Yangzhou Sevenstar Sports Goods Co., Ltd. describes itself as a manufacturer and seller engaged in the research and development, production, sales, and service of sporting products, with a particular focus on fitness belts, wrist supports, elbow supports, knee supports, and fitness gloves 6.

LARA STAR is linked to Yangzhou Sevenstar Sports Goods Co., Ltd., which was established in 2014 in Yangzhou, Jiangsu Province, an established manufacturing and commercial centre in eastern China. Industry listings identify the company’s business as fitness equipment and protective sporting gear, with LARA STAR / 劳拉之星 listed as its primary brand 216.

The brand’s presence in international markets dates back at least to the late 2010s. Trademark records provide evidence of this expansion; in the United States, applications were filed covering sporting goods and apparel, including fitness equipment, boxing gloves, weightlifting equipment, resistance bands, sports gloves, and athletic clothing 12.

LARA STAR has developed a broad product portfolio rather than concentrating on a single sport.

Strength training

Strength and weight training constitute one of the brand’s most recognisable categories. Products associated with LARA STAR include:

• Weightlifting belts
• Lifting straps
• Wrist wraps
• Wrist supports
• Weightlifting gloves
• Grip aids
• Resistance bands
• Resistance tubes
• Wrist and ankle weights
• Weight plates
• Kettlebells
• Barbell accessories
• Training equipment

Trademark filings for the brand specifically list products such as weightlifting belts, wrist wraps, resistance bands, resistance equipment, athletic supports, and weightlifting gloves 12.

Sports protection

Sports protection is a significant component of the LARA STAR identity. The product range includes:

• Knee supports
• Elbow supports
• Wrist supports
• Waist supports
• Shin and leg protection
• Athletic wraps
• Protective gloves
• Athletic straps
• Boxing-related protective equipment

The company positions these items as essential equipment for athletes, fitness enthusiasts, and outdoor users 415.

Boxing and combat sports

LARA STAR also operates in the boxing and combat-sports equipment sector, offering:

• Boxing gloves
• Hand wraps
• Training gloves
• Wrist protection
• Protective equipment

United States trademark documentation lists boxing gloves and other training or protective products among the goods associated with the brand 3.

Footwear and apparel

The brand has expanded beyond accessories into sports footwear and clothing. Trademark applications have included:

• Sneakers
• Athletic shoes
• Boxing shoes
• Track-and-field footwear
• Gym shoes
• Sports bras
• Sports pants
• Gym shorts
• Sports shirts
• Sports vests
• Sports hats
• Gloves

This expansion indicates an effort to position LARA STAR as a broader sporting-goods brand rather than solely a protective-equipment manufacturer 6.

LARA STAR is positioned as a provider of functional, affordable sports equipment for ordinary athletes and fitness users. Unlike premium international brands or specialised high-end strength labels, the portfolio emphasises equipment and accessories that directly support training.

Its strongest categories are particularly relevant to weightlifters, powerlifters, bodybuilders, gym enthusiasts, cross-training users, boxers, amateur athletes, and individuals beginning strength training. Company descriptions emphasise helping athletes and fitness users “release their potential” through sports-protection and training products 7.

LARA STAR products generally follow a functional rather than luxury-oriented design philosophy. The emphasis is placed on protection, support, grip, stability, and training performance. For example, wrist wraps are intended to stabilise the wrist during pressing movements; lifting straps help users maintain their grip during pulling exercises; weightlifting belts provide trunk support during heavy lifting; and knee or elbow supports offer compression and stability.

This approach makes the brand particularly relevant to strength-training communities where equipment is judged heavily on functionality and price-to-performance ratio 1417.

Although LARA STAR originates in China, company information states that its products are sold internationally, including in North America, the European Union, Australia, Japan, South Korea, and South and Southeast Asian markets 8. The brand has appeared in international trademark proceedings, demonstrating commercial use outside China for several years. USPTO records show Yangzhou Sevenstar as the party associated with multiple LARA STAR trademark applications involving sporting goods and apparel 79.

Presence in the Philippines

There is evidence of LARA STAR being sold to consumers in the Philippine fitness market. A 2026 discussion in the Philippine fitness community mentioned LARA STAR lifting straps, wrist wraps, cable attachments, and powerlifting shoes. Commenters generally described some of these products as good value for their price 5. This feedback represents consumer anecdotal evidence rather than an independent laboratory assessment of product quality.

