The United States trademark application for Jonlaki was filed on October 16, 2020, and the mark was subsequently registered on June 22, 2021. This initial registration identified a variety of products including lipstick, anti-aging creams, body lotions, perfume, eye makeup, false eyelashes and nails, hair masks, lip gloss, massage creams, moisturizers, nail varnish, shaving soap, and sunscreen.

Origins

The publicly documented history of Jonlaki begins around 2020. Shenzhen Yibai Network Technology Co., Ltd. filed the JONLAKI trademark in the United States in October of that year. The trademark record cites a claimed first-use date of September 29, 2020, suggesting that the brand was already in commercial use shortly before the formal U.S. filing.

Jonlaki was not established as a traditional single-category specialist brand. Instead, its trademark portfolio indicates a broader multi-category consumer-goods strategy. This approach aligns with the activities of Shenzhen Yibai, which has registered numerous other brands covering unrelated product categories. Trademark records show JONLAKI listed alongside marks such as ZETILING, ATYHAO, BETUED, NAROOTE, and KIMISS under the same corporate ownership.1

International trademark expansion

Following its initial registrations, Jonlaki appeared in additional jurisdictions.

European Union trademark records show that Shenzhen Yibai Network Technology Co., Ltd. filed a Jonlaki application on August 19, 2020, with registration recorded in December 2020.2

In Canada, the company filed a Jonlaki trademark application on December 30, 2022. The Canadian registration was published on November 8, 2024, under registration number TMA1268478.2 This filing is notable because it covers a significantly wider range of goods than the original U.S. registration.

Jonlaki’s product range extends considerably beyond the cosmetics focus of its original U.S. trademark.

Beauty and cosmetics

This category is most clearly associated with the brand’s original U.S. trademark specification. Documented products include:

• Lipstick
• Lip gloss
• Eye shadow
• Eyeliner
• Face creams
• Moisturizers
• Anti-aging creams
• Body lotions
• Sunscreen
• Hair masks
• Nail varnish
• False eyelashes
• False eyebrows
• False nails
• Perfume/eau de parfum
• Massage creams
• Shaving soaps
• Antiperspirants

These items formed the core of Jonlaki’s original U.S. Class 3 trademark specification.

Personal care

Later trademark filings broadened the brand’s positioning to include personal hygiene and everyday care. The Canadian filing, for instance, lists products such as:

• Bath oils
• Body cleansers
• Body soaps
• Skin cleansers
• Facial creams
• Facial balms
• Hair-care preparations
• Lipsticks
• Depilatory creams
• False-eyelash adhesives
• Breath-freshening products
• Room-scent products2

Health and wellness

Online marketplace listings associate Jonlaki with various health and wellness products. Examples include foot-support pillows, heel and ankle supports, compression and recovery products, massage-related items, orthopedic supports, and physical-therapy accessories.3 Some marketplace descriptions present Jonlaki as a brand spanning beauty, healthcare, and security products, although these descriptions originate from retailers rather than verified corporate sources.

Medical and therapeutic equipment

The Canadian trademark filing provides evidence of an expanded intended product portfolio in the medical sector. Listed products include:

• Electric vibrating massagers
• Electric massage guns
• Skin-moisture analyzers
• Orthopedic insoles
• Orthopedic support bandages
• Neck braces
• Finger splints
• Abdominal belts
• Resistance bands for physical therapy
• Medical stretchers
• Dental instruments
• Blood-pressure-related equipment
• Other medical apparatus2

This suggests that Jonlaki’s trademark strategy evolved from a primary focus on beauty and personal care toward a wider health and consumer-products portfolio.

Electronics and security products

The Canadian trademark registration also covers a broad range of electronic and security-related products. Listed goods include:

• Electronic key cards
• Interactive touch-screen terminals
• Alarm strobes
• Warning lights
• Luminous safety signs
• Video monitors
• Wearable video displays
• Fiber-optic cables
• Electric cables
• Data cables
• Remote-control transmitters
• Vehicle electric locks
• Computer hardware
• Fingerprint door locks
• Electric doorbells
• Warning bells2

Online retailers currently attribute various electrical products to Jonlaki, though marketplace attribution does not necessarily confirm that every such product is manufactured by the same corporate operation.4

Available evidence suggests that Jonlaki operates more like an online multi-category consumer-goods brand than a conventional vertically integrated specialist manufacturer. Several characteristics support this assessment:

1. A very broad product assortment
2. Multiple unrelated trademark categories
3. Large numbers of marketplace listings
4. International trademark registrations
5. Association with a company that owns numerous other consumer-product trademarks

Third-party marketplaces currently list Jonlaki products ranging from beauty accessories and foot-care items to household goods and electronics. One retailer’s brand page lists over 100 distinct products,3 while product-analysis sites catalogue hundreds of Jonlaki-associated items across categories including jewellery, beauty, and personal care.5 Describing Jonlaki simply as a cosmetics company would therefore be inaccurate; its trademark portfolio and marketplace presence indicate a much broader consumer-product identity.

