather than focusing solely on commercial success, the company identifies itself as a social enterprise, integrating social and environmental goals into its business model. [1]

Human Nature offers an extensive range of products, including:

• Facial skincare

• Body care

• Hair care

• Cosmetics and makeup

• Oral care

• Baby and children’s care

• Men’s grooming

• Feminine care

• Wellness products

• Home care and household cleaners

• Natural insect repellents

• Sun care products [1]

Most Human Nature products are formulated with at least 95% natural ingredients, and the company states that they avoid many commonly criticized chemicals such as parabens, phthalates, mineral oil, silicones, and other ingredients that may raise health or environmental concerns, depending on the product category. [1]

Human Nature manufactures its products in the Philippines using formulations developed by Filipino scientists through its Natural Care Labs. The company states that every product undergoes laboratory testing, stability testing, safety assessments, and consumer testing before release. Selected products also undergo independent clinical evaluations, such as hypoallergenic and SPF testing. [1]

Its manufacturing plant in Laguna follows strict quality standards, including microbial testing standards that the company says are significantly more stringent than the minimum cosmetic industry requirements. [1]

Environmental responsibility is a major component of Human Nature’s business model. Its sustainability initiatives include:

• Using renewable and plant-based ingredients where feasible

• Offering refill packs to reduce plastic waste

• Developing biodegradable and eco-conscious formulations

• Promoting responsible sourcing from local communities

• Supporting sustainable agriculture and biodiversity [1]

Human Nature works closely with communities associated with Gawad Kalinga, providing employment opportunities and supporting community development. The company employs residents from low-income communities across manufacturing, logistics, retail, administration, and other business functions.

Beyond employment, the company has invested in livelihood programs, farming support, and entrepreneurship initiatives intended to help reduce poverty through long-term economic opportunities rather than one-time assistance. [1]

Human Nature has received several notable recognitions, including:

• PETA Cruelty-Free Certification (2011), becoming the first Philippine cosmetics brand to receive the certification.

• Ernst & Young Social Entrepreneur of the Year (2011) for its founders.

• Recognition by the Schwab Foundation at the World Economic Forum for its social enterprise work.

• Membership in the Natural Products Association (NPA) in 2015.

• Sustainability Pioneer Award (2016) from Ecovia Intelligence (Organic Monitor), making it the first Asian beauty brand to receive the distinction. [1]

Human Nature positions itself as a homegrown Filipino brand that combines natural ingredients, scientific innovation, and social entrepreneurship. Its branding emphasizes:

• Genuine natural products

• Philippine-made quality

• Ethical sourcing

• Cruelty-free practices

• Environmental stewardship

• Community empowerment [1]

Since its founding, Human Nature has expanded through:

• Company-owned retail stores

• Independent dealers and social entrepreneurs

• Supermarkets and pharmacies

• E-commerce platforms

• Its official online store

Today, it is regarded as one of the Philippines’ leading natural personal care brands, offering hundreds of products across beauty, wellness, and household categories. [1]

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