The Philippine corporate directory Companies House lists the company as a Philippine stock corporation established in 2013 under SEC registration CS201303486. 2

Founding — 2013

Innomoto states that it was founded on March 3, 2013. Its origins were closely connected with the rapid growth of motorcycle ownership in the Philippines. The company describes motorcycles as an increasingly economical and efficient form of transportation, creating corresponding demand for replacement parts and maintenance products. 1

The company’s original focus was largely on serving motorcycle-parts retailers and shop owners. Rather than positioning itself simply as a motorcycle repair shop, Innomoto developed as a supplier from which other businesses could replenish their inventories.

Expansion — 2017

In 2017, Innomoto moved to a larger location at 1344 Filmore Street, Barangay Palanan, Makati. The company describes the new facility as a “grocery” concept for motorcycle parts, allowing customers to browse and select products from a broad range of inventory. 1

This concept became an important part of Innomoto’s identity: instead of requiring customers to search through multiple suppliers for different motorcycle components, the company sought to provide a one-stop shop.

Its inventory has included parts sourced from Japan, Taiwan, Thailand and China, covering motorcycles from manufacturers and brands such as Honda, Kawasaki, Yamaha, Suzuki, SYM, Motorstar, Rusi, Racal and Sinski. 1

Online retail — 2018

In 2018, Innomoto expanded from its traditional wholesale business into online retail. The company says this was intended to make motorcycle parts accessible not only to shop owners but also to individual riders and end users. 1

This represented a shift from a predominantly B2B supplier toward a combined B2B/B2C business model.

Innomoto’s business can broadly be divided into two areas:

Wholesale

Wholesale distribution remains one of the company’s core activities. Innomoto specifically describes its mission as making it easier for motorcycle-shop owners to order and replenish inventory. 1

The company has historically offered wholesale discounts and minimum-order arrangements, with older published price-list documentation showing how its wholesale operation was structured. 1

This makes Innomoto particularly relevant to:

• Motorcycle-parts retailers
• Motorcycle repair shops
• Motorcycle accessory shops
• Small entrepreneurs entering the motorcycle-parts business
• Regional resellers and distributors

Retail

The company also sells directly to individual consumers. Its retail operation is designed around convenience, competitive pricing and online ordering. Innomoto’s website presents retail and wholesale as separate purchasing channels. 1

Its marketplace presence further extends its reach beyond its physical Makati location.

Innomoto has a broad product portfolio rather than concentrating on a single motorcycle component.

Its offerings include categories such as:

• Motorcycle engine and maintenance parts
• Spark plugs
• Chains and drivetrain components
• Electrical components
• Motorcycle lighting
• Batteries
• Lubricants and oils
• Brake-related components
• Motorcycle cables and controls
• Tires and related products
• Motorcycle accessories
• Phone holders
• Luggage and storage accessories
• Riding equipment
• Rain gear
• Motorcycle bags

The company’s 2025 Philippine trademark application provides an especially broad picture of the product categories associated with the Innomoto name. It identifies motorcycle accessories such as gloves, balaclavas, auxiliary lights, phone holders, raincoats, crash guards, luggage/top boxes, bottle holders and camera holders, as well as motorcycle structural parts, brakes, handlebars, chains, pedals, tires and gear-shift levers. 3

A significant part of Innomoto’s positioning is its emphasis on genuine and established motorcycle-part brands.

It specifically highlights relationships involving brands such as NGK, D.I.D, ENEOS, and Poweroad. 1

The company has also been listed as a dealer by motorcycle-industry brands. For example, RCB Philippines identifies Innomoto Cycleparts as a dealer in Makati, while APC Tires lists Innomoto among its Metro Manila dealers.

This suggests that Innomoto functions not merely as a generic reseller but as part of the broader authorized/dealer distribution ecosystem for motorcycle products in the Philippines.

One of Innomoto’s more distinctive characteristics is its grocery-store approach to motorcycle parts.

