[2]

LEPAS was introduced by Chery Group in 2025 as a premium international vehicle brand aimed at customers seeking stylish, technology-rich, environmentally friendly transportation.

Unlike many Chinese brands that primarily emphasize affordability, LEPAS was created around a premium lifestyle concept called the “New Elegant Lifestyle.” The brand focuses on combining aesthetics, intelligent technology, comfort, and sustainability.

Its first global public appearance took place during Milano Design Week, followed by a larger showcase at Auto China 2026, where the company presented its first production lineup and international expansion strategy. [3]

The name LEPAS combines three concepts:

• LE – inspired by the leopard, representing speed, elegance, agility, and strength.
• LEAP – symbolizing crossing borders, innovation, and global mobility.
• PASSION – expressing enthusiasm, emotion, and a refined lifestyle.

According to the company, the leopard also inspired the brand’s design philosophy known as Leopard Aesthetics. [4]

LEPAS describes itself as a mobility brand rather than simply a car manufacturer.

Its philosophy centers on:

• Elegant design
• Human-centered intelligent technology
• Comfortable interior living spaces
• Sustainable transportation
• Premium ownership experience

The company believes that technology should feel “warm” and enhance everyday life instead of appearing overly technical. [5]

LEPAS uses a signature design philosophy called Leopard Aesthetics.

Key design characteristics include:

• Streamlined body inspired by a running leopard
• “Leopard Eye” LED headlight design
• Smooth aerodynamic surfaces
• Minimalist luxury interiors
• Premium materials
• Spacious cabin architecture

The company describes its vehicles as balancing performance with elegance. [6]

LEPAS vehicles are developed on the LEX Intelligent Platform, which supports multiple powertrain options:

• Battery Electric Vehicles (BEV)
• Plug-in Hybrid Electric Vehicles (PHEV)
• Intelligent electronic architecture
• Advanced driver assistance technologies
• Connected vehicle software
• Over-the-air software updates

The platform is intended to provide flexibility across different vehicle models while supporting modern intelligent features. [7]

The initial LEPAS lineup includes:

LEPAS L4

• Compact electric SUV
• Urban-oriented design

LEPAS L6

• Mid-size SUV
• Available in EV and PHEV variants

LEPAS L8

• Flagship premium SUV
• Larger dimensions
• Luxury-focused interior
• Advanced intelligent features

The company plans to expand the lineup for international markets. [8]

LEPAS targets:

• Urban professionals
• Young families
• Technology enthusiasts
• Design-conscious buyers
• Customers transitioning from traditional gasoline vehicles to electric mobility

The brand aims to compete in the global premium SUV segment. [9]

LEPAS was created primarily for international markets.

The company has announced expansion into:

• Europe
• Middle East
• Southeast Asia
• Latin America
• Other emerging global markets

Its international rollout is supported by Chery Group’s existing manufacturing and distribution network. [10]

LEPAS emphasizes three core pillars:

1. Leopard Aesthetic – expressive, elegant design inspired by the leopard.
2. Elegant Technology – intelligent features designed around user experience.
3. Exquisite Space – refined, spacious interiors intended as a “third living space” beyond home and work. [11]

LEPAS is not an independent manufacturer. It is a premium international brand developed and owned by Chery Group, leveraging Chery’s engineering, manufacturing, and global supply chain while maintaining its own branding and design identity. [12]

LEPAS states that its mission is to:

• Promote elegant mobility
• Blend intelligent technology with emotional design
• Deliver premium-quality vehicles
• Support sustainable transportation
• Create enjoyable and aesthetically pleasing driving experiences

The company summarizes this vision with the slogan “Elegance Moves the World.” [13]

LEPAS is a global premium automotive brand launched by Chery Group to compete in the rapidly growing new energy vehicle market. Built around elegant design, intelligent technology, and sustainable mobility, the brand targets international customers with a lineup of electric and plug-in hybrid SUVs based on its LEX platform. Its identity is inspired by the leopard, reflecting speed, strength, and refined aesthetics, while its long-term strategy focuses on expanding across Europe, the Middle East, Southeast Asia, and other global markets. [14]

1. Expanding Worldwide, LEPAS Embarks on a New Journey of Elegant Living with “Drive Your Elegance” – LEPAS
2. Brand Story – LEPAS
3. Auto China 2026: LEPAS Unveils NEV Portfolio, Kicking Off
4. Elegance Moves the World — LEPAS Joins Global Partners to
5. LEPAS FAQs | LEPAS Malaysia
6. LEPAS Defines “Elegant Driving” with Its Intelligent LEX Platform
7. HOME – LEPAS
8. Driving Elegance Together — LEPAS Global Partner Conference
9. LE PASS – Augmentez votre pouvoir d’achat MAINTENANT !
10. LEPASS Trademark – Serial Number 87073267 :: Justia Trademarks
11. Découvrez les Offres LE PASS
12. HOME – LEPAS