Jaysuing(简素净) is a Chinese consumer-products brand primarily associated with personal care, beauty, skincare, hair care, and household cleaning. The brand operates under the English name JAYSUING alongside the Chinese name 简素净 and is linked to Shantou Jaysuing Cleaning and Environmental Protection Technology Co., Ltd. (汕头市简素净清洁环保科技有限公司), based in Shantou, Guangdong, China. Public trademark records indicate JAYSUING registrations covering various consumer and personal-care goods, while regulatory filings identify the company as a manufacturer or labeler for products marketed internationally.

The brand is presented as 简素净 (Jiansujing) in Chinese and JAYSUING in English. Conceptually, the Chinese name combines notions of simplicity, natural aesthetics, and cleanliness. Brand positioning materials describe Jaysuing(简素净) as a “creator of better living” and promote a philosophy of “减负增效” (reducing unnecessary burden while improving effectiveness). Product development emphasizes simplified formulations and functionality, often minimizing unnecessary coloring and fragrance ingredients.

The term JAYSUING does not appear to be an English lexical word. United States trademark records explicitly state that the wording has no foreign-language meaning.

Shantou Jaysuing Cleaning and Environmental Protection Technology Co., Ltd. is the entity currently associated with the Jaysuing(简素净) brand. The company’s name reflects a combination of cleaning and environmental-protection technology with consumer branding. Public regulatory records identify this Shantou-based firm as the manufacturer or labeler for multiple JAYSUING products. For instance, U.S. DailyMed records list the company as the labeler and manufacturer for acne patches, hair-treatment products, wart-treatment products, and sunscreens.

International trademark documentation also references the company’s Shantou address. Canada’s trademark database identifies the registered owner of an international JAYSUING mark as Shantou Jiansujing Cleaning and Environmental Protection Technology Co., Ltd., located in Longhu District, Shantou, Guangdong.

Jaysuing(简素净) has established a trademark presence across multiple jurisdictions. A U.S. trademark application was filed in 2019, with registration granted in May 2020 covering Class 3 goods, initially including toothpaste. The original applicant was listed as Frugality, Inc., with ownership subsequently transferred to Zhang Haozhong.

A subsequent U.S. application filed in 2021 significantly expanded the scope of claimed products to include:

• Anti-freckle creams
• Anti-wrinkle creams
• Bath lotion
• Body emulsions and sprays
• Eye cream and eye makeup
• Face creams and facial masks
• Foundation makeup
• Hair conditioners, shampoo, and hair products
• Hand cream
• Lip balm and lip cream
• Makeup products
• Nail polish
• Sunscreen
• Toilet soap
• Tooth powders

This expansion indicates an intended identity encompassing a broad personal-care and beauty portfolio rather than a single product category.

The brand has further extended its international footprint. In Canada, the JAYSUING mark was registered in May 2025 for goods including automobile detergents, body cleansers, essential oils, rouge, lipstick, beauty masks, makeup, nail varnish, and false eyelashes. Canadian records indicate that ownership of the international registration was transferred from Zhang Haochun to Shantou Jiansujing Cleaning and Environmental Protection Technology Co., Ltd. in 2024.

Chinese trademark search records also show JAYSUING registrations associated with the Shantou company, covering machinery and consumer-product categories 1.

The positioning of Jaysuing(简素净) centers on the concept of “简” (simplicity). The brand describes itself as using subtraction to achieve addition (“以减法设计打造加法生活”). Core philosophical tenets include:

1. Simplifying the product
2. Focusing on functional ingredients
3. Avoiding unnecessary formulation complexity
4. Prioritizing everyday usability
5. Reducing the perceived burden of personal-care routines
6. Delivering practical benefits rather than relying solely on luxury positioning

Consequently, the brand aligns more closely with mass-market functional consumer goods than traditional prestige cosmetics. Claims regarding simplified formulas or reduced ingredients represent brand positioning rather than independent scientific assessments.

Skincare and Facial Care

Products associated with Jaysuing(简素净) in this category include facial serums, creams, masks, eye creams, acne patches, sunscreens, moisturizers, brightening agents, and anti-aging products. Online storefronts have marketed items such as Organic Rice & Probiotics Sunscreen 50+, vitamin-C serums, acne-control gels, and spot creams.

Acne and Targeted Skincare

Acne care is a documented category for the brand. U.S. DailyMed entries list JAYSUING Acne Patches as an over-the-counter (OTC) product containing salicylic acid, with Shantou Jaysuing Cleaning and Environmental Protection Technology Co., Ltd. identified as the labeler. Packaging typically contains 180 patches. Decorative star-shaped hydrocolloid-style patches from the brand have also appeared in Southeast Asian consumer marketplaces and social media discussions.

