The Intellectual Property Office of the Philippines (IPOPHL) published a trademark gazette recording an application for LUSCIOUS RECIPE, filed on April 19, 2023. The application covers dog food and related food products, lists Kevin Chuang as the applicant, and cites an address in Tondo, Manila.[1]

Publicly accessible information regarding the founding of Luscious Recipe is sparse. Unlike major international pet food corporations, the brand lacks a widely documented corporate history or extensive public profile. Available records confirm that the LUSCIOUS RECIPE name was formally documented in a Philippine trademark application in 2023, with specifications covering various types of dog food, including canned preparations and those containing beef, chicken, or liver.[1]

Current product offerings indicate that the brand has expanded beyond conventional dog food into a broader pet nutrition ecosystem serving both dogs and cats. Its Philippine Shopee storefront lists items such as freeze-dried egg yolk, chicken liver, beef liver, salmon, duck liver, duck breast, fruit powders, wet food, and meat-based toppers. The storefront has accumulated over 10,000 followers, with numerous products reporting thousands of sales.

Luscious Recipe’s product strategy centers on making ordinary pet meals more appetizing while adding concentrated nutrients derived from meat, organs, seafood, eggs, fruits, or vegetables. This approach is most evident in its meal topper line, which is designed to be sprinkled onto existing food rather than replacing a pet’s entire diet.

Product listings consistently emphasize the following attributes:

• Single-ingredient formulations
• Real meat or animal ingredients
• Freeze-drying processing
• Absence of artificial preservatives
• No fillers
• Grain-free formulations
• Natural ingredients
• Suitability for both dogs and cats

Retailers such as Pet Express describe Luscious Recipe freeze-dried toppers as having one primary ingredient per variant and being free from fillers, coloring, preservatives, and additives.[2]

Freeze-dried meat and organ products

Freeze-dried animal protein is one of the brand’s most prominent categories. Products are sold as treats or meal toppers and may be offered as pieces, flakes, or powders. Examples include:

• Chicken liver
• Beef liver
• Duck liver
• Duck breast
• Salmon
• Pure-meat varieties
• Antarctic shrimp/krill products

Specific listings identify distinct origins for certain items; for example, the duck liver product is marketed as a freeze-dried meal topper for dogs and cats containing pure duck liver, with New Zealand listed as the country of origin.[3]

Powdered meal boosters

Powdered food toppers constitute another key segment, designed to allow nutrient- or flavor-dense ingredients to be easily mixed into standard pet food. Variants available in the Philippine market include:

• Chicken liver powder
• Beef liver powder
• Duck liver powder
• Salmon powder
• Egg-yolk powder
• Fruit powders

Wet food

The brand has expanded into wet food with its Meat Fresh line. Listed variants combine meat with fruits and vegetables:

• Chicken: Chicken meat, liver, and heart with celery and carrot
• Beef: Beef meat, liver, and tripe with pumpkin and Chinese yam
• Duck: Duck meat, liver, and heart with pear and green peas
• Pork: Pork meat, liver, and heart with apple and pumpkin

Marketing for this line emphasizes real meat, high protein content, and the absence of artificial preservatives, colors, flavors, and unnecessary fillers.[4]

Fruit and vegetable products

The portfolio includes non-meat options such as fruit and vegetable boosters. A freeze-dried apple powder is marketed as a source of fruit-derived fiber and nutrients.[4] Additionally, an air-dried vegetable booster line is available through Philippine pet retailers, featuring variants such as broccoli, carrot, pumpkin, turmeric, and purple sweet potato. These are positioned as single-ingredient vegetable toppers suitable for wet, dry, raw, or BARF diets.[5]

Freeze-drying is a central theme in Luscious Recipe’s branding. The process involves freezing food and removing water under low pressure to achieve shelf stability while retaining structure, aroma, and flavor. Retail materials describe the manufacturing process as “Freeze-Dried Aerospace Technology,” claiming it helps preserve nutrients and flavor.[2]

It should be noted that while sources confirm Luscious Recipe uses this terminology in marketing, they do not independently verify every technical or nutritional claim made in product descriptions. Similarly, some retail listings state that freeze-dried products are manufactured under GMP standards and mention ISO 9001 and U.S. FDA registration.[2] However, available retail pages do not provide sufficient independent documentation to establish which specific entity holds these certifications or registrations for particular facilities. Country of origin also varies among listings, with some products identified as originating from New Zealand and others listing different manufacturer information.[3]

Luscious Recipe emphasizes ingredient simplicity, with some products explicitly presented as containing a single ingredient. For instance, pure duck liver is cited as the sole ingredient for specific freeze-dried variants.[3] This approach targets pet owners seeking transparency or limited-ingredient treats.

