P Philippines Brand Wiki

About josogo

josogo is a consumer-products brand associated with a wide range of household, kitchen, bathroom, storage, furniture, and lifestyle items. In the Philippines, the brand is primarily available through online retail marketplaces such as Lazada, where it offers products including toilet-cleaning tools, kitchen organizers, microwave accessories, furniture, coolers, and other home-use goods.[2] Public information regarding the corporate structure, founding history, headquarters, manufacturing network, or global revenue of josogo is limited. Consequently, it is best described as an e-commerce-oriented consumer-goods brand rather than a traditional multinational corporation.

History

The earliest identifiable U.S. trademark record for the name josogo dates to March 24, 2020, when an application was filed with the United States Patent and Trademark Office. The mark was registered on September 29, 2020, with Zhou Dan listed as the owner.[1] This application covered a broad selection of household and appliance-related products under International Class 11, which includes equipment for lighting, heating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.[1]

Subsequent legal and administrative proceedings, including a show-cause order and reconsideration in 2026, resulted in the termination of this registration following sanctions. Therefore, the 2020 U.S. trademark registration does not indicate a currently active U.S. trademark.

Products and categories

Products sold under the josogo name currently span beyond the original appliance-related trademark description, covering multiple aspects of home and daily living.

Household and bathroom products

josogo offers bathroom-cleaning and organization products designed for space efficiency, hygiene, and easy maintenance. One example available in the Philippine market is a dissolvable disposable toilet brush featuring a wall-mounted suction-cup base and replaceable heads intended to reach difficult areas of a toilet bowl.[2]

Kitchen products

The brand is also associated with kitchen organization and cooking accessories. Listings include wall-mounted cutlery and chopstick holders marketed to save counter space, as well as transparent, heat-resistant microwave splash covers designed to reduce splattering during use.[1][2]

Furniture and home furnishings

In certain markets, josogo is listed as a furniture brand. Marketplace listings identify products such as folding lounge chairs and sofas intended for bedrooms, living rooms, balconies, and bay windows.[3]

Outdoor and lifestyle products

The brand name also appears on portable cooling and outdoor gear. Product listings have identified josogo hard-shell wheeled coolers with capacities under 10 liters, marketed for activities such as picnics and camping.[4]

Collectively, these listings suggest that josogo operates around a general home-and-lifestyle merchandise model rather than a narrowly specialized product category.

Business model

josogo relies heavily on e-commerce and marketplace distribution. Rather than maintaining physical retail infrastructure, its products are frequently encountered through online platforms. In the Philippines, for example, listings identify a “Josogo Flagship Store” on Lazada, indicating an organized brand storefront selling various household product types.[2] This marketplace-centered strategy allows the brand to maintain a broad catalog without requiring a large network of physical stores.

Brand positioning

Based on its visible product assortment, josogo functions as a practical, mass-market home-and-lifestyle brand. Its products typically emphasize:

  • Functionality: Items are designed to solve everyday household problems.
  • Space efficiency: Many products utilize wall-mounted, folding, compact, or portable designs.
  • Convenience: Features often include replaceable or disposable components and user-friendly operation.
  • Modern aesthetics: Products are frequently presented with minimalist or contemporary styling.
  • Broad coverage: The catalog extends across kitchens, bathrooms, furniture, storage, cleaning, and outdoor use.

International presence

Evidence indicates that the josogo name appears in multiple international e-commerce markets, including the Philippines and Taiwan.[2][3] However, the presence of the brand in different regions does not necessarily establish that every product sold under the name is manufactured by a single corporate entity. Available evidence is insufficient to confirm a unified worldwide corporate structure.

Additionally, unrelated entities use similar names. For instance, a Portuguese company named Josogo, Sociedade Unipessoal Lda is listed as a construction-site-preparation business and appears unconnected to the consumer-products brand.[5]

Trademark details

The U.S. trademark record provides specific historical data regarding the brand’s intellectual property filings.

Detail Information
Brand josogo
U.S. application number 88845179
Application date March 24, 2020
Registration number 6164081
Registration date September 29, 2020
Listed owner Zhou Dan
Original classification International Class 11
Main category Household/appliance equipment

Source: Justia Trademarks[1]

Note: Third-party databases record this registration as terminated following proceedings in April 2026.

Corporate information

There is currently insufficient reliable public information to verify key corporate details for josogo, such as its exact founding year, country of origin, headquarters, parent company, management team, annual revenue, workforce size, or manufacturing facilities. While the U.S. trademark record establishes a connection between the josogo name and Zhou Dan in 2020, this alone does not constitute a complete corporate history for the brand currently seen on marketplaces.[1] Claims regarding the brand’s origins, ownership, or financial performance should therefore be treated with caution.

Profile summary

  • Name: josogo
  • Type: Consumer/home & lifestyle brand
  • Main focus: Household, kitchen, bathroom, furniture, and lifestyle products
  • Distribution: Primarily online/e-commerce marketplaces
  • Documented U.S. trademark filing: 2020
  • Trademark owner in original U.S. filing: Zhou Dan
  • Notable markets: Philippines, Taiwan, and U.S. trademark records
  • Positioning: Practical, functional, space-saving household products
  • Public corporate information: Limited

References

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