JB Sports traces its corporate roots to JB Music & Sports, which began commercial operations in November 1974 under founders Engineer Jesus Songco Fernando and Elizabeth Salonga Fernando. The company initially focused on the retail and distribution of musical instruments, professional audio equipment, and accessories, establishing its first store in Cubao, Quezon City.3

Over the following decades, the company expanded its retail operations and developed a separate sports and fitness business. The JB Sports name became associated with the company’s sporting goods operations, complementing its established music business.

The Intellectual Property Office of the Philippines records the JB SPORTS mark under JB Music & Sports/Jesus S. Fernando for entertainment, sporting, and cultural activities, with trademark records dating back to the 2010s.4

JB Sports operates primarily as a multi-brand sports and fitness retailer rather than as a manufacturer of a single proprietary line of sporting goods. Its catalog includes products from internationally recognized sports and fitness brands alongside equipment and accessories across numerous categories.5

Product categories

The brand’s product offerings include:

• Cycling — bicycles, cycling equipment, apparel, and accessories
• Boxing and combat sports — boxing gloves, combat gloves, pads, bags, and hand wraps
• Cardio fitness — treadmills, ellipticals, rowing machines, and exercise bikes
• Gym and weight training — dumbbells, benches, belts, body weights, and related equipment
• Indoor and outdoor sports — basketball, football, tennis, volleyball, and pickleball equipment
• Water sports — aqua shoes, diving equipment, caps, and bags
• Yoga — mats, bags, socks, and straps
• Fitness accessories — bottles, exercise wheels, and other training accessories
• Massage and recovery — massage chairs, massagers, inversion equipment, and supports
• Games and hobbies — basketball-related products, table games, and other recreational equipment6

Brands represented in its catalog have included Adidas, Reebok, Fuji, Wahoo, Blackburn, Body Sculpture, and Aropec, among others.7

JB Sports has developed a physical retail presence in shopping malls and commercial locations across the Philippines, alongside its e-commerce operation. Its store network has included locations in Metro Manila, Luzon, the Visayas, and Mindanao.8

The broader JB Music organization states that it has grown from its original Cubao store into a nationwide retail network, while JB Sports has established dedicated sports outlets and JB Music & Sports locations in various Philippine cities.13

Online store

JB Sports operates an official Philippine e-commerce website at jbsports.com.ph, where customers can browse and purchase sporting and fitness products. The site provides online ordering, payment, shipping, returns, and customer service functions.9

The company notes that most products available in its physical stores are also available through its website, although promotions, stock availability, and pricing may vary.10

The corporate philosophy of JB Sports emphasizes the development of Filipino sports and fitness through accessible products and services. Its stated mission is “Building communities through Music & Sports,” with a vision to contribute to music, sports, and fitness development while providing Filipino partners with quality products and services.11

The company’s listed core values are:

1. Honesty
2. Integrity
3. Respect
4. Dynamic Culture
5. Passion
6. Customer Centricity12

JB Sports occupies a distinctive position in the local sporting goods market due to its connection to the long-established JB Music & Sports organization. Rather than concentrating on a single sport, it operates across a broad range of athletic and fitness activities, from cycling and basketball to gym training, combat sports, swimming, yoga, and recreational games.14

This broad category strategy allows the company to serve diverse customer groups, including recreational athletes, fitness enthusiasts, cyclists, gym users, coaches, teams, and individuals purchasing sports equipment for general wellness.

• Official name: JB Music & Sports, Inc.
• Consumer brand: JB Sports
• Industry: Sporting goods, fitness equipment, and retail
• Founded: November 1974 (as JB Music & Sports)
• Founders: Jesus Songco Fernando and Elizabeth Salonga Fernando
• Headquarters: Ortigas Center, Pasig City, Metro Manila, Philippines
• Market: Philippines
• Business model: Multi-brand retail and distribution via physical stores and e-commerce
• Official website: jbsports.com.ph15

JB Sports is a Philippine sports and fitness retailer that grew out of the JB Music & Sports organization established in 1974. Today, the brand sells a wide range of sporting goods and fitness equipment, representing numerous international brands and covering activities such as cycling, basketball, football, tennis, combat sports, gym training, water sports, and yoga. Its combination of physical retail outlets, nationwide distribution, and online shopping makes it one of the established multi-category sporting goods retailers in the Philippines.16

1. About – JB Sports
2. Contact – JB Sports
3. Intellectual Property Center, 28 Upper McKinley Rd.
4. Intellectual Property Center, 28 Upper McKinley Rd.
5. A Fitness and Sports Store for Your Fit Goals – JB Sports
6. Home
7. Terms and Conditions – JB Sports
8. Frequently Asked Questions – JB Sports
9. Shop by Brand – JB Sports
10. A Fitness and Sports Store for Your Fit Goals – JB Sports
11. Careers – JB Sports
12. Work With Us — JB Sports
13. Home
14. About us – JB Sports
15. JB Sports | LinkedIn
16. JB Sports – Ground Floor – Sports Supplies And Services – Quezon City, Metro Manila, Philippines