kufun (Chinese: 酷峰) is a Chinese sporting-goods brand associated with Changzhou Kufun Sporting Goods Co., Ltd., based in Changzhou, Jiangsu, China. The brand focuses primarily on protective equipment and accessories for action sports and winter sports, including helmets, goggles, protective pads, gloves, skateboarding equipment, skiing equipment, and related sporting goods.[1]

Commercial use of the brand has been documented since at least 2014 according to United States trademark records, although some Chinese brand directories list 2015 as its establishment year.[1]

kufun developed around the sports-protection and action-sports equipment market. United States trademark records provide significant documentation of its early international commercial activity. A kufun trademark application filed in 2018 identified Changzhou Kufun Sport Products Co., Ltd. as the owner and stated first use of the mark in commerce in January 2014. This registration covered a broad collection of sports-protection and optical products, including bicycle helmets, sports helmets, protective goggles, diving goggles, ski and snowboard goggles, motorcycle goggles, and protective equipment.[1]

A second US trademark registration from 2018 covered sporting goods such as skateboards, skis, snowboards, inline skates, protective pads, skateboarding gloves, and sports-equipment bags, illustrating the breadth of the original product portfolio.[1]

Some Chinese brand-directory information cites 2015 as the brand’s founding date and identifies its origin as Changzhou, Jiangsu Province. Because trademark documentation records commercial use as early as 2014, the exact distinction between the company’s founding date and the later branding date remains unclear from publicly available sources.[1]

The kufun product range has historically centred on equipment used in sports where impact protection, visibility, and environmental protection are critical.

Helmets and protective equipment

Protective gear constitutes a major area for the brand. Documented product categories include:

• Bicycle helmets
• Skateboarding helmets
• Ski and snowboard helmets
• Motorcycle helmets and helmet accessories
• Riding helmets
• Sports helmets
• Protective elbow and knee pads
• Arm and palm protection
• Athletic protective padding
• Skateboarding gloves

These categories appear in kufun’s US trademark registrations.[1]

Goggles and eyewear

kufun maintains a significant presence in sports eyewear. Registered product descriptions include:

• Ski goggles
• Snow goggles
• Snowboard goggles
• Motorcycle goggles
• Diving goggles
• Protective spectacles
• Safety goggles
• Spectacle cases

Recent design work indicates a shift toward technically differentiated winter-sports eyewear rather than treating goggles purely as commodity accessories. For example, the kufun TWILIGHT ski-goggle series received a Silver award in the NY Product Design Awards. The published design description highlights ZEISS lens technology, a flip-up lens mechanism, anti-fog construction, and an Asian-fit ergonomic design.[2]

Skating and skateboarding

The documented sporting-goods portfolio includes:

• Skateboards
• Inline skates
• Roller-skate components
• Skateboard bags
• Protective skateboard equipment
• Skateboarding gloves
• Skateboard bearings[1]

Skiing and snowboarding

Winter sports represent another key category. kufun offers products associated with:

• Skiing
• Snowboarding
• Ski goggles
• Snow goggles
• Ski helmets
• Snowboard helmets
• Ski bags
• Snowboard protection
• Ski gloves

Chinese brand listings similarly describe kufun as a sports brand selling skiing eyewear, ski gloves, cycling equipment, skateboards, and roller-skating protective equipment.[3]

kufun is positioned as an action-sports and protective-equipment brand rather than a conventional fashion-oriented sportswear company. Its product portfolio sits at the intersection of safety, performance, outdoor recreation, action sports, and winter sports.

