Kyowa was launched in 1988 by Kitchen Beauty Marketing Corporation (KBMC) with the goal of making quality kitchen appliances accessible to Filipino families. During the early years, the company focused on affordable cooking and food preparation appliances that suited the needs of local consumers. [1]

The brand gained popularity in the 1990s by introducing products designed for the Philippine market, including rechargeable lanterns during years when power interruptions were common. It later expanded into a wide range of household appliances, becoming a familiar name in homes across the country. By its 35th anniversary, Kyowa had established itself as one of the country’s leading appliance brands. [1]

Kyowa is the flagship appliance brand of Kitchen Beauty Marketing Corporation (KBMC), a Philippine-based company. Although the brand carries a Japanese-sounding name, it is not a Japanese company; it is a Filipino-owned brand that designs and markets products primarily for the Philippine market. [1]

Kyowa positions itself around the idea of “Life Made Easy.” The company emphasizes:

• Affordable and practical appliances

• Reliable performance for daily household use

• Products built for long-term durability

• Strict quality control

• Convenience for Filipino families

According to the company’s mission, it aims to improve everyday living through innovative, high-quality products while operating with integrity, sustainability, and customer-focused service. [1]

Kyowa offers a broad portfolio of small home and kitchen appliances, including:

Kitchen Appliances

• Rice cookers

• Electric kettles

• Air fryers

• Multi-cookers

• Stand mixers

• Coffee makers

• Blenders

• Juice extractors

• Oven toasters

• Waffle makers

• Electric grills

• Gas stoves

Home Appliances

• Electric fans

• Water dispensers

• Dry irons

• Food warmers

• Ice shavers

• Rice dispensers

• Other household essentials

The company organizes many of its products into Essential, Classic, and Premium product tiers to meet different consumer budgets and preferences. [1]

Kyowa primarily serves the mass-market and mid-range appliance segment in the Philippines. The brand competes with other local appliance manufacturers by focusing on:

• Affordable pricing

• Nationwide availability

• Local customer support

• Warranty services

• Products tailored for Filipino cooking and household needs

Its appliances are widely available through traditional appliance retailers, department stores, supermarkets, and e-commerce platforms. [1]

Kyowa describes its brand personality as:

• Approachable – warm and family-oriented

• Practical – value-for-money functionality

• Empowering – supporting households and small businesses

• Innovative – creating products that simplify daily life

• Reliable – dependable performance

• Modern-traditional – combining Filipino values with modern convenience

The company also highlights its core values of Knowledge & Competence, Mutual Respect & Collaboration, Boldness in Excellence, and Commitment & Integrity. [1]

Kyowa products are distributed throughout the Philippines via:

• Appliance specialty stores

• Department stores

• Supermarkets

• Authorized dealers

• Online marketplaces

• The brand’s official online store

The company also maintains customer service and warranty support through its Philippine operations. [1]

Kyowa has built a reputation as a dependable and budget-friendly appliance brand in the Philippines. Consumer discussions frequently highlight its durability, accessible warranty support, and suitability for home kitchens and small businesses, particularly for products such as rice cookers, stand mixers, and electric fans. While individual experiences vary, the brand is commonly regarded as offering strong value for its price. [2]

Kyowa’s stated vision is:

“To be the company of choice in every kitchen and beyond—a multi-generational enterprise built on strong values enriching lives through excellence, innovation, and service to our community.” [1]

The company’s mission is to improve lives by providing innovative, high-quality products and services while maintaining strong ethical standards, customer satisfaction, and environmental responsibility. [1]

1. About Us – Kyowa

2. Ano pong mas better na budget friendly na stand mixer? KYOWA or PERYSMITH?