Current corporate information identifies Min Byoung Kawn as president and lists the company’s Seoul address as 2614-10, Nambusunhwan-ro, Seocho-gu, Seoul.[1]

Ivenet was established in May 2012 with the stated objective of developing food that supports the health and happiness of infants. Its founding philosophy was closely tied to a maternal perspective, focusing on selecting safe, nutritious products for children while avoiding ingredients deemed unsuitable for babies.[2]

Early business operations concentrated heavily on infant formula and weaning foods. The company’s historical development includes the following milestones:

• 2012: Ivenet was founded and launched infant goat-milk powder and formula.
• 2013: Introduced DIY, recipe-based weaning products and received a Korean consumer award.
• 2014: Expanded the weaning-food range with eight products comprising 22 flavours.
• 2015: Portfolio grew to include additional weaning foods, snacks, and desserts.
• 2016: Launched further weaning products; selected among the Top 10 products at the Korean Rice Food Industry Exhibition and received a consumer-brand award.
• 2018: Expanded into products targeting children aged three years and above.[3]

The company commenced exports in 2016. Trade industry profiles have reported that Ivenet exports to 12 countries and established its own manufacturing plant at the end of 2020. An affiliated research institute was launched in 2021, emphasising product development using Korean agricultural ingredients.[2]

A defining concept behind Ivenet is “Purism for Baby.” The company articulates this philosophy through three core pillars:

Pure

Ivenet emphasises a “pure heart” and the use of carefully selected ingredients in food intended for babies and young children.

Safety

Safety is central to the brand identity. Ivenet states that it applies strict quality-control principles throughout ingredient selection and manufacturing processes.

Smart

The company focuses on continuous product research and development, presenting its offerings as practical nutritional solutions for modern parents.[1]

Integral to the brand narrative is the principle that an ingredient should not be used solely because it offers benefits if it also carries potentially harmful aspects. Ivenet describes this approach as a refusal to compromise regarding children’s food.[1]

Ivenet has expanded significantly beyond its original formula and weaning-food business to offer a diverse product range.

Infant formula

The company has historically offered goat-milk infant formula, with earlier corporate profiles also mentioning Jersey-milk formula. Formula remains a key category in establishing the brand.[2]

Baby food

Ivenet produces foods tailored to different stages of infant development, including:

• Baby porridge
• Purees
• Stage-2 baby foods
• Ready-to-eat meals
• Meal kits
• Rice-based foods
• Ingredients for preparing children’s meals

The current catalogue includes baby porridge pouches for children aged approximately 9–12 months and sweet-potato purees for babies over six months.[1]

Baby snacks

Snacks are among Ivenet’s most recognisable categories. The portfolio includes grain-based snacks, rice snacks, finger foods, and yogurt-based products.

An early signature product was Grain Friend, a snack made from seven types of grain: rice, black rice, unpolished rice, glutinous barley, sorghum, sweet rice, and green-kernel black bean. It was developed as a soft, non-fried snack suitable for babies.[3]

The brand also retails grain puffs and yogurt finger snacks. Retail listings describe certain yogurt snacks as freeze-dried and designed for babies to pick up and eat independently.[4]

Baby beverages

The beverage range includes:

• Fruit purees
• Fresh fruit juices
• Barley tea
• Pear and balloon-flower-root drinks
• Yogurt drinks
• Other children’s beverages

Formulations vary, with some products designed for babies from around six months and others targeting toddlers aged 12 months and above.[1]

Seasonings and cooking products

Ivenet develops baby-friendly seasonings and cooking ingredients intended to simplify meal preparation for children.

Household products

The current catalogue extends to household products, reflecting the company’s expansion beyond food into infant and family care items.[1]

Manufacturing quality is a primary component of Ivenet’s market positioning. The company outlines a five-step quality-control system:

1. Fresh ingredients: Commitment to fresh raw materials.
2. Ingredient selection and management: Rigorous selection and oversight of ingredients.
3. Production standards: Adherence to established production protocols.
4. Sensory evaluation: Professional assessment of product characteristics.
5. Microbial testing: Microbiological safety verification.[1]

Ivenet built its own manufacturing facility at the end of 2020, enabling in-house production rather than exclusive reliance on external manufacturers.[2] Research and development activities are supported by an affiliated research institute established in 2021.[3]

International expansion is a significant element of Ivenet’s strategy. Since beginning exports in 2016, trade profiles have identified markets including Australia, Canada, China, Hong Kong, Indonesia, Thailand, the United States, and Vietnam.[2]

The corporate website describes the strategy as bringing “K-Baby Nutrition” to international consumers, positioning infant formula, snacks, and meals as a complete nutrition portfolio. This reflects an evolution from exporting individual products to presenting Ivenet as a global Korean baby-nutrition brand.[1]

In addition to selling branded products, Ivenet provides OEM/ODM services. The company leverages in-house R&D capabilities to offer a product-development system for clients seeking customised infant and toddler food products, incorporating its five-step quality-control process.[1]

This results in two complementary business models:

• B2C: Sales of proprietary branded baby and children’s products.
• B2B: Development and manufacturing of products for other businesses via OEM/ODM arrangements.

Ivenet’s brand identity combines Korean heritage, premium quality, safety focus, child nutrition expertise, and convenience. Rather than competing solely as a traditional infant-formula company, it has built a broader ecosystem covering various stages of early childhood nutrition.

Current positioning highlights the tagline: “Safety You Can See, Quality You Can Feel.”[1] Messaging increasingly emphasises Korean quality and K-parenting, promoting Korean approaches to children’s nutrition for international markets.

Social contribution forms part of Ivenet’s corporate identity. The company supports infants, toddlers, and families in vulnerable circumstances through donations and community programmes, including:

• Donations supporting children under 60 months from single-parent and low-income families.
• The “My Child’s First Donation” programme, facilitating product donations by supporters.
• Support programmes for families with multiple children.
• Food-related donations to organisations assisting vulnerable communities.[1]

These initiatives align with the company’s “mother’s heart” branding, extending care beyond commercial products.

The company operates as IVENET CO., LTD.

Head office:
2614-10, Nambusunhwan-ro, Seocho-gu, Seoul, Republic of Korea

President:
Min Byoung Kawn

Business registration:
132-86-06834

International contact:
ivenet_global@ivenet.co.kr[1]

Historical business directories list earlier Seoul addresses, reflecting changes in registered and head-office locations over time.[5]

1. IVENET
2. https://ivenet.tradekorea.com
3. IVENET CO., LTD.
4. IVENET Kids Grain Puff ‘Pong’ | Baby Food | GOBIZKOREA.COM
5. IVENET – Company Profile