About AUTOFun
Overview
AutoFun (stylized as AUTOFun) is a Southeast Asian digital automotive media brand that provides automotive news, vehicle reviews, buying guides, price listings, specifications, comparison tools, and ownership resources. The platform primarily serves consumers researching new and used vehicles before making purchasing decisions. Originally launched under the WapCar ecosystem, AutoFun has expanded into several Southeast Asian markets and is now part of the Carsome Group following its acquisition in 2022. [1]
| Attribute | Details |
|---|---|
| Brand | AutoFun |
| Industry | Automotive Media / Digital Publishing |
| Founded | 2020 |
| Parent Company | Carsome Group (since 2022) |
| Original Operator | WAPCAR AUTOFUN SDN. BHD. |
| Headquarters | Malaysia |
| Business Type | Automotive content platform |
| Website Coverage | Indonesia, Thailand, Vietnam, Philippines |
| Primary Languages | Indonesian, Thai, Vietnamese, English |
| Business Model | Free online automotive information supported by digital advertising and partnerships |
[2]
History
AutoFun was launched in 2020 as an expansion of the Malaysian automotive media platform WapCar, with the objective of building localized automotive information websites across Southeast Asia. The first two markets were Thailand and Indonesia. The platform focused on making automotive research easier by combining editorial reviews with searchable databases of vehicle specifications, pricing, financing calculators, and comparison tools. Following its initial success, AutoFun expanded into Vietnam in 2022 and the Philippines in 2022. In May 2022, Malaysian automotive technology company Carsome acquired both WapCar and AutoFun to strengthen its automotive content ecosystem and integrate vehicle research with its online car marketplace. The acquisition enabled Carsome to connect automotive journalism with vehicle buying and selling services across the region. [1]
Products and Services
AutoFun offers a comprehensive suite of automotive information services designed for consumers.
Automotive News
Coverage includes:
- New vehicle launches
- Industry developments
- Technology updates
- Electric vehicles (EVs)
- Government regulations
- Motorsport highlights
Vehicle Reviews
Editorial reviews typically include:
- Exterior design
- Interior quality
- Driving impressions
- Ride comfort
- Performance
- Fuel economy
- Practicality
- Safety features
- Value for money
Car Comparison
Users can compare vehicles side by side using:
- Engine specifications
- Dimensions
- Features
- Safety equipment
- Fuel consumption
- Pricing
- Performance figures
Price Database
AutoFun maintains updated pricing information including:
- MSRP
- Variants
- Promotions (market dependent)
- Financing estimates
- Down payment calculators
- Monthly installment calculators
Vehicle Specifications
Each model page generally includes:
- Engine
- Transmission
- Power
- Torque
- Fuel economy
- Dimensions
- Weight
- Seating capacity
- Safety systems
- Multimedia equipment
Buying Guides
Educational articles cover topics such as:
- Choosing a first car
- SUV buying guides
- Sedan comparisons
- Hybrid vs. gasoline vehicles
- EV ownership
- Vehicle maintenance
- Insurance
- Financing
Motorcycle Content
In some markets, AutoFun also publishes motorcycle reviews, specifications, buying advice, and news. [3]
Geographic Presence
AutoFun operates localized websites tailored to each market.
| Country | Website |
|---|---|
| Indonesia | autofun.co.id |
| Thailand | autofun.co.th |
| Vietnam | autofun.vn |
| Philippines | autofun.ph |
Each regional edition features local vehicle pricing, local automotive news, market-specific reviews, regional financing information, and country-specific vehicle lineups. [3]
Target Audience
AutoFun primarily serves:
- First-time car buyers
- Vehicle enthusiasts
- Families
- Fleet buyers
- Motorcycle buyers
- Used-car shoppers
- Electric vehicle buyers
- Automotive professionals
Digital Platforms
AutoFun content is distributed through official websites, Facebook, YouTube, and TikTok. Its multimedia strategy includes written articles, video reviews, short-form videos, comparison graphics, and ownership tips. [3]
Business Model
AutoFun operates as a free digital media platform. Revenue sources typically include digital advertising, sponsored automotive campaigns, manufacturer partnerships, affiliate marketing, lead generation, and automotive marketplace integration. Following its acquisition, AutoFun complements Carsome’s vehicle buying and selling ecosystem by integrating automotive research, editorial content, and digital vehicle commerce into a broader ecosystem spanning multiple regional markets, helping users research vehicles before purchase. [1]
Editorial Focus
AutoFun emphasizes consumer-focused journalism, vehicle comparisons, practical ownership advice, localized automotive market information, and educational buying resources. Its content aims to simplify complex purchasing decisions by combining editorial reviews with interactive research tools.
Acquisition by Carsome
In May 2022, Carsome acquired WapCar and AutoFun to strengthen its automotive content strategy across Southeast Asia. The acquisition allowed Carsome to integrate automotive research, editorial content, and digital vehicle commerce into a broader ecosystem spanning multiple regional markets. [1]
Significance
AutoFun has become one of the notable automotive information platforms in Southeast Asia by combining localized editorial content with practical shopping tools. Rather than functioning solely as an automotive news website, it integrates reviews, comparisons, pricing, financing calculators, and buying guidance to support consumers throughout the vehicle purchasing process. [2]
