Third-party business profiles also identify Lucenbase as a Chinese skincare brand founded in 2008 with its headquarters in Guangzhou.3

2008: Inception

The history of Lucenbase is generally traced back to 2008. Early records indicate that the brand initially developed its skincare business through online channels, establishing an early consumer base centered on eye care products.

According to historical corporate introductions from Guangzhou Luzhen Biotechnology Co., Ltd., one of the brand’s earliest significant products was the All-in-One Eye Cream. Launched in 2008, it gradually gained consumer recognition, and by 2012, cumulative sales had exceeded 200,000 units.18

This trajectory indicates that Lucenbase did not originally enter the market with its current “ingredient-focused” identity. Instead, it evolved from a typical single-product, e-commerce-driven Chinese skincare brand.

2013–2016: E-commerce Expansion

As China’s e-commerce and beauty markets expanded, Lucenbase broadened its product range from eye creams to include masks, general skincare, and color cosmetics.

Early data shows the brand received television recommendations in 2013 and increased exposure through fashion and beauty programs in 2015. In 2016, its All-in-One Eye Cream won Tmall beauty awards, including accolades for Annual Single Product and Eye Care Category.19

E-commerce channels were therefore instrumental in the early growth of Lucenbase.

The positioning of Lucenbase has undergone significant evolution.

Historically, the brand emphasized the philosophy:

“Crystal clear, returning to authenticity”

This concept established “natural, pure, and luminous” as the core aesthetic. Traditional brand materials described the image as pure, elegant, and fresh, while product positioning focused on technology and quality.28

Currently, the official brand positioning has shifted distinctly toward:

Active Ingredients + Scientific Formulation + Efficacy Skincare + Asian Skin

The brand now emphasizes sourcing effective skincare ingredients globally and continuously optimizing formulations and textures to provide scientific skincare solutions for Asian skin.4

In summary, contemporary Lucenbase can be characterized as a Chinese skincare brand that has upgraded from a traditional e-commerce domestic label to a science-backed, ingredient- and efficacy-focused brand.

The brand’s Chinese name is 透真, and its English designation is LUCENBASE.

The name “透真” corresponds directly to the long-standing brand philosophy of being “crystal clear and returning to authenticity.” The core concepts conveyed are:

• Tou (透): Transparent, clear, and healthy skin condition.
• Zhen (真): Authentic, natural, and true to the skin’s inherent needs.
• Returning to Authenticity: Reducing unnecessary complexity to focus on essential care.

Consequently, brand communication has consistently revolved around luminosity, nature, ingredients, and efficacy.5

Lucenbase has expanded from its initial eye cream offerings into a comprehensive skincare system. Current categories include:

Serums and Ampoules

Serums represent one of the most representative product categories for Lucenbase. The brand currently emphasizes functional serums and single-dose ampoules. Official product data highlights the following active ingredients and efficacy directions:

• Astaxanthin
• Blue Copper Peptide
• Ergothioneine
• Hyaluronic Acid
• Bifida Ferment
• Niacinamide
• Recombinant Collagen
• Fomes Officinalis Extract

Official product pages indicate that the single-dose ampoule line has formed a complete family addressing various needs, including antioxidant protection, firming, hydration, oil control, and brightening.6

Masks

Lucenbase maintains a comprehensive mask lineup, including:

• Astaxanthin masks
• Hyaluronic acid masks
• Recombinant collagen masks
• Repair-focused masks

The brand officially positions these masks as products for hydration, nourishment, and improving overall skin condition.2326

Cleansers and Makeup Removers

Cleansing products cover:

• Amino acid cleansers
• BHA/Tea tree cleansers
• Makeup removers
• General cleansing care

Official sales channels in Vietnam currently list amino acid cleansers, BHA tea tree cleansers, and chrysanthemum micellar water.2930

Toners, Lotions, and Creams

The basic care system includes:

• Toner
• Lotion
• HA Hydration
• B5 Repair
• Ceramide
• Blue Copper Peptide
• Pro-Xylane

Overseas official channels currently list series featuring B5, Ceramide, HA, and Blue Copper Peptide.82425

Body Care

Beyond facial skincare, Lucenbase has extended into body care, offering products such as body lotions and exfoliants.727

From a product perspective, a defining characteristic of Lucenbase is the development of product lines centered on popular active ingredients.

This approach distinguishes Lucenbase from traditional domestic brands focused solely on basic moisturization; product naming and marketing increasingly revolve around specific active ingredients and targeted efficacy.

Astaxanthin holds a prominent position in Lucenbase’s portfolio. Official materials state that astaxanthin products utilize natural Haematococcus pluvialis sources, developed through extraction and purification processes. The brand has built an iterative product system ranging from early essences to modern serums and ampoules.9

Official product history indicates:

• 2018: Launch of the first-generation Astaxanthin Essence.
• Subsequent release of the Astaxanthin Orange Glow Serum.
• Upgrade to Astaxanthin Dual-Action Ampoules.
• Development of oil-suspension ampoules.

Astaxanthin represents a long-term development pillar rather than a transient trend-following product.10

Consumers should note that marketing claims such as “6,000x antioxidant capacity of VC” are brand expressions. They cannot be directly interpreted as astaxanthin being 6,000 times more effective than Vitamin C on skin, as experimental conditions, measurement methods, and bioavailability differ across antioxidants and cannot be simply converted horizontally.11

Lucenbase has recently strengthened its “scientific skincare” narrative. Key terms now used officially include:

Active ingredients, global raw materials, formula optimization, Asian skin, simple, safe, effective.12

The brand website displays collaborations with international raw material and R&D partners. Industry profiles cite partners including Symrise, BASF, DSM, Bloomage Biotech, and Indena.13

The brand strategy effectively translates international cosmetic raw materials and active ingredients into accessible products via a mass-market Chinese skincare format.

