P Philippines Brand Wiki

About Melawares

Overview

Category Information
Brand Melawares
Founded 1980
Country Philippines
Industry Housewares, Tableware, Kitchenware
Parent Company CDC Manufacturing Corporation
Products Melamine dinnerware, serving ware, drinkware, food-service products
Materials Food-grade melamine resin
Market Philippines and commercial food-service industry
Known For Durable, affordable, BPA-free melamine dinnerware

History

Melawares began as a family business importing melamine tableware into the Philippines during the late 1970s. In 1980, local manufacturing commenced, and the name “Melawares” was introduced as the first product brand under CDC Manufacturing Corporation. This shift allowed the company to manufacture locally and expand its product range while serving the growing Philippine market. [2]

Over the following decades, the company expanded from household dinnerware into supplying restaurants, hotels, schools, hospitals, catering businesses, and institutional food-service operators throughout the country. Today, its products are distributed through department stores, dealers, and online channels nationwide. [3]

Company

Melawares is produced by CDC Manufacturing Corporation, a Philippine manufacturer with more than four decades of experience in producing:

  • Melamine tableware

  • Food-service equipment

  • Kitchen accessories

  • Promotional products

Besides Melawares, CDC Manufacturing markets several related brands, including:

  • Bestware

  • Urban Kitchen

  • Perfect Dining

  • Natureware

These brands cater to different market segments ranging from household consumers to commercial food-service businesses. [4]

Products

Melawares offers a wide variety of dining and serving products, including:

Dinnerware

  • Dinner plates

  • Side plates

  • Soup plates

  • Bowls

  • Rice bowls

Drinkware

  • Tumblers

  • Cups

  • Mugs

Serving Ware

  • Serving platters

  • Serving bowls

  • Casseroles

  • Trays

Commercial Food Service

  • Cafeteria trays

  • Institutional tableware

  • Restaurant serving items

  • Hotel food-service products

The company also develops themed collections featuring floral, minimalist, modern, pastel, and solid-color designs. [5]

Materials

Melawares products are primarily manufactured using food-grade melamine resin, a thermosetting plastic valued for:

  • High durability

  • Scratch resistance

  • Break resistance

  • Lightweight construction

  • Heat resistance suitable for serving food

According to the company, its products are BPA-free and designed to meet food-safety standards. [6]

Features

Melawares emphasizes three core product qualities:

  • Stylish – A broad selection of designs, colors, and collections.

  • Practical – Durable products intended for everyday use.

  • Safe – Food-grade, BPA-free materials manufactured to hygienic standards. [7]

Customers

Melawares serves both consumer and commercial markets. According to company information, its clients include:

  • Families and households

  • Restaurants

  • Fast-food chains

  • Hotels

  • Catering companies

  • Schools

  • Hospitals

  • Corporate organizations

CDC Manufacturing states that it has supplied products to major Philippine businesses and hospitality groups, including the Jollibee Group, KFC, Solaire, City of Dreams, and Discovery Hotels. [8]

Manufacturing

The company manufactures many of its products in the Philippines through facilities operated by CDC Manufacturing Corporation. Local production allows greater control over product quality, design development, and distribution. [9]

Collections

Melawares periodically releases themed collections featuring different shapes, colors, and patterns. Examples include:

  • Grace Collection

  • Plain Color Series

  • Chroma Series

  • Groove Series

  • Terracotta Series

  • Stoneware-inspired collections

  • Translucent collections

Many collections are designed for both daily household use and special occasions. [10]

Marketing

Throughout its history, Melawares has promoted its products through:

  • Retail partnerships

  • Department-store events

  • Holiday campaigns

  • Product catalogs

  • Social media

  • Corporate customization services

In 2009, the brand celebrated its 30th anniversary with promotional events and a campaign featuring singer Charice Pempengco. [1]

Brand Position

Melawares positions itself as a provider of:

  • Affordable dining solutions

  • Durable everyday tableware

  • Food-safe melamine products

  • Modern and classic designs for Filipino households

The company describes itself as one of the Philippines’ most trusted dinnerware brands, with more than four decades of market presence. [11]

See also

  • CDC Manufacturing Corporation

  • Melamine tableware

  • Food-service equipment

  • Kitchenware

  • Philippine manufacturing industry

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

Related brands