The company’s corporate profile states that it was established in 2014 and operates as a direct-selling organization. It describes its products as being formulated with ingredients sourced internationally, including from countries such as Iceland, Japan, Vietnam, New Zealand, and Morocco.1

JC Premiere emerged in the Philippines as part of a broader business group associated with entrepreneurs Jonathan So and Carlito Macadangdang.

Current corporate materials identify Jonathan So as President and Chief Executive Officer. The company also describes Carlito Macadangdang as a founder and Vice President & Chief Financial Officer. During a 2024 company event, Macadangdang discussed the founders’ earlier business experiences and the development of JC Premiere alongside the wider “House of Franchise.”1

The founders’ business history predates JC Premiere itself. Sources associated with the wider JC group describe JC Worldwide Franchise as having been established in 2006, subsequently developing food-franchise concepts including Burger Factory, Siomai King, Sgt. Sisig, Siopao da King, and Noodle House.2

JC Premiere was subsequently established in 2014, concentrating on health, wellness, beauty, and personal-care products using a direct-selling distribution structure.1

JC Premiere is distinct from conventional retail brands. The company operates through independent distributors who sell products to consumers and, subject to company rules, participate in a distributor compensation system.

Company policy outlines several components of this business model, including:

• Retail sales — Distributors earn a retail margin by selling products to customers.
• Direct-sales commissions — Compensation associated with product packages purchased by sponsored distributors.
• Sales-match/team commissions — Compensation connected to sales occurring within a distributor’s organizational structure.
• Leadership commissions — Payments associated with sales activity within a distributor’s network.
• Uni-level commissions — Compensation tied to purchases or activity within multiple levels of a distributor’s organization.
• Franchise-related commissions — Philippine policy has described commissions connected with referrals to JC Worldwide Franchise.2

This structure places JC Premiere within the direct-selling and network-marketing industry rather than traditional retail or pharmaceutical sectors. While the company officially describes its business as direct selling, its compensation structure includes both retail sales and distributor-network incentives.1 It is important to distinguish direct selling from pyramid schemes; these are not synonymous classifications.

JC Premiere has developed a broad portfolio under the JC brand across several categories.

Health and wellness

Product lists have included items such as:

• 4Green
• Calvit-C
• Glutafit
• Premiere Green Tea
• HiLife Juice
• Organic Barley Juice
• Organic Barley Capsule
• Spirulina-related products
• Ashitaba products
• Various coffee and beverage products

The exact portfolio may change over time; company policy specifically states that products included in packages may be updated periodically.1

Beauty and skincare

The company markets products under its Omni White line, including:

• Soap
• Kojic soap
• Creams
• Pinkish cream
• Toner
• BB cream
• Lotion
• Scrub
• Bubble cleanser
• CC cushion

Other listed personal-care products include Nature’s Own shampoo, conditioner, and toothgel.1

Personal care

The wider portfolio has included feminine-hygiene products, personal-care items, and other consumer goods.2

JC Premiere positions itself around the concept of a “Good Life”, combining health and wellness products with entrepreneurial opportunities for distributors.

Its stated vision is to become a globally recognized provider of health, beauty, wellness, and personal-care products, particularly those using natural and organic ingredients. The stated mission combines two objectives: making health and wellness products available to consumers and providing business opportunities to motivated individuals.2

Consequently, the branding encompasses two interconnected dimensions:

• Consumer brand: Health, beauty, wellness, and personal-care products.
• Business opportunity: Independent distribution, retailing, team building, and commissions.

Rather than relying exclusively on traditional supermarkets and retail chains, JC Premiere utilizes a network of independent distributors.

Company policy defines concepts such as sponsors, downlines, sales groups, business centers, and training centers. Distributors may build an organizational network in addition to selling products directly to customers.2

Historically, company materials have referred to various distributor packages and benefits. Current corporate materials also use the term “Authorized Wholesaler” in portions of company policy, suggesting that terminology and distributor arrangements have evolved over time.1

JC Premiere states that its operations have expanded beyond the Philippines. Its current corporate website lists corporate presence in locations including:

• Philippines
• Dubai
• Abu Dhabi
• Taiwan
• Singapore
• Italy
• Qatar

The company describes its objective as creating a global health-and-wellness platform and states that its distributor network extends internationally.1 Because published descriptions of international locations vary between older and newer materials, individual country operations should be verified against the relevant local JC Premiere entity rather than assuming uniform corporate structure across all locations.

