Laolaifu is a Chinese consumer brand specialising in adult incontinence and personal hygiene products. It primarily serves elderly individuals, people requiring incontinence care, and home-care settings. The product range includes adult diapers, adult pull-up pants, and disposable nursing pads. The brand aims to improve users’ quality of life through safe, comfortable, and convenient care solutions while reducing the burden on family caregivers [1].

The name Laolaifu conveys the concept of “blessings in old age,” reflecting the brand’s philosophy of caring for the elderly and promoting health in later life.

Note: The name Laolaifu is used by multiple unrelated entities in China across sectors such as pharmaceuticals and food services. This article refers specifically to the adult care brand owned by Hebei Hongda Sanitary Products Co., Ltd.

Laolaifu is a brand of Hebei Hongda Sanitary Products Co., Ltd., a manufacturer based in Hengshui, Hebei Province, China. The company produces sanitary and hygiene products for adults, pregnant women, and infants, integrating research and development, manufacturing, sales, logistics, and customer service [1].

Hebei Hongda has established production systems for hygiene products and has maintained a long-term focus on the adult care market. As demand for adult incontinence products has grown alongside China’s ageing population, Laolaifu has become one of the domestic brands operating in this sector [1].

The development of Laolaifu is closely linked to demographic shifts in China:

• A rising proportion of elderly people in the population
• Increasing demand for elder care
• A transition from informal family care to more professional and product-based care solutions
• Growing acceptance of adult diapers and nursing pads among consumers

Within this environment, adult incontinence products have evolved from being viewed primarily as medical aids to becoming mainstream daily health and hygiene consumables.

Adult diapers

Adult diapers are designed for users with limited mobility or higher care needs, including:

• Bedridden elderly individuals
• People with mobility impairments
• Post-operative patients
• Individuals requiring overnight care

Key product features typically include high-absorbency cores, leak-prevention structures, adhesive waist tabs for secure fitting, and materials intended to maintain skin dryness and comfort.

Adult pull-up pants

Adult pull-up pants are worn like regular underwear and are suited for:

• Active elderly users with greater mobility
• Daytime use outside the home
• Individuals who require easier changing

Nursing pads and bed protectors

Nursing pads and waterproof bed protectors are used for:

• Protecting mattresses and bedding
• Wheelchair use
• General daily care assistance

These products help reduce cleaning efforts and improve convenience for caregivers.

Laolaifu positions itself as a provider of home adult care solutions. Its primary consumer segments include:

• Elderly end-users
• Family members purchasing on behalf of relatives
• Institutional care facilities
• Medical and aged-care service providers

Compared with general hygiene brands, Laolaifu places particular emphasis on user dignity, comfort, privacy, and long-term wearability.

Publicly available brand materials highlight four core principles: professional care, quality assurance, compassion for the elderly, and improvement of quality of life. The brand seeks to help older adults maintain greater independence while alleviating caregiving responsibilities for family members [1].

Strengths

Focused market segment

Unlike comprehensive hygiene manufacturers, Laolaifu concentrates specifically on adult care, allowing it to target a well-defined user base.

Alignment with demographic trends

The continued ageing of the population supports long-term growth potential in the adult incontinence market.

Coverage of home care needs

The product portfolio addresses multiple scenarios ranging from light assistance to long-term care.

Challenges

The adult incontinence industry is highly competitive, with participants including:

• International hygiene conglomerates
• Large domestic hygiene manufacturers
• Emerging e-commerce-native brands

To remain competitive, brands in this space must continually improve product comfort, absorbency performance, brand awareness, and distribution coverage.

Laolaifu products are sold through:

• E-commerce platforms
• Maternity and specialty care retail outlets
• Distributor networks
• Channels serving aged-care and nursing institutions

Laolaifu is a Chinese adult incontinence brand manufactured by Hebei Hongda Sanitary Products Co., Ltd., producing adult diapers, pull-up pants, and nursing pads. Centred on the needs of elderly users, the brand emphasises comfort, safety, and convenience for home care. As China’s ageing population drives expansion in the adult incontinence market, Laolaifu participates as a domestic brand within this growing consumer category [1].

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