About LUSEEN
LUSEEN (also marketed as LuCeen) is an independent professional haircare brand founded by hairstylist Lusine Ashikian. The brand focuses on salon-inspired haircare products designed to bring professional-quality hair treatment into consumers’ everyday routines. According to the company, its products are developed using clean, high-performance formulations that emphasize hair health, hydration, and repair. [1]
History
LuCeen was established by Lusine Ashikian after more than 15 years of experience as a professional hairstylist. Drawing on her work with clients and her understanding of common hair concerns, she created the brand to provide salon-grade products that could be used at home while maintaining professional standards. [2]
Philosophy
The brand promotes a “clean beauty” philosophy, combining professional performance with ingredient transparency. LuCeen states that its formulations are:
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Vegan
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Cruelty-free
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Dye-free
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Non-GMO
The company emphasizes that these standards are intended to provide effective hair care without unnecessary additives or animal-derived ingredients. [3]
Products
LUSEEN specializes in professional haircare products, with a focus on improving overall hair condition rather than simply providing cosmetic styling benefits. Its product range is designed to address concerns such as:
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Hair hydration
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Damage repair
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Hair strengthening
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Smoothness and shine
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Daily maintenance for healthy hair
The brand positions its products as suitable for a variety of hair types and everyday use. [4]
Brand Identity
LuCeen describes itself as a brand “born behind the salon chair, perfected for your shelf,” highlighting its origins in professional hairstyling. Its identity centers on combining salon expertise with premium ingredients to create products that are both accessible and effective for home use. [5]
Target Market
The brand primarily targets consumers seeking premium haircare products, including:
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Individuals with damaged or chemically treated hair
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Consumers interested in clean beauty products
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Customers looking for salon-quality haircare at home
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People seeking vegan and cruelty-free beauty products
Mission
According to the company, LuCeen’s mission is to deliver professional-quality haircare solutions that nourish and strengthen hair while maintaining high standards for ingredient quality and ethical product development. [6]
Founder
LuCeen was founded by Lusine Ashikian, a professional hairstylist with over 15 years of industry experience. Her practical experience working with clients served as the basis for the brand’s product development and emphasis on hair health. [7]
