The U.S. trademark application for HANYAN.CO, filed on January 9, 2026, lists Guangzhou KongBaiJian Information and Technology Co., Ltd. as the applicant. This application covers a broad range of Class 18 goods, including travelling bags, weekend bags, slouch handbags, clutch bags, evening bags, women’s handbags, men’s handbags, fashion handbags, purses, and related products. 3

The most verifiable public connection exists between KONGBAIJIAN and Guangzhou KongBaiJian Information and Technology Co., Ltd., which trademark databases list as the owner of the HANYAN.CO application. 2

Available records do not establish that “KONGBAIJIAN” itself serves as a consumer-facing fashion brand name. It may instead function as the operating company name behind one or more brands. This distinction is significant because trademark evidence specifically identifies HANYAN.CO, rather than KONGBAIJIAN, as the mark being registered for fashion bags.

HANYAN.CO appears to be the most significant publicly documented brand associated with KONGBAIJIAN. The U.S. application identifies goods in International Class 18, a category generally associated with leather goods, luggage, and bags. Listed products include:

• Travel bags
• Weekend bags
• Slouch handbags
• Clutch handbags
• Evening bags
• Women’s handbags
• Men’s handbags
• Fashion handbags
• Purses
• Travelling bags

3

A separate European Union trademark record likewise identifies Guangzhou KongBaiJian Information and Technology Co., Ltd. as the owner of the Hanyan.co application. The EU filing covers bags, luggage, wallets, briefcases, leather pouches, suitcases, and men’s bags. 3 This suggests a corporate strategy oriented towards fashion accessories with an emphasis on bags and leather goods, potentially with international ambitions.

Recent international trademark filings mark a notable phase in the development of entities associated with KONGBAIJIAN.

United States

The HANYAN.CO trademark was filed in the United States on January 9, 2026, under serial number 99587107. At the time of the available record, the application was classified as a new filing whose examination had not yet been completed. 14

European Union

An EU trademark application for HANYAN.CO was filed on January 8, 2026, under application number 019300448. Published on January 14, 2026, the application lists Guangzhou KongBaiJian Information and Technology Co., Ltd. as the trademark owner. 3

The simultaneous U.S. and EU filings indicate an effort to establish intellectual property protection outside China.

Based on available evidence, KONGBAIJIAN’s apparent commercial direction can be characterised as a Chinese fashion accessories business developing an international-facing portfolio centred on handbags, travel bags, and related leather goods.

However, there is insufficient reliable public information to confidently describe its exact price positioning, design philosophy, founder identity, manufacturing arrangements, or annual sales. Such details cannot currently be presented as established facts.

“KONGBAIJIAN” corresponds phonetically to the Chinese characters 空白间, assuming this is the intended Chinese name. These characters can be interpreted literally as “blank space”, “empty space”, or “space of blankness”.

This interpretation should be treated with caution. While available trademark records establish the romanised corporate name KongBaiJian, no sufficiently authoritative company source has been found to confirm the official Chinese character spelling or its intended brand meaning.

The publicly verifiable history of the entity is currently brief.

• January 2026: Guangzhou KongBaiJian Information and Technology Co., Ltd. filed the HANYAN.CO trademark in the United States for a range of bags and handbags. 4
• January 2026: The same company filed the HANYAN.CO trademark in the European Union, covering a similarly broad range of luggage, bags, and leather accessories. 3

These filings provide evidence of an international trademark development phase but do not establish when KONGBAIJIAN was founded or when commercial operations commenced.

Based on trademark classifications, the company’s documented product territory includes:

Handbags

• Women’s handbags
• Men’s handbags
• Fashion handbags
• Evening bags
• Clutches
• Slouch bags

Travel and lifestyle bags

• Travel bags
• Weekend bags
• Travelling bags
• Luggage

Small leather goods

• Purses
• Wallet-type products
• Leather pouches

The EU filing expands the documented scope to include products such as briefcases, leather bags, suitcases, and men’s bags. 3

U.S. and EU filings suggest that the business associated with KONGBAIJIAN is not necessarily limited to the domestic Chinese market. Establishing trademark applications in both jurisdictions may form part of a broader strategy to protect a brand prior to or during international e-commerce and retail expansion.

However, trademark registration does not in itself constitute evidence of substantial overseas sales or physical retail presence. There is currently insufficient public evidence to state that HANYAN.CO or KONGBAIJIAN holds a significant market share internationally.

KONGBAIJIAN exemplifies an emerging brand that is difficult to research using conventional sources. Unlike major fashion houses, there is currently little independently documented information regarding:

• Founders and executives
• Exact founding date
• Headquarters address
• Number of employees
• Manufacturing facilities
• Revenue
• Investors
• Celebrity collaborations
• Physical stores
• Major retailers
• Official brand website
• Global distribution network

Consequently, a comprehensive profile currently contains considerable gaps. The strongest available evidence derives from 2026 U.S. and EU trademark filings, both identifying Guangzhou KongBaiJian Information and Technology Co., Ltd. as the applicant. These filings place the business primarily within the handbags, luggage, travel bags, and leather accessories market. 13 The available data suggests an emerging entity with international trademark ambitions rather than an established luxury house with a long documented history.

1. HANYAN.CO Trademark Application of Guangzhou KongBaiJian Information and Technology Co., Ltd. – Serial Number 99587107 :: Justia Trademarks
2. Guangzhou KongBaiJian Information and Technology Co., Ltd. Trademarks Page 1 :: Justia Trademarks
3. Hanyan.co – Infos zur Marke Nr 019300448 (EUIPO, 08.01.2026) · TMDB
4. Browse Trademarks by Serial Number from 99587100 to 99587199 :: Justia Trademarks