Current “About Us” materials identify the following key executives:

Jonathan So

President & Chief Executive Officer

Jonathan So is presented as a founder and the executive responsible for overall leadership. The company states that the founders’ objective was to build a global platform enabling people to prioritize health and wellness.1

Carlito Macadangdang

Vice President & Chief Financial Officer

Carlito Macadangdang is also identified as a founder. Company accounts describe his earlier entrepreneurial experience and his role in developing the business alongside Jonathan So.1

Corporate messaging revolves around three broad ideas:

1. Health and wellness — Encouraging consumers to pursue what the company describes as a healthy and balanced lifestyle.
2. Product distribution — Making health, beauty, and personal-care products available through a distributor network.
3. Entrepreneurship — Allowing independent distributors to earn through product sales and the company’s compensation structure.1

The company describes its products as using natural or organic ingredients and emphasizes quality and international sourcing. These are marketing and product-positioning claims made by the company, rather than conclusions that every product has been independently demonstrated to provide specific health effects.1

JC Premiere maintains formal policies governing its distributors. These policies address eligibility, product pricing, sales and commissions, sponsorship and downline relationships, trademark usage, product claims, social media advertising, returns and exchanges, and disciplinary measures.

The company specifically states that distributors must not make unauthorized therapeutic or curative claims about its products. Policy also regulates how the JC Premiere name, trademarks, and marketing materials may be used.2

According to published company policy, distributors can potentially receive income from retail profit, direct-sales commissions, sales-match commissions, leadership commissions, and uni-level commissions. The policy has also specified a left-and-right sales-group structure for portions of its compensation plan.2

This structure indicates that the business opportunity involves more than purchasing products at wholesale prices for resale; building and managing a distributor organization is incorporated into the compensation system. Consequently, evaluating JC Premiere as a business opportunity requires examining actual retail demand, required purchases, fees, distributor expenses, refund policies, and income disclosures rather than relying solely on promotional presentations.

JC Premiere is accurately described as a Philippine-founded direct-selling company that uses a multi-level distributor compensation structure.

The company uses the term direct selling, while its published policies contain terminology and compensation mechanisms commonly associated with multi-level marketing (MLM), such as sponsors, downlines, multiple organizational levels, and team-based commissions.1 This distinction is significant because “MLM” describes a business distribution structure, whereas “pyramid scheme” refers to a different legal and economic concept. Determining compliance with applicable laws requires examining the actual compensation plan, product sales, representations, and regulatory findings.

JC Premiere is distinct from JC Worldwide Franchise and other businesses using the “JC” name. The broader group has roots in food franchising, while JC Premiere focuses primarily on health, wellness, beauty, and personal care. Company materials describe the two founders as having developed both the franchise and wellness businesses.1

This relationship explains why discussions of JC Premiere sometimes reference food carts or franchise opportunities alongside supplements and beauty products.

JC Premiere conducts leadership, training, and community events for its distributor organization. For example, the company held its ONE% Masterclass at Samsung Hall in SM Aura, Taguig, in June 2024. The event was attended by JC Premiere leaders, coaches, and authorized wholesalers, with Jonathan So and Carlito Macadangdang among the speakers.1

Training and business-development events form a significant part of the company’s distributor culture alongside product promotion and sales.

From a neutral perspective, JC Premiere combines consumer products with a network-based business opportunity. Prospective customers or distributors may wish to examine several areas carefully:

• Product claims: Natural or organic ingredients do not automatically indicate medical effectiveness.
• Income claims: A compensation plan describes how commissions can be earned but does not guarantee individual earnings.
• Retail demand: Distributors should assess whether genuine demand exists independently of recruitment.
• Required purchases: Prospective distributors should understand exactly what packages, purchases, or ongoing costs are required.
• Compensation complexity: Team-based compensation can be considerably more complicated than ordinary retail profit.
• Regulatory status: Direct selling or MLM should not automatically be interpreted as either legitimate or fraudulent; compliance depends on actual practices and applicable laws.
• Health claims: Consumers should distinguish company marketing claims from evidence established by independent clinical research.

JC Premiere policy explicitly prohibits distributors from making unauthorized therapeutic or curative claims about products.2

JC Premiere is essentially a Philippine health-and-wellness brand built around a direct-selling business model. It sells products such as supplements, health beverages, skincare, cosmetics, and personal-care items. Instead of distributing exclusively through conventional stores, it relies heavily on independent distributors who can sell products directly and build sales organizations, with the company offering various commissions tied to retailing and network sales.

Established in 2014 and associated with entrepreneurs Jonathan So and Carlito Macadangdang, the company has promoted itself as an international health-and-wellness organization with operations in the Philippines and several overseas markets.1

JC Premiere Business International, Inc. is a Philippine-founded direct-selling company established in 2014 that markets health, wellness, beauty and personal-care products through an international network of independent distributors and a multi-level compensation system.1

1. About Us – JC | Health & Wellness Franchise Worldwide
2. Company Policy – Jc Premiere Online Store