The most consistently documented corporate connection for Jonlaki is Shenzhen Yibai Network Technology Co., Ltd.

This company is associated with the Jonlaki trademark in the United States, European Union, and Canada. The U.S. trademark record identifies Shenzhen Yibai Network Technology Co., Ltd. as the original applicant and registrant, with an address in Shenzhen 518129, China. Similarly, Canadian records identify the company, located in Shenzhen’s Longgang District, as the trademark owner.2

Shenzhen Yibai maintains a substantial portfolio of trademarks covering many different product categories. Its portfolio includes numerous distinctive brand names alongside Jonlaki, indicating that Jonlaki is likely one brand within a larger collection rather than the company’s sole consumer-facing label.1

There is limited reliable public evidence regarding an official Jonlaki slogan, founder story, or formal brand manifesto. However, the product portfolio suggests a positioning centred on affordable, practical consumer products rather than luxury branding.

The brand’s products are primarily encountered through online marketplaces rather than a network of standalone Jonlaki stores. Third-party listings describe Jonlaki goods across beauty, health, personal care, household, and technical categories.3 Based on available records, Jonlaki is best described as an online-oriented, multi-category consumer brand associated with Shenzhen Yibai Network Technology Co., Ltd., offering products spanning beauty, personal care, health, wellness, household, and electronic categories.

United States

• Mark: JONLAKI
• Application Number: 90258861
• Filed: October 16, 2020
• Registered: June 22, 2021
• Registration Number: 6,396,410
• Owner: Shenzhen Yibai Network Technology Co., Ltd.
• Original Classification: International Class 3
• Status: Registered/Active

The original U.S. filing specifically stated that “JONLAKI” has no meaning in a foreign language, treating the name as an invented brand term rather than a word with a claimed translation.

European Union

A Jonlaki trademark application was filed in the EU on August 19, 2020, with registration recorded on December 8, 2020.2

Canada

The Canadian application was filed on December 30, 2022, and registration was published on November 8, 2024. The Canadian registration is particularly broad, spanning Class 3 (cosmetics and cleaning/personal-care products), Class 9 (scientific/electronic equipment), and Class 10 (medical apparatus).2

Jonlaki products are available through international e-commerce platforms and marketplace-oriented retailers. Public listings show the brand being sold in various geographical markets, including North America and other international destinations.3

There is little reliable evidence of a large physical retail footprint comparable to established cosmetics or consumer-electronics brands. Consequently, Jonlaki’s international presence should not be interpreted as equivalent to a traditional multinational retail presence. While trademark registrations and marketplace listings demonstrate international commercial activity, they do not establish the size of the workforce, manufacturing capacity, revenue, or market share.

Because Jonlaki sells many different types of products, customer feedback is highly product-specific. Third-party product-analysis sites report generally favourable ratings for some Jonlaki listings, while individual marketplace products may have varying review scores.5 It is therefore inappropriate to characterise the entire Jonlaki brand as uniformly high-quality or low-quality based solely on marketplace reviews.

Buyers are advised to evaluate the specific product, seller identity, product specifications, customer reviews for the particular SKU, return and warranty terms, and whether the seller is an authorised or established retailer.

Based on available evidence, Jonlaki should not automatically be described as:

• A major luxury cosmetics house
• A pharmaceutical company
• A major electronics manufacturer
• A single-product specialist
• A traditional department-store brand
• A company with a well-documented public founder story

Its publicly documented identity aligns more closely with a broad e-commerce consumer-products brand or brand portfolio.

Jonlaki is a Chinese-origin consumer-products brand associated with Shenzhen Yibai Network Technology Co., Ltd. and first documented through international trademark activity around 2020. Originally registered in the United States for cosmetics and personal-care products, the brand’s trademark portfolio subsequently expanded into health and wellness, medical equipment, electronics, security products, and other consumer categories. Jonlaki appears to operate with an e-commerce-oriented, multi-category business model, with products distributed through online marketplaces internationally. Its U.S., EU, and Canadian trademark registrations establish the brand’s legal presence in those markets, but publicly available information about its founders, revenue, manufacturing facilities, corporate structure, and overall market share remains limited.123

1. Shenzhen Yibai Network Technology Co., Ltd. Trademarks Page 1 :: Justia Trademarks
2. Shenzhen Yibai Network Technology Co., Ltd. European Union Trademarks | EU Trademark Owner Search
3. Jonlaki Foot Support Pillow – Effective Heel & Ankle Elevation for Foot Recovery Ulcers & Injuries | Optimal Comfort & Pressure Relief | Buy Now with Express International Delivery | GoSupps.com
4. Jonlaki 8-Way Ethernet Relay Controller with TCPIP Output for Home Automation and Device Management
5. Jonlaki Top 20 Products from Jewellery Brand – FindThisBest (UK)