Product descriptions commonly highlight the absence of artificial preservatives, colors, flavors, fillers, grains, gluten, and unnecessary additives. Consumers are advised to verify individual packaging and nutritional statements, as these attributes may vary by product.

The brand targets several overlapping consumer segments in the Philippines:

• Health-conscious owners: Appeals to those prioritizing natural ingredients and simple formulations.
• Owners of picky eaters: Products are marketed as appetite boosters, utilizing strong flavors from liver, meat, fish, or egg yolk to enhance palatability.[3]
• Raw/BARF feeders: Certain products, particularly vegetable boosters, are described as suitable for raw and BARF diets.[5]
• Convenience seekers: Freeze-dried formats offer a lightweight, shelf-stable alternative to handling fresh meat or organs.

The Philippines serves as a primary market for Luscious Recipe. The brand maintains a substantial catalog on Shopee Philippines, displaying approximately 10,200 followers and a 4.9 rating at the time of recent indexing. Individual products, including wet food and freeze-dried treats, show thousands of reported sales. Presence extends to TikTok Shop, Lazada, Pet Express, and independent retailers such as The Pet Depot.[2][3][4][5]

Marketplace data indicates significant consumer traction, though sales figures reflect platform-specific popularity rather than independent measures of overall market share. For example, TikTok Shop listings show active customer reviews and sales for items such as Antarctic shrimp.[3]

Formal intellectual property records provide key data regarding the brand. The September 22, 2023, Philippine trademark gazette records the following details:[1]

• Mark: LUSCIOUS RECIPE
• Application number: 4/2023/00509172
• Filing date: April 19, 2023
• Applicant: Kevin Chuang
• Address: Tondo, Manila, Philippines
• Class: 31
• Goods: Various dog-food and dog-food-related products

The filing states there is no exclusive claim to the word “RECIPE” apart from the mark as a whole. While this confirms the name has been formally pursued as a trademark in the Philippines, an application does not constitute proof of completed registration unless status is separately confirmed.

Online sources suggest potential professional links between individuals associated with Luscious Recipe and Tria Vision Company. A LinkedIn profile identifies an individual as working with “Luscious Recipe – Tria Vision Company.”[6] Additionally, retail pages sometimes list Luscious Recipe products alongside other pet brands. However, publicly accessible sources do not provide sufficient reliable information to confirm Tria Vision Company as the legal owner, manufacturer, or parent company of Luscious Recipe.

Luscious Recipe positions itself within the premium and natural pet food segment, specifically focusing on treats and meal enhancement. Differentiation relies on four pillars: real ingredients (meat, organs, seafood, eggs, produce); minimal processing and single-ingredient formulations; preservation via freeze-drying and air-drying; and meal enhancement functionality. Marketplace descriptions frequently frame the brand as a “healthier alternative.”[4]

The name combines “Luscious,” implying taste and indulgence, with “Recipe,” suggesting careful formulation. Visually and commercially, the brand targets the modern “pet parent” demographic in the Philippines, where pets are increasingly treated as family members warranting specialized nutritional spending.

1. Intellectual Property Center, 28 Upper McKinley Rd.
2. Luscious Recipe All Natural Barf Freeze Dried Chicken Liver Pet Topper – Pet Express
3. Luscious Recipe Freeze Dried Pure Duck Liver Appetite Booste – TikTok Shop Philippines
4. Luscious Recipe Meat Fresh Organic Wet Food Pouch Dog Wet Food Cat Wet Food Pure Meat 85g
5. Luscious Recipe Air-Dried Veggie Booster – 80g | The Pet Depot
6. Gabriel Calma – Luscious Recipe – Tria Vision Company | LinkedIn