Hair Care

Hair care offerings include shampoos, conditioners, hair masks, growth and conditioning treatments, and specialized scalp products. South Korean cosmetics registration documents record the JAYSUING Batana Oil Hair Mask, identifying the Shantou company as both applicant and manufacturer. U.S. regulatory records also list a JAYSUING hair-treatment product containing ginger oil and plant-derived materials.

Sun Protection

Jaysuing(简素净) has developed multiple sunscreen products. JAYSUING Rice Probiotics Sunscreen was marketed in the United States beginning in December 2025, with the Shantou company listed as labeler and manufacturer. This product is positioned around SPF 50+ protection, rice-derived ingredients, and probiotics. Additionally, Hyaluronic Acid Moisturizing Sunscreen appears in U.S. regulatory documentation.

Body Care

Body care products marketed by the brand include body washes, creams, lotions, deodorizing products, and other topical treatments. International online storefronts categorize these items alongside skincare and hair care offerings.

Household and Cleaning Products

Despite its focus on personal care, Jaysuing(简素净) is not exclusively a cosmetics brand. Retail listings include waterproofing agents, drain cleaners, fabric-cleaning sprays, automobile-care products, and general household cleaning supplies. This portfolio aligns with the associated company’s official designation regarding cleaning and environmental-protection technology.

Jaysuing(简素净) operates with an explicit cross-border orientation. Evidence of international activity includes U.S. trademark registrations, Canadian trademark registration, U.S. OTC product registrations, Korean cosmetics import documentation, and international e-commerce storefronts. The Canadian trademark remains listed as active as of 2025. U.S. regulatory records confirm that specific products have entered formal databases beyond simple marketplace listings.

Distribution relies heavily on e-commerce and cross-border retail rather than a single dominant global channel. Various branded storefronts organize the portfolio into categories such as Skin Care, Body Care, Hair Care, and Waterproof. Other outlets, such as Jaysuing Wellness, offer both premium skincare and home-care solutions. This model suggests a strategy oriented toward direct-to-consumer international sales.

Jaysuing(简素净) functions as a broad-category Chinese consumer-care brand with an international e-commerce focus. It differs from conventional prestige skincare brands in four key areas:

• Category Range: Extends beyond facial skincare to include hair care, body care, oral care, and household cleaning.
• Practicality: Messaging focuses on simplicity, efficacy, and reducing complexity.
• Cross-Border Distribution: Trademark and regulatory activity spans multiple countries.
• Functional Portfolio: Products are marketed around specific everyday problems rather than luxury lifestyle identities.

Regulatory records provide concrete documentation of the brand’s activities. U.S. DailyMed identifies the Shantou company as the labeler or registrant for several products:

• JAYSUING Acne Patches: Listed as an OTC monograph product.
• JAYSUING Liquid Wart Flat: Listed as an OTC monograph product with a marketing start date of July 29, 2025.
• JAYSUING Hair Treatment Green Ginger: Listed with a U.S. marketing start date of February 20, 2025.
• JAYSUING Rice Probiotics Sunscreen: Listed with a U.S. marketing start date of December 13, 2025.

These records establish regulatory and labeling presence but do not constitute endorsements of product efficacy.

The public identity of Jaysuing(简素净) is characterized by simplicity, functionality, cleanliness, everyday usability, and internationalization. Consumer discussion is particularly visible in Asian e-commerce and social media markets. For example, Thai-language content has discussed the brand’s decorative hydrocolloid acne patches, noting their appearance, adhesion, and value.

However, there is currently insufficient independent market research to classify Jaysuing(简素净) as a major market-share leader or to verify global sales figures. Similarly, public sources do not provide definitive data on founding history, annual revenue, employee count, or manufacturing scale.

While Jaysuing(简素净) maintains numerous online storefronts and product listings, independent corporate documentation remains limited. Historical trademark ownership involves multiple entities, including Frugality, Inc., Zhang Haozhong, and the current Shantou company. Consequently, not all historical listings can be attributed to the current corporate entity. The most accurate interpretation is that Jaysuing(简素净) is a brand whose ownership and structure have evolved, with Shantou Jaysuing Cleaning and Environmental Protection Technology Co., Ltd. serving as the documented entity behind recent product and regulatory activity.

The relationship between the brand’s identifiers is direct: Jaysuing(简素净) equals JAYSUING equals 简素净. The Chinese name serves as the domestic brand identity, while JAYSUING functions as the primary Latin-alphabet trademark for international commerce. U.S. trademark records specify that JAYSUING carries no meaning in any foreign language.

1. [JAYSUING]商标查询第07类_机械设备商标注册列表-阿里云商标