Lifestyle Gourmet Market traces its beginnings to 2010. According to the company, its origins stemmed from an encounter with trail mix in a store in the United States. The founders identified an opportunity because comparable products were not readily available in the Philippine market at the time. This initial interest in trail mix subsequently expanded into the development of granolas and snack bars.[1]

The company’s product philosophy centres on the idea that healthy food does not have to be boring. Lifestyle Gourmet describes its product-development process as a careful combination of ingredients, textures, and flavours, with each product intended to deliver both nutritional value and an enjoyable eating experience.[1]

Public business profiles identify Lifestyle Gourmet Market as a manufacturer, retailer, trader, brand owner, distributor, exporter, and importer within the food-and-beverage sector. Jen Ty is identified as the CEO and founder.[2]

Lifestyle Gourmet has developed a broad portfolio rather than concentrating on a single snack category.

Granola

Granola is one of the brand’s core product categories. Current offerings include Dark Chocolate Granola, Peanut Butter Oatmeal Granola, Strawberry Yogurt Granola, Fruity Maple Granola, and Tropical Fruit Granola. The company describes granola as part of the product range that grew out of its original interest in trail mix.[1]

Trail mix

Trail mix remains another important category, featuring combinations of nuts, seeds, and dried fruits. Examples include Cranberry Trail Mix, which combines peanuts, cashews, dried cranberries, dried apples, and pumpkin seeds.[1]

Snack bars

The company produces snack and protein-style bars, including products such as the Choco Peanut Butter Bar.[3]

Nut butters

Lifestyle Gourmet’s portfolio includes All Natural Peanut Butter, All Natural Almond Butter, and Cocoa Peanut Butter. The almond butter, for example, is described as being made from roasted almonds, coconut sugar, and sea salt.[1]

Vegetable and fruit-based snacks

The brand has expanded beyond traditional granola and nuts into snack foods such as Calabaza Chips and O-Nana Crisps. Calabaza Chips are available in flavours including cheese, sour cream, and barbecue.[1]

Popcorn

Lifestyle Gourmet offers popcorn under the Pop Maister line, including vegan barbecue, vegan cheese-and-caramel, and chocolate-caramel variants.[1]

A central characteristic of Lifestyle Gourmet’s positioning is its attempt to bridge the gap between healthy eating and pleasurable snacking. Rather than presenting health food solely as functional nutrition, the company refers to its products as “healthy indulgences.” Its stated objective is to use carefully selected ingredients while maintaining appealing combinations of flavour and texture.[1]

This places the brand between traditional health food and conventional snack food. Lifestyle Gourmet attempts to make health-conscious products feel like gourmet treats rather than dietary substitutes.

The company describes its products as all-natural or organic, with a portfolio including granolas, trail mixes, bars, nut butters, and dehydrated fruits. It also states that products are developed with consideration for their potential health benefits.[1]

However, it is useful to distinguish between the company’s brand positioning and the nutritional characteristics of individual products. Terms such as “natural,” “healthy,” or “gourmet” do not automatically mean that every product has the same nutritional profile. Specific ingredients and nutrition information should therefore be assessed product by product.

An important part of Lifestyle Gourmet’s business is its private-label and white-label manufacturing capability. The company creates healthy snacks for other organizations that wish to offer nutritious products under their own brands. Capabilities include developing trail mixes, granolas, snack bars, nut butters, organic dehydrated fruits, and other customized healthy snacks. Consequently, Lifestyle Gourmet operates not only as a consumer-facing brand but also as a B2B food-product development and manufacturing partner.[1]

Lifestyle Gourmet products are sold through the company’s own online store as well as third-party retailers and marketplaces. Its official store lists numerous product categories, and its online presence includes a Shopee Philippines store.[1]

The brand is also carried by specialty retailers. For example, Echo Store Davao lists Lifestyle Gourmet Trail Mix among its plant-based and vegan product offerings.

The Department of Trade and Industry’s MSME directory lists Lifestyle Gourmet Market among Philippine food-and-beverage enterprises, identifying its principal location in Pasig City.

Lifestyle Gourmet Market’s published contact address is 58 F Roosevelt Avenue, Maybunga, Pasig City, Philippines. The company’s website provides the same Pasig address for its operations and customer contact.[1]

Lifestyle Gourmet products appear in records of the Philippine Food and Drug Administration (FDA). For example, an FDA record lists JEN77T INC as the company associated with a Lifestyle Gourmet Sweet Potato Chips – Sea Salt Flavor product, with the brand name recorded as Lifestyle Gourmet. The listed address corresponds to the company’s Pasig location. This provides independent regulatory evidence connecting the Lifestyle Gourmet brand to food-product manufacturing and registration in the Philippines.

Lifestyle Gourmet’s identity encompasses several key themes:

• Health-conscious living: The brand associates itself with a healthy lifestyle and targets consumers who prioritise healthier food choices.[1]
• Indulgence: Rather than emphasizing restriction, the company uses the concept of “healthy indulgence,” suggesting that eating well can coexist with enjoyable flavours and textures.
• Gourmet positioning: The term “Gourmet” is integral to the brand identity. Products are presented as carefully formulated combinations rather than generic commodity snacks.
• Convenience: Granola, trail mix, bars, chips, nut butters, and popcorn are convenient formats suited to breakfast, snacking, work, travel, and on-the-go consumption.
• Product innovation: The company has expanded from its original trail-mix concept into multiple categories, demonstrating a strategy of extending the brand into adjacent snack and breakfast products.[1]

Lifestyle Gourmet primarily appeals to consumers seeking a combination of health, convenience, and taste. Likely consumer segments include:

• Health-conscious consumers
• Professionals looking for convenient snacks
• Fitness and active-lifestyle consumers
• Consumers interested in natural or organic foods
• Families looking for alternative snack options
• Consumers interested in granola and breakfast foods
• Vegan or plant-based consumers for selected products
• Corporate buyers seeking private-label healthy snacks

The product range allows the company to reach consumers beyond the traditional health-food audience, particularly through indulgent flavours such as chocolate, cheese, caramel, and barbecue.

Lifestyle Gourmet operates as a multi-channel food business rather than simply a packaged-food brand. Its activities encompass product development, manufacturing, consumer branding, online retail, distribution, and private-label production. This diversified model provides several revenue channels; its own brand builds consumer recognition, while private-label production allows it to work behind the scenes with other businesses.[1]

Within the Philippine food market, Lifestyle Gourmet occupies a niche between mainstream packaged snacks and premium health-oriented foods. Its products tend to use familiar snack formats—granola, popcorn, chips, peanut butter, and trail mix—but differentiate themselves through ingredients, flavour combinations, and health-oriented branding. This positioning is particularly relevant as consumers increasingly look for foods that combine convenience with perceived wellness benefits.

Lifestyle Gourmet has publicly stated a commitment concerning its supply chain, noting that it was working with suppliers toward using 100% cage-free eggs by the end of 2024.[1] As this statement represents a company commitment rather than an independently verified current status, it should be treated as a stated goal rather than proof that the target was achieved.

Lifestyle Gourmet’s website uses the tagline: “Sharing your passion for a healthy lifestyle.” The brand also describes its mission in terms of creating “one indulgence at a time” for customers who value their health.[1] Together, these statements capture the brand’s central proposition: healthy eating without giving up the pleasure of good food.

1. Healthy Snacks | All Natural | Philippines | Lifestyle Gourmet Market | Granola
2. Company Profile – Lifestyle Gourmet Market | GlobalLinker
3. Lifestyle Gourmet – Real Food PH