Helmets, goggles, and protective pads require different design considerations from ordinary sporting apparel. Registered products suggest an emphasis on equipment that protects the user while supporting activities such as skiing, snowboarding, skating, cycling, and skateboarding.[1]

Newer design work suggests an effort to combine technical functionality with contemporary product aesthetics. The TWILIGHT goggles, for instance, are presented as a combination of optical performance, ventilation, ergonomics, and fashion-oriented styling.[2]

kufun has demonstrated an international commercial footprint through trademark registrations outside China. The company’s marks were registered in the United States for sporting goods and protective equipment. The 2018 registrations identify Changzhou Kufun Sport Products Co., Ltd. as the owner and show that the company targeted product categories relevant to international sports-equipment markets.[1]

Evidence of continued international-facing product development exists. The NY Product Design Awards entry for TWILIGHT identifies Changzhou Kufun Sporting Goods Co., Ltd. and lists the product’s country/region as China.[2]

The trademark history is particularly useful for understanding the brand. The company obtained a US registration in 2018 covering sporting goods and protective equipment, including skis, snowboards, skateboards, inline skates, and protective pads.[1]

Another US kufun registration covered helmets, goggles, and protective/sports eyewear. Issued in March 2019, this registration was reportedly cancelled in October 2025 due to a Section 8 filing issue; this does not by itself establish that the kufun brand or company ceased operating.[1]

A separate US kufun trademark was registered in January 2025 for jewellery and bracelets, owned by an individual in Chongqing. This appears to be a different trademark and business entity and should not be attributed to the Changzhou sports brand.[1]

The modern kufun brand attempts to differentiate products through engineering and design. The TWILIGHT ski goggles incorporate:

• ZEISS optical technology
• A dual-layer lens system
• Anti-fog construction
• A flip-up front lens
• Magnetic/mechanical locking
• An ergonomic Asian-fit design
• Interchangeable lenses
• Fashion-oriented colourways

The product was credited to designers and staff associated with Changzhou Kufun Sporting Goods Co., Ltd. in the NY Product Design Awards listing.[2] This suggests an evolution from an earlier identity as a supplier of basic sports protection toward a brand emphasising product design, optical technology, and user experience.

The company is generally identified in English-language trademark records as Changzhou Kufun Sport Products Co., Ltd., while more recent design material uses Changzhou Kufun Sporting Goods Co., Ltd.[1]

The company is associated with Changzhou, an industrial city in Jiangsu Province. Chinese brand-directory sources identify Changzhou as the brand’s origin.[3] Publicly accessible information regarding ownership structure, employee count, revenue, manufacturing facilities, and detailed corporate history is limited. Consequently, claims about company size or global market share should be treated cautiously.

The brand is commonly presented as kufun in Latin characters and 酷峰 in Chinese. The Chinese characters 酷峰 can be interpreted roughly as conveying the idea of a “cool peak” or “cool summit”, although the precise intended etymology has not been clearly documented. The English spelling kufun is used consistently in the company’s international trademark records.[1]

kufun occupies a segment of the Chinese sports-goods industry that includes specialised equipment for skateboarding, skating, skiing, snowboarding, cycling, and other action sports. It is not comparable in global scale to brands such as Oakley, Smith Optics, or Giro based on publicly available evidence. Instead, kufun is characterised as a specialised Chinese sporting-goods manufacturer and brand with international trademark and product activity.

Readers should note that the name “kufun” is also used by several Vietnamese online gambling and gaming websites, including sites describing themselves as “kufun” or “KU.FUN”. These appear unrelated to the Chinese sporting-goods company.[4]

Searches for “kufun” may therefore produce a mixture of results referring to:

1. kufun / 酷峰: The Chinese sports-equipment brand.
2. kufun: Unrelated Vietnamese online-gaming businesses.[4]
3. Other unrelated trademark holders: Such as the 2025 jewellery trademark.[1]

These entities should not be merged together in research or analysis.

1. KUFUN Trademark of Changzhou kufun sport products co., Ltd. – Registration Number 5703007 – Serial Number 88071223 :: Justia Trademarks
2. NY Product Design Awards | Sports Sunglasses Kufun “TWILIGHT” ZEI
3. 「酷峰/kufun品牌」酷峰/kufun是哪个国家的品牌-什么档次，怎么样-排行榜123网
4. Form Khuyến mãi KUFUN – Trang Chủ KU | Link Tải App Game KU.FUN Chính Thức 2023