The company describes itself as the Philippines’ first motorcycle-parts “Grocery” store, with products displayed so that customers can browse them much like products in a conventional retail supermarket. Its website says the concept was designed to improve convenience and simplify the purchasing process. 1

The physical store has been described as featuring:

• Clearly displayed products
• Air conditioning
• Parking
• Checkout counters
• Security
• Customer-service personnel

The concept effectively bridges the gap between a traditional wholesale warehouse and a modern retail store. 1

Innomoto serves several overlapping customer groups.

Business customers are an important part of its identity. These include motorcycle shops, parts dealers and entrepreneurs who purchase inventory for resale.

Individual motorcycle owners are another major customer segment, particularly since the company’s expansion into online retail.

Motorcycle enthusiasts and riders also form part of its community. Innomoto has promoted motorcycle-related events and pre-Holy Week activities involving free checkups and installation services. 1

The company has positioned customer service as one of its principal competitive advantages, alongside convenience, value and product quality. 1

One example is its annual pre-Holy Week sale and motorcycle check-up/installation activity, conducted in partnership with brands including NGK Spark Plugs, ENEOS Oils and Poweroad Batteries. The initiative is aimed at riders preparing for long-distance trips during the Holy Week period. 1

The company refers to these efforts under the #innomotocares identity. 1

Innomoto’s principal location is:

1344 Filmore Street, Barangay Palanan, Makati City, Metro Manila, Philippines. 1

The location is in the Makati area near the Cash & Carry complex. Historical company material also identifies the location as the company’s Makati sales office and showroom. 1

The company’s published contact information includes landline numbers and mobile numbers for customer and wholesale inquiries. 1

Innomoto has developed an omnichannel sales model consisting of its physical showroom, corporate website and online marketplaces.

Its official website provides separate retail and wholesale purchasing routes and publishes product information and pricing resources. 1

The name Innomoto combines the company’s “innovation” positioning with the motorcycle industry. Its website repeatedly emphasizes innovation, convenience, value, service and quality as the main pillars of its business. 1

Its stated positioning can therefore be summarized as:

A one-stop Philippine supplier and retailer specializing in motorcycle parts and accessories, with an emphasis on product authenticity, broad selection, competitive pricing and convenient purchasing.

The company also uses the positioning “#1 supplier of motorcycle parts in the Philippines” on its own website. This should be understood as a company self-description/marketing claim, rather than an independently verified industry ranking. 1

In January 2025, Innomoto Cycleparts Inc. filed a Philippine trademark application for “INNOMOTO CYCLEPARTS INC.” The Philippine Intellectual Property Office publication identifies the applicant as INNOMOTO CYCLEPARTS, INC., with an address at 1344 Filmore Street, Barangay Palanan, Makati City. 3

The published application covers a broad range of motorcycle accessories and motorcycle/vehicle parts, reinforcing the breadth of the company’s commercial identity. 3

Innomoto occupies an interesting position in the Philippine motorcycle aftermarket.

Rather than being primarily a motorcycle manufacturer, it operates downstream from motorcycle manufacturers, supplying the parts, accessories and consumables needed to maintain, repair, customize and operate motorcycles.

Its role can therefore be visualized as:

International parts manufacturers → Innomoto → motorcycle shops/resellers → riders and motorcycle owners

At the same time, its retail and e-commerce operations allow the company to bypass some of that traditional distribution chain:

Parts manufacturers/brands → Innomoto → individual consumer

This hybrid distribution model is one of the company’s defining characteristics.

Innomoto’s development reflects several broader trends in the Philippine motorcycle market:

1. Growth of motorcycle transportation — motorcycles have become an important form of affordable transportation in the Philippines.
2. Expansion of the aftermarket — a growing motorcycle population creates continuing demand for replacement parts and consumables.
3. Professionalization of parts distribution — suppliers increasingly offer organized inventories rather than functioning solely as traditional parts warehouses.
4. Growth of e-commerce — motorcycle owners can increasingly purchase parts directly online.
   5.
5. Growth of motorcycle accessories — the market extends beyond mechanical replacement parts into riding gear, electronics, luggage, lighting and other accessories.

Innomoto’s history—from a 2013 wholesale-oriented operation to a combined wholesale, retail and online motorcycle-parts business—fits closely with these changes. 1

1. Innomoto Cycleparts Inc.
2. INNOMOTO CYCLEPARTS INC.
3. 1