About Maange
Overview
| Attribute | Details |
|---|---|
| Brand Name | MAANGE (玛安格) |
| Industry | Cosmetics & Beauty Tools |
| Founded | 2008 (parent company); cosmetics brand expanded in 2016 |
| Headquarters | Guangzhou, Guangdong, China |
| Founder | Wu Xuying (吴旭颖) |
| Parent Company | Guangzhou Maange Cosmetics Co., Ltd. |
| Product Categories | Makeup brushes, brush sets, beauty sponges, cosmetic accessories, false eyelashes, makeup products |
| Market | Global |
| Business Model | Consumer brand (B2C), OEM, ODM, Private Label |
MAANGE is a Chinese cosmetics and beauty tools brand best known for its makeup brushes, brush sets, beauty sponges, makeup accessories, and affordable cosmetics. The brand is widely distributed through online marketplaces and beauty retailers worldwide, particularly in Asia, Europe, and North America. MAANGE targets both professional makeup artists and everyday consumers by offering stylish, budget-friendly beauty products. [1]
History
MAANGE traces its origins to Guangzhou Maange Cosmetics Co., Ltd., established in 2008 in Guangzhou, China. Initially, the company specialized in the research, design, manufacturing, and export of makeup brushes and cosmetic accessories.
After years of manufacturing for international beauty brands, the company launched the MAANGE consumer cosmetics brand in 2016, expanding beyond beauty tools into makeup products. The brand positioned itself as an affordable, high-quality option for consumers seeking professional-grade beauty products without premium pricing.
Since then, MAANGE has expanded internationally through e-commerce platforms and distribution partners, becoming one of the more recognizable Chinese beauty tool brands in the budget cosmetics segment. [2]
Products
MAANGE’s product portfolio includes:
Makeup Brushes
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Foundation brushes
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Powder brushes
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Blush brushes
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Contour brushes
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Concealer brushes
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Eyeshadow brushes
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Eyeliner brushes
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Lip brushes
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Kabuki brushes
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Complete brush sets
Beauty Accessories
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Beauty blenders and sponges
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Brush cleaners
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Brush holders
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Cosmetic bags
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Makeup organizers
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Eyelash curlers
Cosmetics
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Lipsticks
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Lip glosses
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Eyeshadow palettes
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Eyebrow products
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False eyelashes
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Makeup kits
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Face makeup products
Many products are designed for both personal and professional use and are known for colorful handles, synthetic bristles, and value-oriented pricing. [1]
Manufacturing
MAANGE manufactures its products in Guangzhou, one of China’s largest beauty manufacturing hubs.
According to company information, the manufacturer:
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Operates its own production facilities.
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Has an in-house research and development team.
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Regularly introduces new product designs.
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Offers OEM and ODM manufacturing services for other beauty brands.
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Produces hundreds of thousands of beauty tools monthly for domestic and international markets. [1]
Global Presence
MAANGE products are sold in numerous countries through:
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International e-commerce marketplaces
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Beauty supply stores
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Regional distributors
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Private-label partnerships
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Online cosmetic retailers
The brand has gained popularity because it combines modern designs with relatively low prices, making it accessible to students, makeup beginners, and professionals alike. [1]
Brand Positioning
MAANGE markets itself around several core values:
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Affordable beauty
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Professional-quality tools
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Innovative product design
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Reliable manufacturing
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Fashionable aesthetics
Its target audience ranges from beginners assembling their first makeup kit to professional makeup artists seeking economical brush collections. [1]
Trademark
MAANGE holds registered trademarks in multiple jurisdictions, including the United States. Trademark registrations cover products such as:
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Makeup brushes
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Cosmetic brushes
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Cosmetics
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False eyelashes
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Lipsticks
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Beauty accessories
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Makeup kits
These registrations support the brand’s international commercial presence. [3]
Reputation
MAANGE is generally recognized for:
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Competitive pricing
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Wide product selection
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Soft synthetic brush fibers
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Attractive packaging
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Strong availability through online marketplaces
The brand is frequently recommended as an entry-level or budget-friendly alternative to more expensive professional makeup brush brands. [1]




