• Brand name: Orocan

• Founded: 1984

• Headquarters: Malabon City, Metro Manila, Philippines

• Manufacturer: Ashlar Industrial Corporation

• Industry: Plastic manufacturing and household products

• Products: Plastic storage, cabinets, kitchenware, insulated coolers, laundry products, organizers, utility containers, furniture, and commercial plastic solutions

• Market: Primarily the Philippines [2]

Orocan was officially introduced in 1984 by entrepreneur Ko Hu Que, together with Ramon Go, who has served as the company’s President and General Manager since its founding. During its early years, the company focused mainly on product design and sales rather than manufacturing.

In 1994, Orocan leased its first manufacturing facility and expanded its product portfolio by introducing several now well-known items, including the Koolit insulated products, Dimple Pitchers, Dishgard dish drainers, and Rice Gard storage containers.

By 1996, the company had moved into its own factory, significantly expanding production capacity by doubling the number of manufacturing machines. Throughout the 2000s, Orocan diversified its offerings with innovative storage products such as the Caha de Oro series of plastic drawers and cabinets, followed by premium cabinet lines including Royale and Majestique. [3]

The name “Orocan” is derived from two words:

• “Oro” – Spanish for gold

• “Can” – English for container

Together, the name translates roughly to “Golden Container,” symbolizing products that are durable, valuable, and reliable. According to the company, the brand represents innovation and long-lasting quality. [4]

Orocan manufactures a wide variety of household and commercial plastic products, including:

• Storage cabinets and drawers

• Plastic storage boxes and bins

• Kitchen containers

• Water pails and basins

• Laundry baskets and hampers

• Trash bins

• Pitchers and water dispensers

• Insulated ice boxes (Koolit series)

• Food storage containers

• Tables and chairs

• Commercial utility containers

• Poultry and egg crates

• Household organizers [5]

Orocan is known for incorporating practical innovations into everyday household products. Examples include:

• Dimple Pitcher, designed with a nesting handle that reduces shipping space while improving ergonomics.

• Dishgard, a modern plastic dish drainer.

• Koolit Ice Box, developed as a locally made alternative to imported insulated coolers.

• Majestique Cabinets, featuring scented plastic components to enhance the user experience. [6]

Orocan’s long-running tagline is:

“Maayos Ang Buhay Mo!” (“Your life is organized!”)

The slogan reflects the company’s mission of helping Filipino families improve organization, cleanliness, and convenience through practical household products. [7]

Orocan is widely regarded as one of the leading plasticware brands in the Philippines. Its products are commonly found in:

• Supermarkets

• Department stores

• Hardware stores

• Home improvement centers

• Wholesale distributors

• Online marketplaces

The brand has built a reputation for producing durable products that balance affordability with quality, making it a household name across the country. [8]

Over four decades, Orocan has become closely associated with plastic household storage in the Philippines. According to industry profiles, the brand is recognized for:

• Durability

• Functional design

• Product innovation

• Strong local manufacturing

• Value for money

Its name has become so familiar that some Filipino consumers informally use “Orocan” as a generic reference to high-quality plastic storage products, similar to how some brand names become synonymous with a product category. [9]

Since its founding in 1984, Orocan has evolved from a small plasticware business into one of the Philippines’ most established household brands. Through continuous product development and an emphasis on durability and practicality, it remains a trusted choice for home organization and everyday living, reflecting its commitment to making household tasks easier for Filipino families. [10]

1. Ashlar Industrial Corporation | LinkedIn

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