About Jroye
Jroye (Chinese: 金璐艺; pinyin: Jīn Lù Yì) is a Chinese home-textile and bedding brand associated with Nantong Jinluyi Bedroom Products Co., Ltd., a manufacturer based in Nantong, Jiangsu, China. The brand is principally associated with mosquito nets, bedding sets, quilts, and other household textile products [1].
Overview
| Category | Information |
|---|---|
| Brand name | Jroye / 金璐艺 |
| Industry | Home textiles / bedding |
| Main products | Mosquito nets, bedding sets, quilts and household textile products |
| Company | Nantong Jinluyi Bedroom Products Co., Ltd. |
| Origin | Nantong, Jiangsu, China |
| Market positioning | Mid-range |
| Chinese name | 金璐艺 |
| Brand association | Bedding and household textiles |
The brand is particularly recognized in Chinese online brand directories for its mosquito-net products, while its broader product range includes various forms of bedding and household textiles [1].
History
According to Chinese brand-information sources, the company behind Jroye developed from a small factory established around the mid-1990s. It accumulated experience in manufacturing bedding and related household products over more than a decade of operation [1].
The company subsequently expanded its manufacturing capabilities and reportedly operated four production workshops, producing products for customers in different regions. Its products were described as being sold both within China and internationally [1].
Available sources identify Ni Jian (倪健) as the company’s founder and legal representative [1]. Because detailed corporate records and an official English-language company history are difficult to locate publicly, specific dates for the founding of the Jroye brand itself should be treated with caution; existing sources more clearly document the development of the manufacturing company rather than the brand launch.
Products
Jroye’s product portfolio is centred on bedroom and household textiles.
Mosquito nets
Mosquito nets appear to be one of Jroye’s most prominent product categories. Chinese industry directories specifically describe Jroye as a notable mosquito-net brand [1]. The company’s historical manufacturing description emphasizes the development of mosquito nets in a variety of styles and designs, suggesting that this category has been an important part of its business since its earlier years [1].
Bedding sets
Jroye also produces four-piece bedding sets (四件套) and related bed linen. These products place the brand within the broader Chinese home-textile market rather than restricting it solely to seasonal mosquito-control products [1].
Quilts and bedding
The brand is also associated with quilts and other bedroom textiles. Its product range has been described as including different types of everyday household and bedding products [1].
Manufacturing
Jroye is associated with Nantong, one of China’s important textile-manufacturing centres. The company description indicates that it developed its capabilities from a relatively small production operation into a manufacturer with multiple workshops.
The company’s stated manufacturing philosophy emphasizes:
- Product quality
- Production efficiency
- Customer service
- Meeting delivery schedules
- Contractual reliability
- Design and production of different textile styles
According to the available company profile, the manufacturer invested in equipment and personnel and maintained technical and management staff to support production [1].
Brand positioning
Jroye has generally been categorized as a mid-range home-textile brand rather than a luxury bedding label [1]. Its positioning appears to focus on combining practical household products with decorative designs and relatively accessible pricing. This is particularly apparent in its mosquito-net and bedding offerings, which target ordinary residential use.
A brand listing associates Jroye with the phrase “金典睡眠 如意人生”, which can be roughly understood as “Classic sleep, an auspicious life” [1].
Market presence
Jroye appears in Chinese online brand directories and rankings covering the mosquito-net and home-textile sector. One Chinese Brand Network listing places Jroye among brands featured in its mosquito-net ranking, alongside larger Chinese home-textile names [1].
This should not, however, be interpreted as evidence that Jroye is one of China’s largest textile companies. The ranking is a website-specific consumer and brand ranking rather than an authoritative measurement of national market share.
The company profile also states that its products have been sold to customers in different parts of the world, although publicly available sources do not provide reliable country-by-country sales figures or market-share data [1].
Relationship with Nantong’s textile industry
Jroye’s connection to Nantong, Jiangsu, is significant. Nantong is a major Chinese centre for textile manufacturing, particularly home textiles and bedding.
The Jroye business model described in available sources reflects this manufacturing ecosystem: the company combines product development, textile production, and supply to customers rather than presenting itself primarily as a fashion or lifestyle brand [1].
Reputation and quality claims
The company’s published descriptions emphasize quality, service, and production reliability. It is also described in Chinese directories as having quality-system certification [1].
However, there is insufficient independently verifiable public information to make strong claims about Jroye’s current quality-control certifications, testing laboratories, international certifications, or comparative product performance. Such details would ideally be confirmed through current company documentation or product packaging.
Corporate identity
The name most consistently associated with Jroye in Chinese sources is Nantong Jinluyi Bedroom Products Co., Ltd. (南通市金璐艺卧室用品有限公司). The company is identified as being located in Nantong, Jiangsu Province, and Ni Jian (倪健) is listed as its founder and legal representative in the brand profile [1].
Name and branding
The Chinese brand name 金璐艺 can be transliterated as Jinluyi, while Jroye is the Latin-character brand rendering used in brand directories.
It is worth noting that “Jroye” is not an especially unique Latin-character name on the global internet. Searches for the term also return unrelated individuals and organizations, so references to “Jroye” outside the Chinese home-textile context should not automatically be attributed to 金璐艺.
Summary
Jroye can be characterized as a Chinese home-textile brand originating in Nantong, Jiangsu, with roots in a textile manufacturing business that developed from a small factory during the 1990s. Its principal product categories include mosquito nets, bedding sets, quilts, and other bedroom textiles. The company positions itself around product quality, service, and manufacturing efficiency and has been listed by Chinese consumer and brand directories as a notable mosquito-net and home-textile brand [1].
Jroye does not appear to have the extensive publicly documented corporate history of major Chinese textile groups such as Luolai, Mengjie, or Mercury. Consequently, founding dates, revenue, employee numbers, ownership structure, export figures, and market share should not be presented as established facts without additional primary-source documentation.