The target demographic for Lucenbase encompasses three primary segments:

Young Consumers

Official communications explicitly emphasize the brand’s growing popularity among younger demographics.

Asian Skin Consumers

Repeated emphasis on “Asian skin” indicates a market positioning designed specifically for Asian skin physiology and care needs, rather than replicating Western skincare models.14

Ingredient-Conscious Consumers

The layout of products featuring astaxanthin, B5, ceramides, hyaluronic acid, niacinamide, and copper peptides caters to consumers prioritizing ingredients, efficacy, and formulation transparency.

Lucenbase distributes products beyond China. Brand data confirms entry into Asian markets including:

• Japan
• South Korea
• Thailand
• Vietnam
• Cambodia15

Vietnam hosts a dedicated official Lucenbase sales website providing a complete product catalog and brand introduction.16

Channels in Vietnam currently sell B5, Ceramide, Blue Copper Peptide, BHA, HA, and Niacinamide series, indicating that the overseas strategy mirrors the domestic ingredient- and efficacy-focused approach.17

The development path of Lucenbase parallels that of many new Chinese consumer beauty brands:

Early Stage:

Single Product → Taobao/E-commerce → Word of Mouth → Bestseller

Mid Stage:

Masks/Eye Creams → Multi-product Lines → Tmall/E-commerce Channels → Brand Building

Recent Years:

Ingredient Skincare → Efficacy Segmentation → Ampoules → Multi-efficacy Matrix → Overseas Markets

Early corporate records confirm heavy reliance on online skincare sales, utilizing Taobao and Tmall as primary platforms.

Visually and strategically, the brand style combines cleanliness, technological appeal, ingredient focus, and youthfulness.

Early branding emphasized purity, elegance, and freshness. Later iterations increasingly highlight active ingredients, professionalism, efficacy, and scientific skincare. The brand image has thus evolved from “natural beautiful skin” to “ingredient-tech skincare.”

From a commercial and positioning perspective, Lucenbase exhibits several distinct advantages:

Comprehensive Product Line

Offerings span cleansers, toners, serums, masks, creams, and body care, covering a complete skincare routine.

Clear Ingredient Positioning

Product designations like B5, HA, Ceramide, Niacinamide, and Astaxanthin allow consumers to easily identify solutions for specific needs.

Established History

Unlike many emerging Chinese skincare brands, Lucenbase traces its history back to 2008.

E-commerce Expertise

As a prototypical online skincare brand, it possesses extensive operational experience within the Chinese e-commerce ecosystem.

Asian Market Expansion

Presence in Japan, South Korea, Thailand, Vietnam, and Cambodia extends its reach beyond the domestic market.

Although Lucenbase frequently employs terms like “scientific,” “safe,” and “effective,” consumers should evaluate specific products based on full INCI lists, concentrations, formulations, and individual skin type rather than marketing alone.

Claims regarding “antioxidant capacity,” “repair,” “anti-aging,” “wrinkle reduction,” “whitening,” or “acne removal” involve varying degrees of cosmetic efficacy claims. Brand positioning does not guarantee universal suitability or equivalent clinical evidence for all advertised benefits.

Within the Chinese domestic skincare market, Lucenbase aligns with:

Mass Price Point + Ingredient Skincare + E-commerce Driven + Efficacy Segmentation

It differs from high-end luxury skincare, medical aesthetics institution brands, or purely natural plant-based skincare. Its primary distinction lies in extensive product development around specific active ingredients.

Consumers can readily associate ingredients with functions:

• B5: Repair/Hydration
• Ceramide: Barrier/Hydration
• HA: Hydration
• Niacinamide: Brightening/Oil Control
• Astaxanthin: Antioxidant
• Copper Peptide: Firming/Anti-aging

The brand’s evolution can be summarized as follows:

• 2008: Brand development begins, focusing on eye care and e-commerce sales.18
• 2012: Cumulative sales of the All-in-One Eye Cream exceed 200,000 units.
• 2013–2016: Brand influence expands via TV, e-commerce, and beauty media; All-in-One Eye Cream wins Tmall awards in 2016.19
• 2018: Launch of Astaxanthin Essence marks the formation of a recognizable efficacy-ingredient product line.20
• Post-2018: Iteration of astaxanthin products and expansion into ampoules, masks, and functional skincare.21
• Recent Years: Increased emphasis on global ingredients, actives, scientific skincare, and Asian skin; expansion into Japanese, Korean, and Southeast Asian markets.22

Lucenbase represents an early generation of Chinese domestic brands that grew through e-commerce before transitioning to an ingredient- and efficacy-focused model. Its developmental logic follows a path from 2008 inception and e-commerce singles to traditional skincare, active ingredient strategy, representative components like astaxanthin, ampoule matrices, and finally Asian market expansion.

Contemporary Lucenbase aims to establish a brand system centered on active ingredients, efficacy skincare, Asian skin, and international raw materials, officially positioning itself as a high-standard domestic brand offering simple, safe, and effective scientific skincare solutions.

Lucenbase is a Chinese domestic skincare brand founded in 2008 in Guangzhou. Initially developing through e-commerce and eye care products, it subsequently transitioned to a core focus on active ingredients and efficacy skincare. Its product portfolio covers serums, masks, cleansers, basic care, and body care, with ongoing expansion into overseas Asian markets.

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