JETBEST WHOOPPY (commonly branded as WHOOPPY!) is a Philippine pet care brand specializing in premium dry dog food and dog grooming products. The brand is owned and manufactured by Jetbest Animal Nutrition and Health Care, Inc., a Filipino animal nutrition company established in 1983 and headquartered in Lipa City, Batangas. WHOOPPY! was introduced as Jetbest’s companion animal brand following the company’s expansion into the pet nutrition industry. 1

WHOOPPY! was launched in 2018, when Jetbest expanded beyond livestock and gamefowl nutrition into companion animal products. The company invested in a 2-ton-per-hour extrusion plant dedicated to producing floating pellets for aquaculture feeds and premium dry pet food. 1

The creation of WHOOPPY! marked Jetbest’s entry into the growing Philippine pet care market, with the goal of developing locally manufactured dog food that provides balanced nutrition for dogs of all breeds and life stages. 1

As consumer demand increased, Jetbest expanded its production capacity in 2023 by constructing a 5-ton-per-hour extrusion line, allowing greater production of WHOOPPY! Dog Food and future companion animal products. 1

WHOOPPY! is a flagship companion animal brand of Jetbest Animal Nutrition and Health Care, Inc., one of the Philippines’ established manufacturers of:

• Animal feeds
• Veterinary products
• Nutritional supplements
• Livestock nutrition
• Aquaculture feeds
• Pet nutrition

Founded in 1983, Jetbest originally operated as JET Enterprise before expanding into nationwide feed manufacturing and animal health products. Today, the company distributes products throughout Luzon and has an expanding presence in the Visayas and Mindanao. 1

WHOOPPY! Dog Food

WHOOPPY! Dog Food is formulated to provide complete daily nutrition for dogs of different ages and breeds. 1

The product line includes:

• Puppy Formula
• Adult Formula

The puppy formula is designed for dogs from weaning until approximately 12 months of age and includes:

• DHA (marketed as Pupsmart®) for brain and eye development
• Calcium for bone and teeth development
• Yucca extract to help reduce stool odor

The adult formula is intended for dogs one year and older and contains:

• Gluco-C for joint support
• Omega-3 and Omega-6 fatty acids for skin and coat health
• Yucca extract for digestive support and odor reduction

According to Jetbest, the formulas are designed for all dog breeds. 1

WHOOPPY! Dog Shampoo

The WHOOPPY! grooming line includes dog shampoos featuring what the company calls Advanced Fur Technology. 1

Available variants include:

• Lavender Scent
• Heaven Scent Anti-Tick & Flea

Ingredients promoted by the manufacturer include:

• Aloe Vera Extract
• Madre de Cacao Extract
• Neem Oil (Anti-Tick & Flea variant)

The shampoos are marketed as pH-balanced formulations designed to cleanse, moisturize, and help control odor. 1

WHOOPPY! positions itself around the concept of providing:

“Precise Nutrition and the Finest Nourishment for Healthier and Happier Dogs.”

The brand emphasizes:

• Complete and balanced nutrition
• Support for healthy growth
• Digestive wellness
• Joint health
• Skin and coat care
• Value for money for pet owners

Its products are intended for everyday feeding rather than specialized veterinary diets. 1

WHOOPPY! products are manufactured by Jetbest Animal Nutrition and Health Care, Inc. at its production facilities in Marawoy, Lipa City, Batangas, Philippines. 1

The company’s investment in modern extrusion technology enables production of dry kibble for companion animals using locally manufactured processes. 1

WHOOPPY! products are available through:

• Authorized animal nutrition dealers
• Pet supply stores
• Veterinary outlets
• Jetbest Animal Nutrition Centers
• Official online stores on major Philippine e-commerce platforms

The brand is distributed primarily throughout the Philippines. 1

WHOOPPY! promotes responsible pet ownership through:

• Dog shows
• Pet caravans
• Educational campaigns
• Community pet events

One notable event was the Whooppy-mazing Dog Show Caravan, held in SM City Lipa in August 2022, which attracted more than 100 pet owners and their dogs. 1

WHOOPPY! dog food products are listed among registered specialty feeds with the Philippine government’s Bureau of Animal Industry (BAI), and the JETBEST WHOOPPY trademark has been the subject of trademark filings with the Intellectual Property Office of the Philippines (IPOPHL) covering pet shampoos and pet nutritional products. 2

WHOOPPY! markets its products using the tagline:

“Precise Nutrition and the Finest Nourishment for Healthier and Happier Dogs.” 1

JETBEST WHOOPPY is a Philippine pet care brand developed by Jetbest Animal Nutrition and Health Care, Inc. Launched in 2018, it focuses on nutritionally balanced dog food and grooming products for companion animals. Manufactured in Batangas, the brand combines locally produced pet nutrition with nationwide distribution and has expanded alongside the growth of pet ownership in the Philippines. Its product portfolio includes puppy and adult dry dog food as well as dog shampoos, with an emphasis on balanced nutrition, coat health, digestive wellness, and overall canine well-being. 1 2

1. Our Company | Jetbest Animal Nutrition and Health Care, Inc.
2. CERTIFICATE OF FEED PRODUCT REGISTRATION