The distinction between LARA STAR and Yangzhou Sevenstar Sports Goods Co., Ltd. is significant. LARA STAR is the consumer-facing brand, while Yangzhou Sevenstar Sports Goods Co., Ltd. is the associated Chinese company responsible for the business operations behind the brand.

Established in 2014, the company describes its activities as covering product development, manufacturing, sales, and service, with specialisation in fitness equipment and protective sports equipment 10. Some secondary sources identify 谢贤喜 (Xie Xianxi) as the company’s legal representative or founder, although this detail is less consistently documented than the company-brand relationship 11.

LARA STAR has a complex trademark history in the United States. Yangzhou Sevenstar has filed multiple U.S. trademark applications for LARA STAR, covering sporting equipment and apparel 12.

Disputes have also involved another applicant, Shen Zhen Feng, who obtained a U.S. registration for LARA STAR covering various fitness products 313. Yangzhou Sevenstar subsequently brought proceedings challenging that registration and asserted earlier use of the mark. USPTO Trademark Trial and Appeal Board records show proceedings involving both parties 47. Consequently, not every online LARA STAR trademark record necessarily represents the same commercial entity. The brand most commonly identified in Chinese sporting-goods sources as 劳拉之星 is associated with Yangzhou Sevenstar Sports Goods Co., Ltd. 12.

LARA STAR is generally positioned below the largest global sporting brands in terms of international brand recognition but has developed a presence among budget-conscious strength-training consumers. Its appeal is largely based on a broad product selection, low-to-moderate pricing, practical designs, availability through online marketplaces, strength-training specialisation, and a large selection of accessories 14.

In the Philippine market, users have reported positive experiences with several LARA STAR products, particularly wrist wraps, lifting straps, and powerlifting shoes, noting that the brand serves as a relatively inexpensive alternative to more established specialist brands 5.

LARA STAR is a Chinese-origin, fitness-focused sporting-goods brand with an increasingly international market presence. Its identity sits at the intersection of three areas:

Fitness

Weightlifting, bodybuilding, gym training, and general strength development.

Athletic protection

Wrist, knee, elbow, waist, and hand protection designed to support training.

Sports equipment

Gloves, straps, resistance equipment, footwear, and other accessories.

The brand’s expansion into clothing and footwear suggests ambitions extending beyond a niche protective-equipment company toward becoming a comprehensive fitness and sporting-goods label 6.

1. LARA STAR Trademark Application of YANGZHOU SEVENSTAR SPORTS GOODS CO.,Ltd – Serial Number 97739232 :: Justia Trademarks
2. LARA STAR Trademark Application of YANGZHOU SEVENSTAR SPORTS GOODS CO.,Ltd – Serial Number 97733614 :: Justia Trademarks
3. LARA STAR Trademark of SHEN ZHEN FENG – Registration Number 5732365 – Serial Number 88083728 :: Justia Trademarks
4. USPTO TTABVUE. Trademark Trial and Appeal Board Inquiry System
5. LARASTAR
6. larastar品牌资料介绍_larastar护腕带怎么样 – 品牌之家
7. USPTO TTABVUE. Trademark Trial and Appeal Board Inquiry System
8. USPTO TTABVUE. Trademark Trial and Appeal Board Inquiry System
9. USPTO TTABVUE. Trademark Trial and Appeal Board Inquiry System
10. USPTO TTABVUE. Trademark Trial and Appeal Board Inquiry System
11. USPTO TTABVUE. Trademark Trial and Appeal Board Inquiry System
12. Торговая марка №1076035 — LARA STAR: владелец торгового знака и другие данные | РБК Компании
13. LARA STAR Trademark (USPTO Serial 97312170) – SHEN ZHEN FENG | USPTO Record | TrademarkElite
14. LARA STAR Top 20 Products from Strength Training Equipment Brand – FindThisBest
15. larastar：护膝、护肘、护腕、护腰运动护具品牌 – 店铺说
16. 劳拉之星品牌_劳拉之星好不好？_劳拉之星是哪家公司的？_爱厂家
17. LARA STAR Weightlifting Shoes Review – aestheticbeats