• Company name: Petsup

• Founded: April 2021

• Industry: Pet supplies and pet care

• Headquarters: Philippines

• Business model: Direct-to-consumer e-commerce

• Products: Pet food, treats, grooming products, hygiene supplies, accessories, feeding equipment, pet healthcare products, and travel essentials

• Market: Primarily the Philippines [1]

Petsup launched in April 2021 during a period of rapid growth in the Philippine pet care industry. The company focused on online retail from the beginning, making its products available through its own website and major e-commerce marketplaces.

According to the company, its mission is to make quality pet products more affordable while providing convenient online shopping and fast nationwide delivery. Petsup states that it manages a 2,000-square-meter warehouse in Bulacan capable of processing up to 8,000 orders per day, allowing it to maintain a broad inventory and fulfill orders efficiently. [1]

Petsup operates as an online-first retailer with an emphasis on:

• Affordable pricing

• Large product selection

• Fast shipping

• Customer service

• Private-label products alongside other pet brands

The company distributes products through:

• Official Petsup website

• Popular Philippine online marketplaces

• Social media platforms

• Affiliate and influencer partnerships [1]

Petsup offers products across numerous pet care categories, including:

Food & Treats

• Wet food

• Freeze-dried food

• Dry food

• Dental treats

• Training treats

Grooming & Hygiene

• Shampoos

• Ear cleaners

• Dental wipes

• Mouthwash

• Pet disinfectants

• Cat litter

• Cleaning products

Feeding Supplies

• Bowls

• Feeders

• Feeding accessories

Accessories

• Collars

• Harnesses

• Leashes

• Clothing

Travel Products

• Pet carriers

• Travel accessories

The company frequently introduces new private-label products under the Petsup brand. [1]

Petsup describes itself as a digital-first retailer that serves customers across the Philippines through nationwide shipping. Its operations are supported by centralized warehousing and online order fulfillment. [1]

Petsup promotes the slogan:

“Happiness Furreal!”

The company emphasizes four core values:

• Satisfaction

• Convenience

• Wide product selection

• Customer service

Its marketing is largely aimed at modern pet owners seeking affordable and accessible pet care products. [1]

Petsup has built a significant presence on social media and e-commerce platforms. The brand frequently collaborates with:

• Pet influencers

• Content creators

• Affiliate marketers

• Veterinary and pet-care communities

These partnerships have contributed to broad online visibility within the Philippine pet owner community. [1]

Petsup has received mixed feedback from pet owners.

Positive reviews commonly mention:

• Affordable pricing

• Good value for money

• Convenient online shopping

• Wide variety of products

• Popular treats and hygiene products

Some customers also report good experiences with certain wet foods and dental products. [2]

However, some users have raised concerns regarding:

• Ingredient transparency on certain food products

• Digestive issues experienced by some pets after consuming specific foods or treats

• Questions about product sourcing and labeling

These concerns are primarily based on customer experiences shared in online forums and do not necessarily represent the experiences of all customers. [2]

According to the company, Petsup maintains:

• A 2,000 m² warehouse

• Capacity to process up to 8,000 orders daily

• Nationwide delivery within the Philippines

• Customer support through its online channels [1]

Petsup states that its mission is to become the preferred online destination for Filipino pet owners by providing:

• Affordable pet supplies

• Reliable delivery

• Wide product selection

• Products that support pet health and well-being [1]

1. Get to know us! – Petsup

2. Opinion on Petsup