According to the company’s corporate profile, Kaidiwei was established in May 2008, occupies more than 20 mu of land, maintains over 30,000 m² of factory space, and employs more than 800 people. However, other corporate databases list a smaller employee count, making the exact current workforce difficult to establish independently.[1]

Kaidiwei’s corporate history traces back to a toy business established in 2008. Corporate records identify the predecessor entity as Shantou Chenghai Baoxinli Toys Co., Ltd., which underwent subsequent name changes before becoming Guangdong Kaidiwei Culture Co., Ltd. in 2015.

The company subsequently developed around two major areas:

1. Die-cast vehicle models
2. Plastic and children’s toys

Its original die-cast focus included engineering vehicles and other automotive models, while its broader toy business encompassed electric, educational, and children’s products.[2]

In 2015, the company was listed on China’s National Equities Exchange and Quotations (NEEQ) under stock code 834509.[2]

Kaidiwei’s product catalogue has broadened considerably beyond its original construction-vehicle niche.

Construction and engineering vehicles

This category remains most closely associated with the Kaidiwei brand. The company produces die-cast models of machinery such as:

• Excavators
• Dump trucks
• Mining trucks
• Wheel loaders
• Cranes
• Forklifts
• Bulldozers
• Road graders
• Concrete and construction equipment
• Material transport vehicles
• Fire engines
• Water-spraying vehicles
• Agricultural machinery

The current catalogue includes multiple scales, including 1:24, 1:35, 1:50, 1:64, 1:87, and 1:100 examples.[1] This distinguishes Kaidiwei from conventional children’s toy manufacturers, as a significant portion of its range targets model and die-cast collectors rather than solely children.

Military vehicles and aircraft

Kaidiwei maintains a dedicated military series. Its catalogue includes models of:

• Fighter aircraft
• Helicopters
• Military vehicles
• Transport aircraft
• Bombers
• Naval aircraft
• Other military equipment

Current product listings include models representing the J-20, J-15, J-35A, Z-10, Z-20, H-6K, Y-20, and Y-20U.[1] This represents an expansion from the brand’s traditional construction-equipment identity into the broader military-model and aviation-collectible market.

Aviation models

Aircraft have become an increasingly prominent part of the KDW catalogue. The company offers aircraft in different scales and configurations, including both conventional military aircraft and fictional or futuristic designs. These are categorised under die-cast aviation and include large-scale stand-mounted versions alongside smaller scales.[1] This positions Kaidiwei as a die-cast and collectible model manufacturer in addition to being a toy company.

Licensed IP models

A notable recent development is the move into licensed entertainment and science-fiction properties. The current catalogue lists models associated with:

• Project Nantianmen (南天门计划)
• The Wandering Earth (流浪地球)
• Other licensed aviation and IP projects

The Project Nantianmen range includes fictional aerospace vehicles such as the Baidi, Xuannü, and Luan Niao designs.[1] These products bridge the gap between traditional toys and collectible science-fiction models.

Kaidiwei is not the only brand associated with its parent company. Corporate and industry sources identify several trademarks linked to the firm, including:

• Kaidiwei / 凯迪威
• KDW
• Rainbow / Rainbow Tale
• MIYA / 米芽
• Other registered trademarks and product brands

Historically, the company described its business as having two major branded product lines: the Kaidiwei die-cast series and the Rainbow plastic-toy series. The company’s official website currently emphasises KDW die-cast models and Rainbow Tale baby toys.[1]

Kaidiwei operates as an integrated company covering design, research and development (R&D), manufacturing, and sales. The company states it possesses in-house product-development capabilities, modern manufacturing equipment, quality-control systems, and a dedicated R&D operation. It also works with accredited laboratories in Hong Kong to ensure products align with updated toy-safety standards.[1]

The company holds numerous patents related to its products, including those involving:

• Die-cast model steering mechanisms
• Model-vehicle drive systems
• Extendable model-vehicle arms
• Toy fire-truck transmission mechanisms
• Multifunctional musical toys

Corporate databases list dozens of trademarks and patents associated with the company.

For its domestic toy business, Kaidiwei states that its products comply with China’s 3C certification requirements. Certain products intended for international markets have obtained certifications or testing associated with standards including CE, ASTM, and EN71. The company maintains cooperation with testing laboratories and updates production controls according to applicable safety standards.[1]

Certifications are specific to individual products and target markets; not every Kaidiwei item carries every certification.

Although based in China, Kaidiwei distributes products globally. The company states its distribution network covers China and exports to regions including Europe, the United States, the Middle East, and Southeast Asia.[1]

Kaidiwei manufactures both proprietary designs and licensed products. The company has obtained authorisation from various original automobile manufacturers for certain die-cast models. Consequently, the appearance of a recognisable vehicle brand on a KDW product does not necessarily indicate that the vehicle was designed in-house by Kaidiwei.[1]

Kaidiwei occupies a middle ground between toy manufacturer and scale-model producer. Its identity is often summarised as affordable-to-midrange die-cast models focused heavily on construction machinery, engineering vehicles, military equipment, and aviation. Compared with brands such as Siku, Welly, Majorette, or Tomica, Kaidiwei places particular emphasis on construction machinery and industrial vehicles.

Its models appeal to two overlapping demographics:

• Children who use them as toys
• Collectors who value scale accuracy, detailing, and subject selection

Scale philosophy

Scale is central to Kaidiwei’s appeal. Rather than adhering to a single standard, KDW produces models across numerous scales, with current catalogue examples at 1:24, 1:35, 1:50, 1:64, 1:87, and others.[1] For collectors, 1:50 is especially relevant as it is a common scale for construction-equipment models. A KDW 1:50 excavator or dump truck is intended to function as a scale representation of real machinery rather than a generic toy.

Licensing and authenticity

Licensing is a key aspect of the business. KDW’s catalogue contains two fundamentally different product types:

• Original KDW designs: Proprietary engineering vehicles, military designs, and original concepts.
• Licensed models: Vehicles based on real manufacturers’ designs, licensed entertainment IP, and officially authorised representations.[1]

This distinction is relevant when evaluating the collectibility or authenticity of specific models.

The legal entity behind the brand is Guangdong Kaidiwei Culture Co., Ltd. (广东凯迪威文化股份有限公司). Historical corporate information identifies Chen Shaowen (陈绍文) as the founder, legal representative, and major shareholder, as well as chairman and general manager in historical records.

The company is located in Chenghai, a district of Shantou internationally recognised as a major toy-production cluster. This location provides access to an extensive ecosystem of suppliers, mould makers, manufacturers, packaging companies, and export businesses.

Kaidiwei is currently understood as a Chinese die-cast and toy manufacturer with an increasingly collector-oriented portfolio. Its evolution includes:

• 2008: Toy manufacturing company established in Chenghai.
• Early development: Expansion into plastic toys and die-cast vehicle models.
• 2010s: Greater emphasis on Kaidiwei-branded engineering vehicles, military models, and licensed die-cast products.
• 2015: Corporate name changed to Guangdong Kaidiwei Culture Co., Ltd.; company subsequently became publicly traded on NEEQ under stock code 834509.
• 2020s: Expansion into aviation models, entertainment IP licensing, and sophisticated collectible products, including The Wandering Earth and Project Nantianmen merchandise.[1]

1. 关于我们-广东凯迪威文化有限公司-凯迪威
2. 凯迪威品牌介绍_凯迪威是哪个公司品牌？-百强排行-百强网