Kashieca was founded in 1988 by sisters Karen, Shiela, and Camille Santos. The brand’s name is derived from the first syllables of their first names:

• Ka – Karen

• Shi – Shiela

• Ca – Camille

The sisters came from a family involved in knitwear manufacturing and exports, allowing them to produce high-quality knit garments for the local market. At the time, few Philippine brands specialized in fashionable knitwear for young women, enabling Kashieca to quickly establish itself among students and young professionals. [1]

Initially, the brand became known for:

• Colorful knit tops

• Affordable casual wear

• Export-quality fabrics

• Feminine everyday fashion

As its customer base matured, Kashieca expanded into office wear, dresses, skirts, blouses, and accessories designed for women seeking classic yet stylish clothing. [1]

Around 2004, Kashieca was acquired by Suyen Corporation, the retail company behind Bench, after the founders decided to pursue separate interests. The acquisition marked a significant turning point in the brand’s development. [1]

Under Suyen’s management:

• Store interiors were redesigned.

• Collections adopted a more youthful and fashion-forward aesthetic.

• Accessories and fragrances were introduced.

• The brand expanded its retail presence across the Philippines.

Despite these updates, Kashieca retained its reputation for feminine, wearable, and classic clothing. [1]

Kashieca positions itself as a brand for women who prefer clothing that balances elegance with everyday practicality.

Its collections are often characterized by:

• Soft, feminine silhouettes

• Clean tailoring

• Neutral and pastel color palettes

• Floral prints

• Modern interpretations of classic fashion

• Comfortable office-to-weekend styles

Following its relaunch under Suyen, the brand adopted the concept of “classic with a twist,” blending timeless wardrobe staples with subtle fashion details and contemporary styling. [1]

Kashieca has expanded beyond apparel into a broader lifestyle offering.

Major product categories include:

• Dresses

• Blouses

• Knitwear

• Shirts

• Trousers

• Skirts

• Outerwear

• Handbags

• Fashion accessories

• Fragrances

• Body sprays

The company has also marketed licensed fragrances and beauty products under the Kashieca name. [1]

Kashieca primarily targets:

• Young professional women

• College students

• Women seeking smart casual attire

• Customers looking for affordable contemporary fashion

The brand emphasizes:

• Confidence

• Femininity

• Simplicity

• Everyday elegance

• Versatility

Its clothing is designed to transition easily from office settings to casual and social occasions. [1]

Over the years, Kashieca has collaborated with notable Filipino fashion designer Randy Ortiz.

In 2010, Ortiz created the Luxe Collection, a limited-edition line inspired by the draped silhouettes of French designer Madame Grès. The collaboration introduced more premium fabrics and elevated eveningwear while maintaining Kashieca’s accessible aesthetic. [1]

Ortiz also developed Homage Eau de Toilette, a fragrance launched under the Kashieca label in 2011. [1]

Throughout its history, Kashieca has featured several well-known Filipino personalities as ambassadors, including:

• Lucy Torres-Gomez

• Kris Aquino

• Bea Alonzo

These partnerships reinforced the brand’s image as sophisticated yet approachable fashion for modern Filipinas. [1]

Kashieca operates boutiques in major shopping malls throughout the Philippines and forms part of Suyen Corporation’s portfolio of fashion brands. The brand has maintained a presence in leading retail destinations, particularly in Metro Manila and other major urban centers. [1]

Since its founding in 1988, Kashieca has remained one of the Philippines’ recognizable women’s fashion brands. From its beginnings as a knitwear label created by three sisters to its evolution under Suyen Corporation, it has continued to focus on accessible, feminine fashion while adapting to changing trends. Its combination of classic styling, contemporary updates, and lifestyle products has helped it maintain a place in the Philippine retail fashion industry for more than three decades. [1]

1. Detail drama with the new Kashieca