About Lowepro
Lowepro is an American brand specialising in photography equipment accessories, best known for designing and manufacturing protective carrying solutions for cameras, lenses, drones, laptops, and other electronic gear. Founded in 1967, the company established itself as a leading name in the camera bag industry through a focus on durability, ergonomic design, weather protection, and equipment suited for outdoor use. Lowepro is currently part of Videndum PLC.1
Overview
| Category | Details |
|---|---|
| Brand name | Lowepro |
| Founded | 1967 |
| Founders | Greg Lowe and Mike Lowe |
| Origin | Colorado, United States |
| Headquarters | Petaluma, California, United States |
| Industry | Photography accessories, carrying systems, protective equipment |
| Products | Camera bags, backpacks, cases, drone bags, laptop bags, imaging accessories |
| Parent company | Videndum PLC |
| Main customers | Professional photographers, videographers, content creators, travellers, outdoor photographers |
History
Foundation and early years (1967–1970s)
The origins of Lowepro are rooted in the outdoor equipment industry. In 1967, mountaineer and adventure photographer Greg Lowe created the first internal-frame backpack while working in Colorado. This invention significantly improved load distribution and comfort for climbers and outdoor explorers.3
As Greg Lowe frequently carried cameras during climbing expeditions and wilderness trips, he recognised that photographers required better methods to protect expensive equipment whilst traversing demanding environments. This realisation led to the development of specialised camera carrying systems.4
In 1972, Lowepro introduced one of the first soft-sided, foam-padded protective camera bags, establishing the company’s enduring commitment to equipment protection.5
Development and innovation
Throughout the late 20th century, Lowepro became renowned for introducing several key innovations in camera bag design.
Internal-frame backpack technology (1967)
The original backpack innovation created by Greg Lowe influenced modern outdoor backpack design and became the foundation of Lowepro’s approach to carrying comfort.6
Padded camera protection (1972)
Lowepro helped popularise dedicated padded camera bags designed specifically to shield cameras and lenses from impact and adverse environmental conditions.
Ergonomic carrying systems
The company developed improvements such as contoured shoulder straps, modular storage systems, and enhanced weight distribution to make carrying photography equipment more comfortable.7
All Weather AW Cover™ (1992)
Lowepro introduced its built-in All Weather (AW) rain cover system, designed to protect equipment from rain, snow, dust, and other outdoor elements.8
SlipLock™ modular system (1993)
The SlipLock system allowed photographers to attach additional pouches and accessories to compatible bags, creating flexible carrying configurations.9
Brand philosophy
Lowepro’s identity has traditionally been built around three core themes:
Protection
The brand’s primary mission is protecting valuable imaging equipment. Lowepro products are engineered with a focus on impact resistance, organisation, weather protection, and accessibility.10
Adventure and exploration
Unlike many traditional luggage brands, Lowepro’s history is closely tied to outdoor exploration. The company’s products were developed for photographers working in challenging environments, including mountains, deserts, forests, and remote locations.11
Sustainability
In recent years, Lowepro has emphasised reducing environmental impact through product durability, repairability, and the use of recycled materials in selected products.12
Product categories
Camera bags and backpacks
Camera bags remain Lowepro’s core product category. The company produces solutions for:
- DSLR and mirrorless cameras
- Professional video equipment
- Multiple lenses and accessories
- Travel photography setups
- Outdoor photography missions
Popular product families include:
ProTactic series
Designed for professional photographers requiring modular storage, durability, and quick equipment access.
PhotoSport series
Focused on outdoor photographers who combine hiking, travel, and photography.
Fastpack series
Hybrid backpacks designed for photographers who need space for both camera equipment and personal items.
Slingshot series
Designed for fast camera access without fully removing the bag.
Design approach
Lowepro products typically emphasise:
- Protective padding
- Weather resistance
- Ergonomic straps
- Modular organisation
- Quick camera access
- Lightweight construction
- Long-term durability
The company states that its products are tested in both laboratory environments and real-world field conditions with photographers.
Ownership history
Lowepro has experienced several ownership changes throughout its history:
- Originally developed from the Lowe outdoor equipment heritage.
- Expanded internationally through partnerships with DayMen Photo Marketing.
- In 2017, Lowepro was acquired by The Vitec Group for approximately US$10.3 million.
- The Vitec Group later changed its name to Videndum PLC in 2022.
Market position
Lowepro is considered one of the most established camera bag brands worldwide. Its reputation stems from decades of specialisation rather than being a general luggage manufacturer. The brand is widely used by:
- Professional photographers
- Photojournalists
- Wildlife photographers
- Travel photographers
- Videographers
- Outdoor creators
Its main competitors include brands such as Think Tank Photo, Manfrotto, Peak Design, and Shimoda Designs.
Brand significance
Lowepro’s importance in photography history lies in helping transform camera bags from simple carrying containers into specialised technical equipment. The company introduced concepts such as dedicated camera protection, modular storage, weather protection, and photographer-focused ergonomics that influenced the broader camera accessory market.
Today, Lowepro remains recognised as a heritage brand for photographers who need reliable protection for their equipment while travelling, working, or exploring.
